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Are Diversity Initiatives Obama-Proof?

Taking the White House Might Give the Impression It's OK to Cut Back on Diversity Programs

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Tiffany Warren
Tiffany R. Warren
At a recent panel discussion sponsored by The New York Times, Thomson Reuters and Time Inc., someone asked, "If Obama wins, do we lose?" By "we," the attendee meant those that lead the diversity efforts in corporate America. In other words, will a Barack Obama win create the false impression that America has gotten over its racial issues? And will that in turn give corporate America "permission" to trim or dismantle diversity programs? The panelists could not quite connect Obama's ascension to the downfall of diversity programs across the country but the question did leave me with an uneasy feeling of what exactly the impact might be on the environment most initiatives are grown in if he does win.

Often when I travel to speak to students in college and high school, I encounter young ones proudly boasting that they want to be the president of the Unites States or the president of an advertising agency one day. In the past, I've responded with a high five or a smile, but I'd also get a pang of sadness because I knew, based on past and present, the future likely would not hold the door open for this dream.

Maybe the energy of those deferred dreams has somehow powered the momentum of the unique candidacy of Barack Hussein Obama or the recent installation of Torrence Boon as CEO of DaVinci (or Synarchy or whatever it's going to be called).

As Obama makes it closer to the highest office in the land, I grow cautious about the emotional transformation that could take place around the importance of diversity in the hearts of those responsible for leading efforts, those that bankroll them, those that benefit from them, and those that resent them. These groups have often co-existed contentiously since the late '60s. With one foot in the MLK and JFK era and one foot firmly planted in the era of integration, I owe my success to the courageous leadership and sacrifice of these gentlemen, but I am not hindered or bound by a debt I can never repay them. I can only use my success as a renewable currency that will create opportunities for multiple generations of my family and my beloved community.

The Rev. Jeremiah Wright recently stated in the midst of his turn on the national stage that "you cannot become what you have not seen." This declaration is the essence of diversity programs in America. Now that we might see a multi-racial president and we will see a black man heading a global agency, it's not the time to consider a re-imagining of or ending to the programs and policies that may have contributed to their success. Successes like these don't necessarily create a widespread cause for celebration and shouts of "We Made It!" What it does is makes the unseen "seen" and that, in turn, provides a path for others to follow. Believe it or not, it is as simple as "if she/he can make it, so can I!"

Veronica Webb said in her acceptance speech for The 2008 Creative Spirit Award during the Black Alumni of Pratt Honors in New York that "because of trailblazers like Pat Cleveland and Iman wearing Valentino in the pages of Ebony, I could finally imagine myself as a model." These women have clearly redefined what beauty looks like and subsequently what the American consumer looks like (not literally!) because they dared to break down walls that were installed long before they could dream of being a cover girl.

I believe that diversity programs are Obama-proof. They're not going away.

If anything, they have proven that Obama and other American success stories like him are products of their environments -- ones which we have to continue to create in order for others to succeed.
27 Comments
Subscribe to comments on: Are Diversity Initiatives Obama-Proof?
  By onemedia | LOS ANGELES, CA May 22, 2008 02:37:24 pm:
great question/post. i also believe diversity programs are obama proof but they will need to be re-focused.
  By KenjiSummers | Brooklyn, NY May 23, 2008 12:55:53 pm:
I wonder whether the big ad companies will acknowledge the socio-economic class disctinction within the black community?

Obama represents a revival, a renaissance if you will of the DuBois "Talented Tenth." In the recent past this 10% of our community did not decline (in fact it may have grown) but took a quieter role in societal affairs; and Obama has been the public face of this collective. Diversity is an investment and I'm sure the great agencies out there will keep safe guards in place to move it forward.
  By Nlouissa | ENCINO, CA May 23, 2008 02:01:46 pm:
I remember having the same concerns once I realized the legitimacy of Obama's chances to the white house. I am not confident that diversity programs will be Obama proof. Nancy Louissaint, Los Angeles CA
  By jetlynch | Denver, CO May 23, 2008 02:32:39 pm:
How can we even dare to think that diversity programs are "Obama Proof", when there is an initiative in Colorado, as I type, to abolish Affirmative Action?
  By MadisonAveNew | Los Angeles, CA May 23, 2008 05:30:42 pm:
First Anne Fudge, now Torrence Boone. Why does it take a Brit like Sir Martin to recognize that the search for talent should be color blind?

