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What the Hell Was CNN Thinking?

'D.L. Hughley Breaks the News' Sets Us Back 20 Years

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Pepper Miller Pepper Miller
I love D.L. Hughley. The man is funny as hell and smart. I've seen his stand-up routine live and on HBO. I really got into him from his frequent guest appearances on "Politically Incorrect." Always insightful, quick-witted and with that no-nonsense street humor, I was hooked. In fact, I liked him on Bill Maher's show maybe even more than his stand-up. I was impressed with his knowledge and insights about the political landscape; albeit raw at times, his comments were spot-on. So when CNN announced that it was producing a show for him -- "D.L. Hughley Breaks the News" -- I was right there. "Good move," I thought as I envisioned a Larry King one-on-one or Bill Maher-type group discussion format.

So hubby and I got ourselves situated for the Sunday-night viewing. And what a disappointment. I didn't make it through the first 30 minutes. I was through when I saw "Freddie Mac" the pimp character sharing his "pimps up/hos down" financial comments. I was literally shaking as I ran to the computer to log on to CNN and to ask them: "What the hell were you thinking?"

In the New York Times, Dave Itzkoff praised CNN for taking news less seriously and underscored CNN's intent to "capitalize on an increasingly younger, increasingly diverse television audience that has been tuning in, gripped by the 2008 presidential election."

Seems to me that if this audience was already tuning in to CNN's real news, why did the network have to go to such extreme measures to keep them? Why does CNN believe that youth intellect -- and particularly Black youth intellect -- has to be couched in buffoonery and stereotypes to be relevant? Importantly, CNN has turned off a lot of its loyal Black (and White) boomer viewers -- many of whom appreciate and love D.L. as much as I do.

CNN: What were you thinking?

It's as if D.L. -- a comedian whose stand-up routines are focused on Black life, a former L.A. gang member and an actor who starred in his own family sitcom ("The Hughleys," which ran from 1998 to 2002) -- was apparently not quite Black enough for CNN. So CNN threw in some Black stereotypes like Freddie Mac to enhance D.L.'s blackness so that the show would attract the younger, not-so-race-conscious viewer. Unbelievable!

Those first few minutes immediately took me back to 1987 and Robert Townsend's satire "Hollywood Shuffle." The movie focuses on Bobby Taylor, an actor who dreams of making it big as a respected performer, but is limited to stereotypical roles. As IMDB puts it, "As Bobby makes his rounds, the film takes a satiric look at African-American actors in Hollywood." I particularly recall the scene where the director is trying to get Taylor to act "more Black." There was also a scene of a commercial for the "Black Acting School." Honestly, I saw no difference in Townsend's message and D.L.'s show. CNN and D.L. took the Black community back 20 years with this one.

I agree that CNN should reach out to a younger audience. I don't begrudge them for wanting to use an approach that is relevant to them. But c'mon, they have gone too far.

I'm not alone in my opinion. Boyce Watkins, one of the most highly sought-after African-American scholars and Black social commentators, wrote a rather scathing review and commentary about D.L.'s show. Wrote Watkins in D.L. Hughley's Def (and Dumb) Comedy Jam on CNN:
"D.L. Hughley Breaks the News" was something I simply cannot forgive. I am a loyal fan of Katt Williams, Chris Rock, Dave Chappelle, Richard Pryor, Wanda Sykes, Eddie Murphy and other cutting-edge and incredibly talented comedians. I don't wear my "Black Panther hat" everywhere I go, and I have as many guilty pleasures as anyone when it comes to laughing about things that might be considered offensive. I also say this as a moderate fan of Def Comedy Jam. ... The truth of the matter is that there must be a point where the line is drawn, like realizing that you don't put a porn shop inside a church or bring a gun to a baby shower. It is amazing that CNN would sign off on this show right before such an historic and politically sacred event sending a clear message to African Americans that the only way to get their attention is to "be really black and make us laugh."
Additionally, I could not find one of my peers who connected with the show.

Watkins and some of my friends want the baby thrown out with the bathwater. I disagree. CNN should keep D.L. I say get a newsy format but allow D.L. to be his authentic self. He's hot, engaging, raw and relevant when he's sharing his opinions one-on-one or in a group discussion.

