A Moment of Clarity for Students and the Industry
Thoughts on the Recent Creative Circus/Adversity Event
At the Morehouse Marketing Symposium, held during the Feb. 20 weekend, a host of corporations at the event were all looking to attract educated and highly qualified young professionals from one of the most well-known historical black colleges in the world. A career fair, followed by workshops and panel discussions, provided Atlanta University Center students with useful knowledge about pursuing positions in the communications industry.
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Although this was geared toward marketing and business students, there were a handful of advertising agencies there to greet and possibly recruit potential talent. Students were dressed in suits and came with resumes highlighting their professional accomplishments. But while most knew about the business of marketing, very few knew about advertising.
On Feb. 21, the One Club-Adversity program and The Creative Circus co-hosted an event meant to expose interested students to the academics of advertising. Attendees were given personal tours of the campus led by Creative Circus students and were able to participate in a panel discussion facilitated by educators, students and industry professionals from agencies such as R/GA, Fallon and BBDO.
Julius Dunn
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