Harry Webber http://MadisonAveNew.com
  By jdeiss | Santa Monica, CA May 24, 2008 09:24:33 pm:
I was so excited when Obama decided to run and finally made it to the final two candidates. I thought for sure it would end the practice of certain Americans labeling their country as racist because it was fashionable, or worse, profitable.

Now it seems that even the ascension of a mixed race candidate, who by the way to every person between Kansas and Nevada is 100% pure black, still won't end the practice of rewarding mediocrity. Obama didn't succeed because of affirmative action...he succeeded from hard work, smarts and dedication.

If anything, I think Obama is an example that affirmative action is no longer necessary. Sadly, even though he isn't an example of what affirmative action can do, he will no doubt be used as an example of why we need to keep this increasingly dubious system of institutionalized, primarily guilt-driven racism.

I'm voting for Obama because I feel like he is the best candidate for the job. The whole point of freeing ourselves of racism once and for all is that it's not an issue...that articles like this (not intending any offense to the author) aren't even written because they no longer have meaning. Sadly affirmative action may not die until everyone takes responsibility for themselves instead of asking their government to do it for them.

Finally, I want to suggest something to think about...would a person who needed affirmative action, ever rise to the level of the presidency? Not a chance in hell.

  By daryl orris | Minnetonka, MN May 25, 2008 02:04:14 pm:
Tiffany,

Isn't Senator's Obama's success a witness to Affirmative Action's success?

Why then would you question its continuance?

If anything an Obama as president would broaden Affirmative Action to be more inclusive and representative of America's now even more diverse population -- since the sixties when it was enacted. America is supposedly blind to religious preference and a person's race. When Obama stops the war against Muslims, and stops occupying the Mideast, then not only will Affirmative Action will continue, but now it must forgive Muslims, giving them the opportunity of Affirmative Action -- so that Muslims can achieve an equal footing with other Americans. And more Affirmative Action for hispanics and Asians.

  By hotmail | insider May 25, 2008 10:40:35 pm:
You want to know why Obama is known as the black candidate, even though he's mixed. Its because blacks/african americans are always judged by being black, and never by their talent or by being good enough for the job.

Tiger woods, Halle Berry, Alicia Keys are all mixed race, but the fact that they have black heritage, they will not be known as multiracial. They will always be known as "black". America has alwa

The media, corporate america, Advertising will never ever get over the fact that u can be black and talented. If AD agencies are really trying we're going to transform a multicultural world
  By hotmail | insider May 25, 2008 10:59:54 pm:
You want to know why Obama is known as the black candidate, even though he's mixed. Its because blacks/african americans are always judged by being black, and never by their talent or by being good enough for the job. We've heard a recent Clinton comment about how shes the stronger nominee because she appeals to a wider coalition of voters — including whites who have not supported Barack Obama in recent contests.

"I have a much broader base to build a winning coalition on," she said in an interview with USA TODAY. As evidence, Clinton cited an Associated Press article "that found how Sen. Obama's support among working, hard-working Americans, white Americans, is weakening again, and how whites in both states who had not completed college were supporting me."

"There's a pattern emerging here," she said.

I just shook my head when i heard those remarks. But if u look at the way most ad agencies think, they think the same way in terms of hiring. Why bring in upper level black talent on the account, creative and marketing side, if they dont have the support of the majority of the office"white workers" -- its subte racism but IVe seen it used a ton. Some agencies will go as far as praise themselves for bringing in african american entry level and intern talent. But how the multicultural numbers dwindle to single digits or to 0 when u reach upper level management.

Tiger woods, Halle Berry, Alicia Keys are all mixed race, but the fact that they have black heritage, they will not be known as multiracial. They will always be known as "black".

The media, corporate america, Advertising will never ever get over the fact that u can be black and talented. If AD agencies are really trying we're going to transform a multicultural world, Why is Madison Avenue—the place boasting to be on the leading edge of culture—trailing the general population in such a glaringly pathetic way?

