November 21, 2009
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The latest, best creative as curated by the editors of Creativity. To see the work and the full credits at creativity-online.com, click on the item you're interested in below.



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Media: TV/Video

JC Penney: Return to the Doghouse

JC Penney revisits the doghouse in this new viral from Saatchi and Saatchi, New York, which earned record views for the first episode. SEE WORK

Media: TV/Video

Emirates: iLingual

Lean Mean Fighting Machine's iLingual app for Emirates helps you speak in different languages, even if you don't understand what you're saying. Although the talking mouth gimmick isn't original, this one actually has true utility and perhaps an ounce of believability. Speakers take pictures of their own mouths, select the phrase they want to use and the app combines both to make it seem like they're really speaking the language, in a perfect accent. SEE WORK

Media: TV/Video

Plane Stupid: Polar Bears

Not cats and dogs, but polar bears are used illustrate the effect of greenhouse gases on the environment in this spot for Plane Action out of Mother London directed by Daniel Kleinman. SEE WORK

Media: Print&Design

Leeds Counseling: On Your Mind

McCann Manchester uses Processing-created imagery by Ryan Alexander, aka Scloopy, for this print campaign for Leeds Counseling. Each illustration is comprised of threads of type that capture the thoughts of people who might benefit from counseling. SEE WORK

Media: Print&Design

Halls: Heroes

Agency: JWT, New York
Client: Halls

Halls and JWT New York salute cold-ridden champions. SEE WORK

Media: TV/Video

Distill: iPhone App

Agency: Ustwo, London
Client: Distill

Distill, Craft Publishing's digest of photography and design from the international style and fashion press, goes all digital for its latest issue in this iPhone and iPod Touch app. The simple interface and navigation offer a compelling, robust way to take in art and copy digitally--it accommodates even double spreads--while additional info can be accessed with a quick tap. SEE WORK

Media: TV/Video

Nugaton: Monster

All it takes is a bit o' Nugaton to get you going. SEE WORK

Media: TV/Video

Charlotte Gainsbourg and Beck: Heaven Can Wait

It's ok to be confused. Keith Schofield gets surreal for his latest music video for Charlotte Gainsbourg and Beck. SEE WORK

Media: Print&Design

Volkswagen: Fun Theory Bottle Bank Arcade

Agency: DDB, Stockholm
Client: Volkswagen

This latest effort from Volkswagen and DDB Stockholm's Fun Theory campaign makes a game out of recycling. SEE WORK

Media: Interactive

Zugara: Fashionista

Agency: Zugara
Client: Zugara

There's no need to submit yourself to those harsh dressing room fluorescent lights now that Zugara's augmented reality dressing room app, Fashionista, has made it into the real world. The app is now being put to use on the online shopping site tobi.com. Shoppers use an AR marker to help them get into the right fitting position. With a simple flick of the wrist they can see how they fare in the site's different fashions. If shoppers can't decide if that bright pinks dress makes them look fat, they can take a picture and upload it to Facebook to get friends' opinions. SEE WORK

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Advertising Age: Your Online Source for Marketing and Media News