The Big Tent

Afro-Latino Youth Can Be Gateway for Marketers

The Right Effort Can Reach Two Markets and Then Some

Posted by Rudy Duthil on 11.12.08 @ 11:14 AM

Rudy Duthil

I had the pleasure of waking up to an e-mail from a friend containing a piece from the uber-liberal Village Voice. The article had to do with a trend among young Latinos (mainly of Dominican, Puerto Rican and Cuban descent) in the New York City area who lead highly acculturated lives that identify very intimately with African-American culture due to their Afro-Latino backgrounds. This intense acculturation has had a profound effect on many different facets of their young Afro-Latino lifestyles, spanning from their wardrobes down to the way they communicate.

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Crossing the Hispanic Color Line

Latino Efforts Need to Include More Dark-Skinned People

Posted by Rudy Duthil on 03.12.08 @ 12:23 PM

Rudy Duthil

I am honored to have the opportunity to write for the Big Tent blog and also get the opportunity to share some of the opinions from the "Jay-Z Generation" about the advertising industry as well. I know some of you may not know what the Jay-Z Generation is, but it is nothing more than those of us who grew up listening to rap artists (like Jay-Z) tell us (young urban youth) that we can do anything that we have ever dreamed of doing as long as we were focused on our goals and passionate about what we do.

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