And yes racsism does exist between the cracks and crevices of every major AD agency in this country. There's been a growing grumbling and perception that more minorties especially african americans are being hired because of a mandate. And thats not fair.

More and more the general ad agencies do bring in african americans, only to lead their Multicultural Marketing groups, which is funny way of promoting multiculturalism in their companies.-- yeah right
  By hotmail | insider May 25, 2008 11:20:11 pm:
Theres still a notion thats been prevelant on madison ave that if your not part of the majority were not bringing you in for our upperlevel positons. Even if your the most talented. You ask any major AD agency Goodby, R/GA, AKQA, Saatachi show us your #s when it comes to upper level african americans, they cant. They can win all the Agency of the year awards, but where do these same agencies stand when it comes to diversifying their own work force.
  By MadisonAveNew | Los Angeles, CA May 26, 2008 04:39:47 pm:
What if Sen. Obama works for them?
http://MadisonAveNew.com
  By Jayanta | Santa Monica, CA May 27, 2008 03:16:11 pm:
Only a group of dyslexic self-mutilating minorities would render such a question as posed by this article.

Geoff Edwards helped Xbox get best of show in all the major(ity) advertising shows. Does that mean T.A.G. should hire less
minorities to have roles in their creative department now? Should this also be the signal to other general market agency creative departments? No. The more debates like this surface the more the real issues get clouded. Truth of the matter, there should've been an Obama (or woman) in the White House 177 years ago. So, you're brilliantly highlighting our differences and not championing our common collective cultural strengths. The things which will make the ad industry and other industries look towards the light.

Congratulations.
  By tiffanywarren | New York, NY May 27, 2008 06:32:40 pm:
Mr. Jenkins -

I was there in 2006 when Mr. Edwards won one of his many awards for his X-Box work from a "majority" awards show. I was filled with optimisim when he won, it was a first for me and I have been to many, many awards show. It was curious to me when he got up to accept the award...the looks of awe and a standing ovation that came from attendees. It could have been the shirt he was was wearing but I doubt it. I think we all knew we were seeing something special. Maybe we have come to a point where good work is being honored...period? Geoff and his X-Box work are an example of that but examples like this are few and far between. If you have more, please share. In our industry, because the work gets honored and the people behind the work are not really ever physically revealed (usually name only),will we ever know how many Geoffs there really are out there? Probably not. Thanks for your observations.
  By Jayanta | Santa Monica, CA May 28, 2008 02:07:41 am:
Since you started with the obvious so did I.

Here are the names you requested: Jimmy Smith, Feh Tarty, myself, Keith Cartwright, Adrian Hilton, Kash Sree, Dan Cherry, Dara Marshall, Perry Fair, Dana Satterwhite, Otis Gibson, KP Anderson and John Jay.

If you're not sure who those folks are keyword search them on Google.
  By Derek Walker | Grand Prairie, TX May 28, 2008 11:05:47 am:
Ms. Jenkins,

An accurate and impressive list. But you left Ed Crayton and Terence Reynolds off.

Now, where are they now? How many run creative departments or lead agencies? I understand that some didn't want leadership roles but others couldn't buy them. How many of these are regulars on the award show judging circuit? How many of these have become the creative face of their agencies?

Some of these folks haven't been heard from in years while lesser creatives have become superstars.

This subject has to be visited because outside of Weiden, Arnold, Goodby, Chiat and a select few agencies - the view isn't the same.

And look at how this question has sparked a conversation that we should be having. Many of the names you have listed have remained unknown to people who should recognize all their work. How bad was that?
  By Derek Walker | Grand Prairie, TX May 28, 2008 11:07:30 am:
My bad, no harm meant!! MR. JENKINS!! I deeply apologize for the slight, it was not my intentions. I am so sorry.
  By Jayanta | Santa Monica, CA May 28, 2008 11:40:23 am:
The question was about as old and out of touch as the NAACP.
  By Derek Walker | Grand Prairie, TX May 28, 2008 01:31:16 pm:
Really?

