Retailer Shows Media How to Grow its Audience Online While Decreasing Its Dependence on Google
By: Zuobin He | 09.28.10 @ 4:27 PM EDT
Zuobin He
For the past three years, Gap Inc.'s online commerce has been thriving despite a deep worldwide recession. According to its latest SEC 10K filing, Gap Inc.'s overall net sales fell 10% in this period, but its online store sales grew 33% and Gap.com and OldNavy.com grew 5% and 10% respectively. How'd they do it? Well, a superb web si...