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Tom Peters

WHEN INTERNAL STATE IS SO CLOSELY TIED TO THE PRODUCT, WHAT IS A BRAND IF NOT PASSION MADE PALPABLE? GREAT AGE OF THE BRAND

11.08.99 @ 12:00 AM EST

FORUM: BRANDS STILL RULE SUPREME: AUTHOR TOUTS IMPORTANCE OF A DISTINCT PERSONALITY, PROMOTION

01.26.98 @ 12:00 AM EST