When was the last time we had to concern ourselves with the potential impact of a minority candidate's election to the office of President would have on programs designed to help erase racial inequalities?

Because you don't like the question doesn't mean it should not be asked or discussed. The entire issue of race is old, and should have been put to rest a while ago, but guess what, it hasn't. Things are changing but there is an undertow or resistance that we should not ignore.

The real problem is that some of us get to where we are, win a few awards and think to ourselves, "I did it. Why can't others? They aren't willing to do what it takes." This form of elitism is as old as time itself, and just as out of touch with the reality of the situation.

I always find it interesting that folks can criticize efforts from the NAACP and others trying to make the world a better place but never join the fight, never put in any sweat, just stand on their mountain and proclaim that an organization or cause is not doing enough.

Take this discussion for example, share with us your thoughts or comments - make the discussion relevant and new, put us back in touch with the real world. That is, if you're interested in making a change or a difference.
  By Jayanta | Santa Monica, CA May 28, 2008 01:33:53 pm:
Yawn.
  By Derek Walker | Grand Prairie, TX May 28, 2008 02:52:28 pm:
I thought so.
  By hotmail | insider May 30, 2008 07:54:35 am:
Here are some more names.

Kaza Razat-- famous for "control arms", Kareem Black-- famous photographer, Andrew Thompson aka ATSLOPES, Patrick Bennett, and Bryan Collins.

Are there anymore? Hopefully. The industry should though be focusing on what brings everyone together, and not what seperates us. But I get both jayantas, and dereks point. This situation is sort of like a two edged sword.

Like tiffany said "In our industry, because the work gets honored and the people behind the work are not really ever physically revealed (usually name only),will we ever know how many Geoffs there really are out there? Probably not."

Which is sad. But every Agency should reach out to the ones in their office and see how they feel, their concerns and what they think could be done to make things better.
  By Jayanta | Santa Monica, CA May 30, 2008 05:23:08 pm:
Now we're back on track with this discussion and I couldn't agree with you more. Like many others (white, black, etc) in this industry I've used my God given talent and opportunity to define my career. Never once have I expected a creative position to be affirmative-actioned or NAAC-peed to me. It's beautiful to see people of all ethnic walks of life do their thing in this business. It's what keeps the game fresh and moving forward. Unfortunately some still prefer the status quo approach which is why the "Obama-Proof" topic got under my skin. So, yes, there are many Geoff Edwards, Charles Halls and Jimmy Smiths in the world of advertising. Just like there are many Paul Mooneys fighting the good fight behind the scenes in Hollywood. I give huge props to cats like Dan Wieden, Mike Hughes, Jeff Goodby, Jim Riswold and Lee Clow that recognize talent beyond skin color and gender. As a good friend of mine said, "Smart is smart. I don't care if you're a giraffe or a sidewalk."

Obama is an amazing candidate that could really redefine things on all levels of government and not just because of race. That makes me optimistic and very proud to be here in the good old United States of America.
  By Derek Walker | Grand Prairie, TX June 2, 2008 11:40:54 am:
Of course, there are going to be those who will use Obama's success as proof that there is no further need for any programs.

Even among minority communities there is confusion about what affirmative action is and how it works - look at some of the comments in this thread.

Affirmative action never championed giving anyone a position. It is and always has been about providing people with the opportunity to compete on a level playing field or as level as it will ever be. As Senator Obama is doing right now.

Insider, I wish agencies around the country could have those conversations with their employees but first they have to have the employees.

