July 25, 2008
Login | Register Now

Subscribe to Advertising Age today!


More from Ad Age:
Creativity
AdAgeChina
Bookstore
Jobs
Web Video Report
Sign up for E-mail Newsletters

The Big Tent
Tags: View All | Karl Carter | Alberto J. Ferrer | Bill Imada | Laura Martinez | Pepper Miller | Carol Watson | Tiffany R. Warren | Eugene Morris | Rochelle Newman-Carrasco | Doug Melville | Rudy Duthil | Eric Henderson | Tru Pettigrew | Tommy Thompson | Catarino Lopez | Steve Roth | Blogger Bios | About


AdColor Extends Nomination Deadline

I know that my last round of writing in this space was a 1,400-word one-sided shouting match at the agencies. And I usually leave the positive reinforcement to Tiffany Warren ... because she just LOVES the abuse heaped on her for daring to point out that there are people inside the industry trying to make a difference. But I figured I'd link to the AdColor home page, not because I think award shows are totally awesome, but because of the videos on the front end from R. Vann Graves, Karl Carter and Rudy Duthil. Yes, they're talking up AdColor, but they're also an example of the other side of the coin -- the men and women carving their way through the industry. Just because the major agencies might have ... ahem ... less-than-stellar diversity records doesn't mean there aren't talented people making it in this industry.

That said, if you know anyone who you think should be nominated for an AdColor award, they've extended the deadline to August 8.



Gracias, Jim Stengel

You Set the Bar High for U.S. Hispanic Marketing

Rochelle Newman-Carrasco Rochelle Newman-Carrasco
This story takes place in Cincinnati, about 20 years ago. An overworked account person stumbles off a red-eye from L.A., and after a quick shower at the Cincinnatian Hotel, arrives at her client's office at One P&G Plaza. The client speaks to her with the utmost respect, sensitivity and compassion. He gently broaches the subject of an upcoming annual agency evaluation. The gist of what he says is "Heads up. It's not going to be glowing. It's going to address some very specific client concerns."



Italian Vogue Selling Like the New iPhone

U.S. Marketers and Publishers Might Want to Take Note

Carol Watson Carol Watson
"Maybe in our country it is not the best idea. But I don't care. I think it is not my problem if they don't like it -- it's their problem."

That was Italian Vogue editor in chief Franca Sozzani's response to the fear that the July issue would not sell. The only thing that might be bothering her now is not printing enough copies to send to the U.S., considering all the buzz.



The Truth About Black America

Radio One / Yankelovich Study Shatters Myths

Pepper Miller Pepper Miller
"Myth Buster." It rolled off my tongue unrehearsed and unplanned while presenting a sampling of findings and insights from the Black America Today study commissioned by Radio One (the largest U.S. radio broadcasting company targeting Black Americans) and conducted by Yankelovich.



Fear of a Black Planet?

There Are Two Americas

Fear of a Black planet isn't just the title of one of Public Enemy's greatest albums, but also the reality gripping America.


Every so often, just when you think the world is changing, something brings you back to reality. Maybe it's the lack of participation in the recent human rights commission meeting by most of the major agencies. Maybe it's the feeling you get when you think of the first black president and then you see this racist New Yorker cover. Then you remember that you are in America. Nothing in America has come easy for people of color. Why do we think that the business world would be any different?



The Power of Random Images

When Being Nobody in Particular Is Actually Being Somebody

Eric Henderson Eric Henderson
When we speak of diversity, the word itself becomes impolitic when we think of it as a zero-sum game. It should be, if we think like that.

Let's shelve that line of thought for a moment and take another approach.

What if we were to open up and see the full range of possibilities instead? What if there were, in fact, room for all ... and room to spare? (There is.) I think we do sharp advertising minds a bad turn when we declare a cease-fire on the insight synapses and simply argue from flat emotion. You don't do your advertising like that; if you did, all of your work would be the repetitive, literal, emotional screeds. "Buy this now!!" or "It is the right thing for your teeth!"



Younger Generation Fighting Diversity Battle From Within

Government Intervention Isn't Our Only Weapon

Tiffany Warren
Tiffany R. Warren
I was there on Monday, July 7, at 7 p.m. I sat there quietly, observing a generation gap between the elder vs. the newly minted members of the advertising workforce opening wider in real time. I left the meeting of the New York Commission on Human Rights with my focus sharpened and my resolve strengthened to continue to promote the positive outcomes of the investigation and the shift in consciousness in our industry.



Brand Jackson vs. Brand Obama

There Are Better Ways to Keep Your Brand Relevant

Doug Melville Doug Melville
What happens when the best-in-class marketing and branding genius goes up against a brand that used to occupy the same space but didn't change with the times and is seen by many as irrelevant?

Ding-ding! Put the gloves on. Introducing Barack Obama vs. Jesse Jackson.



It's a Chungle Out There

Retire These All-American Business Phrases

Bill Imada Bill Imada
After six months, I have already logged more than 100,000 miles on one airline. Criss-crossing the country on planes with no internet or cellphone access has been a blessing. I read. I relax. I skip bad airplane food. I write my blog for Ad Age. And I have a chance to meet some of the most interesting people on the planet. Well, not always.



License to Divide: The Perils of Excessive (Hispanic) Pride

We Can't All Take Credit for Everything

Laura Martinez Laura Martinez
Browsing a local Florida newspaper late last month, impatiently waiting in Miami for a connecting flight back home, I stumbled onto a bizarre piece of news. At first, I thought it was a spoof courtesy of The Onion. But it wasn't. The gist of the story: a Longwood, Fla.-based group known as National Hispanic Corporate Achievers was requesting that the state of Florida issue a specialty license plate honoring "the contribution of Hispanics."


123456››









?>