The Big Tent

Prop. 8 Media Battle Isn't Over Yet

Mormons Targeted; 'No on 8' Messaging Criticized

Posted by Steve Roth on 11.13.08 @ 03:42 PM

Steve Roth

A week has passed since 52% of voters in California voted to eliminate the right of same-sex couples to marry. But the issue is far from dead. Instead of silencing gay-marriage supporters, the vote has served as a rallying cry -- resulting in rallies and protests across the state that have grown in size and number with each passing day.

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Gay Wedding Bells Ring; So Do Cash Registers

The Big Tent: Even Middle-American Hallmark Gets in on the Act

Posted by Steve Roth on 08.22.08 @ 11:11 AM

Steve Roth

It's midnight in Los Angeles, and I'm sitting in front of my computer typing away. Two important things happened in my day today and I want to share them with you. One is that I attended my first bona fide gay wedding reception. The second is that Hallmark just unveiled its first line of same-sex wedding cards.

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Marketers Join the (Gay Pride) Parade

But It Takes More Than One Day of Support

Posted by Steve Roth on 06.27.08 @ 04:03 PM

Steve Roth

June is Gay Pride month, the kickoff to scores of LGBT Pride parades and festivals across the country. Gay Pride month commemorates the Stonewall Riots that began on June 28, 1969, a pivotal moment in the fight for gay rights. "Pride," as it's known in the gay community, has evolved many times and in many ways since then, and so has the role of corporate America in it. Participating in Pride can be a great marketing tool for many companies, but only if done smartly and as part of a larger, well-integrated marketing communications program.

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Gay Marriage: Bringing Civil Rights and Consumer Dollars to California

Tremendous Business Opportunity for Smart Marketers

Posted by Steve Roth on 06.12.08 @ 07:05 AM

Steve Roth

In a groundbreaking decision last month, California's Supreme Court legalized gay marriage here in the nation's most populous state. Starting June 17, same-sex couples can now get married in California and receive the same legal rights and responsibilities as any other couple in the state.

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