November 28, 2009
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Advertising Age: Your Online Source for Marketing and Media News
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| Bill Imada | |
Although I don't watch as much TV as I did when I was in college, I have noticed that more marketers are using Asian actors in their spots than ever before.
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| Lee Maicon | |
Hold on a second. Isn't that everyone?
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In the African American community, Eddie Murphy is a powerful symbol of ad agency diversity.
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| Rochelle Newman-Carrasco | |
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| Laura Martinez | |
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| Rochelle Newman-Carrasco | |
Jo Muse has just released a white paper titled The Challenge of Corporate Diversity Communication: Achieving Sustainability in Difficult Times. Muse notes that we're at an intersection in which a horrible economy may start to take its tolls on the few good examples of multicultural communication programs out there. But, he adds, "while businesses must first and foremost focus on their own survival, it is important to remember that the considerable Diversity advancements forged by many organizations represent an invaluable equity for these companies and their employees."
The paper's 16 pages long and collects in one place a lot of the things that people concerned about diversity have been saying. Readers of this space may have a moment where they say to themselves, "Hey, Muse is writing what I was thinking!"
Among the findings dealing specifically with marketing:
Since in many ways the business case for Diversity begins and ends at the intersection of profitability and increased market share, there are probably few criteria with more significant impact on awareness, influence and reputation than efforts to build stronger ties to the multicultural consumer and new customers. The best practices of the most successful corporations nearly always include employment of minority advertising and marketing agencies to develop plans and efforts against these valuable consumers. In addition, many corporations have expanded their general market media involvement to include media outlets that service emerging ethnic consumers.
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| Laurence Boschetto | |
When I learned that Soledad O'Brien was working on "Latino in America," a two-part documentary series that aired last week on CNN, I was absolutely thrilled about the perspective that a second-generation Latina could bring to the media's depiction of Latino life in the U.S. The feature stories released on the series' companion website prior to the broadcast were thoughtful, taking on subjects like Latino identity and Latino impact on U.S. culture. I was eager to see the growing influence of Latinos in the U.S. through the stories of the "Garcias" -- the title of the first installment, and now the sixth most common last name in the U.S. In short, I expected the series to be a thorough, nuanced and provocative narrative about being Latino in America.
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| Rochelle Newman-Carrasco | |
This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.
Too-Cool Apple Now Finding Itself on the Receiving End of Competitor Ridicule
Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them
Marketing Side Was 'Out of Control' He Says
The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon
The Video Story of Dallas' Marcus Graham Project
2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.
Sponsored by ESPN. Join the world's leading media strategists for a celebration of creative thinking, innovation and a look at how the best are preparing for 2010. More
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