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Eric Henderson
When Being Nobody in Particular Is Actually Being Somebody
Posted
by Eric Henderson
on
07.14.08
@ 04:19 PM
Eric Henderson |
When we speak of diversity, the word itself becomes impolitic when we think of it as a zero-sum game. It should be, if we think like that.
Let's shelve that line of thought for a moment and take another approach.
What if we were to open up and see the full range of possibilities instead? What if there were, in fact, room for all ... and room to spare? (There is.) I think we do sharp advertising minds a bad turn when we declare a cease-fire on the insight synapses and simply argue from flat emotion. You don't do your advertising like that; if you did, all of your work would be the repetitive, literal, emotional screeds. "Buy this now!!" or "It is the right thing for your teeth!"
The Convergence Is Coming
Posted
by Eric Henderson
on
04.16.08
@ 02:04 PM
(Continuing the postblack, postdigital discussion from yesterday)
CASE: Imagine hip-hop with a fundamental root, intense local identity, traveling and morphing through communities in global and seamless conversation through both real and virtual social networks. Of course, you don't have to imagine that. It's been happening since the birth of hip-hop, but really amping up since nxoc01.cern.ch. The speed of diffusion is what's different.
Is Your Agency Ready for Either Realm
Posted
by Eric Henderson
on
04.15.08
@ 01:48 PM
|
Eric Henderson |
This take on the intersection of race and digital media has nothing to do with any "digital divide." It's about convergence as we evolve in awareness and in the use of tools.
AWARENESS
Despite contradictory events that will always be with us, the general trend still seems to be progress -- away from childish racism as well as its alter ego, colorblindness. The colorblind part of that is tricky. We're all versed in what's wrong with racism, but we don't have a universal handle on that idealistic metaphor "colorblindness." The Native Americans, Blacks and others who shared slave status in the 1600's New World might tell you that colorblindness was overrated. Yes, we get the sentiment: equality. But that's the cute version of it, not the one for grown folks.
When 'Trust Me' Isn't Quite Good Enough
Posted
by Eric Henderson
on
03.27.08
@ 05:34 PM
|
Eric Henderson |
This is a follow-up from
my previous post. Let's take a look at this question: So, if I don't want to fake it, how do I know when I'm getting the real deal from my agency?
Trust me, I'm _______________. An artist, a white male, a web expert, black, a surfer, hispanic, from SoCal, Asian, etc.
There's the problem: nominal experience accepted as expertise.
Game Recognize Game; So Don't Try to Fake It
Posted
by Eric Henderson
on
03.18.08
@ 12:10 PM
|
Eric Henderson |
You pride yourself and your agency on being insight monsters, able to econometrically, culturally, and theoretically get freakin' jiggy wit it to detect the pivotal threads that drive strategy and execution.
You're 100% right when you pop off to your client that "Galowijans always salute each other with a whispered but animated 'Hagubala!' right before the moment of any purchase."
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