Tags:
View All |
Karl Carter |
Alberto J. Ferrer |
Bill Imada |
Laura Martinez |
Pepper Miller |
Carol Watson |
Tiffany R. Warren |
Eugene Morris |
Rochelle Newman-Carrasco |
Doug Melville |
Rudy Duthil |
Eric Henderson |
Tru Pettigrew |
Tommy Thompson |
Catarino Lopez |
Steve Roth |
Marcus Jimenez |
Julius Dunn |
Blogger Bios |
About
Q&A With Yolanda White, Assistant VP of African-American Marketing
Posted
by Natalie Zmuda
on
07.01.09
@ 06:53 PM
Coca-Cola re-established a dedicated African-American marketing group in 2006. The beverage giant has spent the past few years testing programs and conducting market research. And in the first half of this year, those efforts have come to fruition, with four new campaigns for the Dasani and Coca-Cola brands.
What Went Wrong With Rushmore Drive
Posted
by Pepper Miller and John Parikhal
on
06.25.09
@ 04:26 PM
Pepper Miller |
RushmoreDrive.com, the first black search engine, recently shut down only a year after its launch. This raised the question about whether there is a market for a black version of Google.
Rushmore Drive was the brainchild of Barry Diller's IAC, which just reported a "first-quarter net loss of $28.4 million compared to a profit of $52.8 million in the same quarter a year ago."
When Hiring, Look at Talent not Surface Features
Posted
by Rochelle Newman-Carrasco
on
06.23.09
@ 11:38 AM
Rochelle Newman-Carrasco |
I often receive phone calls from advertising colleagues who are looking to add Latino talent to their teams. The caller might own or work for a Hispanic market agency, or a multicultural agency or a general-market agency. He might be a headhunter hired to work with any of these agency types. In most cases, the request is simply about who I know that is talented, easy to work with and has all the right skill sets. However, in some cases, certain biases rear their ugly heads. I'm asked questions that have no business being asked in this day and age. At a time when jobs are hard to find, it pains me to believe that there are worthy candidates being passed over because of:
Can We Have One Segment Without Gloria or Dora or Shakira?
Posted
by Laura Martinez
on
06.18.09
@ 04:04 PM
Laura Martinez |
This week the Hispanic blogosphere was abuzz with one topic in particular: NBC's
"We the People," a week-long series on Hispanics in America which kicked off Monday and looks to address several topics facing the Hispanic community in the U.S.
Don't Be Too Hasty in Assigning Ethnicity a Secondary Role
Posted
by Pepper Miller
on
06.11.09
@ 11:14 AM
Pepper Miller |
I have the proverbial egg on my face. In a somewhat knee-jerk reaction, I applauded Culture Lab for a post called
"Marketing to Youth in the Obama Age -- Is Urban or Multicultural Still Relevant?"
I was excited to see the youth perspective that I have been hearing in focus groups about race for some time. And among Black youth, many often say they want to be recognized for their accomplishments first and "blackness" second.
New Spots for Show Unveiled
Posted
by Ken Wheaton
on
06.08.09
@ 11:28 AM
Advertising Age Embedded Player
Here's one of three PSAs for the AdColor Award show unveiled at a kickoff party at the JWT Bar two weeks ago. It was created by a young team at McCann, New York, and it's pretty damn funny.
You can read more about the event--and find out whether or not I cried--here.
Boycotting Census Is Bad for Hispanics, for the Country and for Marketing
Posted
by Bill Imada
on
06.04.09
@ 11:25 AM
Bill Imada |
On May 31, Los Angeles Times staff writer Teresa Watanabe published a story titled
"Latino Group Urges Census Snub." According to the article, the National Coalition of Latino Clergy & Christian Leaders, a Washington organization claiming to represent 20,000 Latino charities in 34 states, maintained that one-fourth of its 4 million members were prepared to join a national boycott of Census 2010. I was floored.
May Brings a New American Girl Doll, Sonia Sotomayor and More on Prop 8
Posted
by Rochelle Newman-Carrasco
on
06.02.09
@ 01:32 PM
Rochelle Newman-Carrasco |
I never liked dolls. I was a stuffed-animal kid. Never had a Barbie (until recently that is, as I couldn't resist the urge to buy Puerto Rican Barbie, Mexican Barbie and Cinco de Mayo Barbie for the camp value of the stilted copy that's written on the back of each box).
MasterCard Launches 'Priceless' Hispanic Spot
Posted
by Laura Martinez
on
05.18.09
@ 01:55 PM
Laura Martinez |
When it comes to paying for stuff, it is not a secret that many Hispanics still rely on cash, something, I suspect, that makes pitching them a credit card a bit tricky. But today MasterCard is launching its first ever nationwide effort to pitch its prepaid and debit cards among U.S. Hispanics. The creative, from McCann Erickson, is part of the "Priceless" campaign, now in its 12th year, and it includes TV, radio, out-of-home and online spots.
Center for Excellence in Advertising Launches First Classes This Fall
Posted
by Marissa Miley
on
05.15.09
@ 02:42 PM
Diversifying the agency world is the common goal, but what the Madison Avenue Project is doing with legal threats, the Center for Advertising Excellence at Howard University's John H. Johnson School of Communications is doing by collaboration. As the CEA celebrated its inaugural major fundraising event yesterday in Manhattan, it demonstrated its focus on building partnerships with advertising execs, not bulldozing ahead with potential lawsuits.
123456›››
Advertising Age: Your Online Source for Marketing and Media News
3 comments