Will Margiloff

Will Margiloff 2013 will be a pivotal year for digital marketers with significant shifts taking place with how we reach consumers. OK, we say that about every year. But this year its true, honest! Most of the shifts transforming our business have already been set in motion, so 2013 is the year a lot of them become real as we move...

Will Margiloff Picture it: You are sitting in your conference room and your boss turns to you and asks you to evaluate this fantastic completely self-service ad tech platform. "We can have the interns manage our digital marketing with a press of a button," he says. You are up for the task, but you have some important questions ...

Will Margiloff Today's social ad platforms--Facebook, Twitter, YouTube, Buzzfeed, Wetpaint, Demand Media and the like--have transformed the way we think about media, and shown an intuitive ability to gauge what people (and then their friends and families) will like and share. Their leaders haven't been at all shy in forecasting the...

Will Margiloff If you're in the online advertising business (and if you're reading this, then chances are pretty strong that you are), a big part of your job is staying current on all of the industry's innovations, disruptors, pivots, changes and developments occurring every hour of the day. And I'm pretty sur...

Will Margiloff One of our industry's most heated and contentious debates of the past year focused on the ethics of holding company trading desks. Independent trading desks and advertising networks have accused the holding companies of creating inherent conflicts-of -interest for their media agencies. M...