Thankfully, there are industry leaders who understand that talent knows no color or gender but they are outnumbered by those who don't. Until the numbers are reversed, there is going to have to be something to address this problem besides talk.
  By HarryWebber.com | LOS ANGELES, CA June 8, 2008 09:22:56 pm:
Ohhh. This is getting good. Let me drop a small piece of science on you. Award shows are so 20th century so as to not even be on the radar in this Post-Advertising Age. Ask a client to attend an award show out of town and you risk suffering the "Wrath of Khan" and a verbal tongue thrashing about exactly what the ROI will be on their airfare and accommodations. Yet here we are chattering about what black folk won what awards in the past who cares how long. I'm in the Clio Hall of Fame for the longest running campaign in Advertising History, but I still can't get them to spell my name right. I'm on the Madison Avenue Walk of Fame for "A Mind Is A Terrible Thing To Waste" but I still can't get Carol Watson to return my e-mail. Nobody cares about your awards. Nobody cares about my awards. All they care about is what can you do, or I do to cure the fact that the current audience is advertising immune. I got more play for introducing the beginning of the Post-Advertising Era two years ago than all my awards stacked together. I've made more money consulting with clients on implementing Lean Advertising Networks then I ever did talking about my work at Wells, Rich, Greene or Case and Krone. And that stuff won every award in the book. When I developed the principals of Adaptive Branding my agent's phone jumped off the hook for two months with speaking engagements. None of them were from agencies. All of them were from clients. MadisonAveNew.com is the best read advertising blog in Europe and Asia. Not because I'm an over-the-hill Art Director (which I am) but because I've been taking Madison Avenue to task on their lack of best practices and their out-dated business model. No agency in their right mind would ever hire me. Not because I'm Black or because Doug Alligood or Tom Burrell think a nigga is "crazy." No agency in their right mind would ever hire me because I would be getting their clients to ask the hard questions. Like why is 80% of your budget going into network TV when 90% of your audience spends 60% of their free time on IM. People like us. Old school folk. Are not part of the solution as long as we keep crying about the lack of diversity instead of the lack of client accountability. So some brother got a job at WPP on Dell. Anne Fudge got a job at WPP on Y&R and you see how long she lasted. Not because she was Black. Because she couldn't run with the big dogs. Y&R was a golden opportunity. Girlfriend wasn't up to the challenge. Mr. Edwards has the same golden opportunity. Just one slight problem. Dell makes shake and ship computers that aren't worth the boxes their shipped in. Dell is no xBox and if Mr. Edwards can't get them to deal with that reality he will be history before the ink on his contract is dry. Wake up boys and girls. We are not in Kansas any more. http://MadisonAveNew.com
  By HarryWebber.com | LOS ANGELES, CA June 8, 2008 10:06:56 pm:
Opps. Mr. Boone, not Mr. Edwards. Too much time in the sun at Zuma. Sorry. http://MadisonAveNew.com
  By rukallstar2 | Minneapolis, MN June 13, 2008 11:29:54 am:
i think this is a great question. diversity programs are not going away right away, but they will be reassesed. obama and the rev. wright represent two different generations of african-americans. rev.wright in a large way is justified in his opinion of a white dominated america, he grew up in a time when racism was extremely palpable. imagine seeing the little rock 9 (today that is not news), or on a darker side lynchings were still all too common. barrack didn't grow up with that, not to say that he didn't suffer the indignities of racism, just not in the same way, it was a much less potent form. think about the young people who are voting for him, they don't really see color lines, they just see people. they don't understand an al sharpton or a jesse jackson, they're no longer relevant to the younger generation. they're relevant to african-american decision makers, but not for that much longer. barack's message is relevant and needed. diversity programs should be re-evaluated. i remember in a college class getting into a heated discussion about affirmative action. what i saw too often at my top 25 school was african-americans, being the sons and daughters of doctors or lawyers (basically the cosby show) benefitting from affirmative action. i thought that was exactly the wrong message to send. affirmative action should be color blind, and just based on socio-economic status. SES and race used to be very tied together, not as much and policies should reflect that. these diversity programs should be aimed at the poor, not to memembers of a certain race. we discriminate based on class not color as much. the reason top agencies don't have aa talent at top levels is that too many go into minority agencies. those agencies need to stop being, and just be part of a larger gm team. but of course some people who want to protect their high paying job would beg to differ
  By tiffanywarren | New York, NY June 18, 2008 03:43:07 pm:
A well researched explanation of Obama's effect on Affirmative Action...

Wall Street Journal - June 14, 2008

Fair Enough?
Barack Obama's Rise Has Americans Debating
Whether Affirmative Action Has Run Its Course

http://online.wsj.com/public/article_print/SB121340482731674019.html



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