November 23, 2009
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Advertising Age: Your Online Source for Marketing and Media News
In politics, the "big tent" refers to a party in which diverse viewpoints are accepted, where the comfort of a unified ideology is exchanged for the clamor of many voices. While political scientists and historians might argue that the big tent has its limits when it comes to winning elections, it's a necessity in industries that hope to reach out to all Americans.
This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.
Too-Cool Apple Now Finding Itself on the Receiving End of Competitor Ridicule
Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them
Cites 'Pay-Check Cycle' Customers Who Don't Eat at Month's End
The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon
The Video Story of Dallas' Marcus Graham Project
2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.
Sponsored by ESPN. Join the world's leading media strategists for a celebration of creative thinking, innovation and a look at how the best are preparing for 2010. More
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