By Alexandra Jardine - Yesterday
VP-Strategy & Marketing, Edison Research
Tom Webster is VP of strategy for Edison Research (@Webby2001 ), a custom market research company best known as the sole provider of exit polling data during U.S. elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely cited studies, including The Social Habit, Twitter Users in America and the co-author of The Infinite Dial, America's longest running research series on digital media consumption. For more on these topics, check out www.brandsavant.com.