As it stands now, none of this works for D.L., the CNN brand or the Black community.
29 Comments
Subscribe to comments on: What the Hell Was CNN Thinking?
  By fuzzmartin | MAYVILLE, WI November 4, 2008 08:55:38 am:
This is the same 'news' network that sells t-shirts screen printed with its 'humorous' headlines. CNN has become a joke -- but not the 'ha ha' kind of joke that it is attempting to be.
  By Steve | Fredonia, NY November 4, 2008 08:55:59 am:
If you missed the show, here is the clip of Freddie Mac the Pimp. http://www.youtube.com/watch?v=qhfjMGlgv34

I think they intended to create a Daily Show to reach a certain demographic, but to me it is pretty insulting. I guess we will have to wait and see how the majority of the audience sees it, i.e. if they like that style, or if they find it insulting.

If nobody likes it, CNN will either change it, or take it off the air. But if not enough people complain about it, the show will go on. Like Freddie Mac the pimp said, everybody's gotta get paid...
  By mganthier | Englewood Cliff, NJ November 4, 2008 09:02:52 am:
I'm happy to see that I am not the only one that was disgusted and embarrassed at the premiere of D.L.'s show on CNN. I was excited for D.L. but disappointed that CNN chose to go this route. I really urge the producers of this show to take a step back listen to the public and stop this stereotypical view of African Americans. D.L., I am a fan, but I for one will not be watching D.L. Hughley Breaks the News.
  By gkerns | New York, NY November 4, 2008 09:08:51 am:
Well said, Pepper. I totally agree with your article. I love CNN. I love D.L. Unfortunately, I do not love this show. Hopefully the producers will revamp it or take it off the air.
  By mgmtrnr | Winterville, NC November 4, 2008 09:40:38 am:
Wow....so much blame launched at CNN and hardly a finger pointed at D.L. Hughley!!

Overall, the network would be where the final blame lies but D.L. has his name on the show and probably is 99% responsible for what it contains. I'm sure CNN didn't just bring material to D.L. and tell him to perform.

I hope Pepper Miller also fired off an email to D.L. to let him know of her displeasure.
  By Casella | Golden Valley, MN November 4, 2008 09:41:52 am:
I totally agree with your commentary. My hubby and I too were very excited about the show, as we've seen DL speak to current events, and love his points of view. We too turned it off after the "Freddie Mac" skit. We were so dissapointed, mad, embarrassed ... Hubby and I like the "Daily Show" humor, and the political commentary of Chris Rock (the Larry King interview was on point). We were expecting something along those lines. Apparently, CNN either doesn't have enough African-Americans in decision-making positions, or doesn't believe in focus groups before launching new formats.
- Charlotte Foster, Minneapolis, MN
  By Dorothy | Bridgeport, CT November 4, 2008 09:51:23 am:
Before I turned DL on I had a bad feeling, I was right...not good at all. I agree with the other comments I read above. Shows like this instead of being called "Comedy" should be under "Horror"
  By Escalante | Houston, TX November 4, 2008 10:02:00 am:
I agree with your comments about the stereotyping of Blacks it was over the edge and uncalled for. D.L. has an innate talent to keep me coming back and give him several chances. I would define his show as a mix of John Stewart and Dave Chapelle. Being a CNN junkie I like that diversity and welcome another show other just a rerun. Victor Escalante, Houston Texas
  By DAVE | Issaquah, WA November 4, 2008 10:10:43 am:
Like any new show, this one will take time to find its footing. The first few episodes are always a work-in-progress as stars and staff get a feel for what the audience likes and what works best. Mitch Semel, the show's producer is a smart guy and he and D.L. will figure out the right balance. Give them some time. -- Dave Logan Issaquah, WA
  By Tito | MORTON GROVE, IL November 4, 2008 10:17:04 am:
Just two points that are counter to the article and the comments:
First, I'm always a bit uncomfortable when someone does a poll of their "peers" and then extrapolates their findings to a whole "community".
Second, the Freddie Mac piece doesn't encourage racial stereotypes or buffoonery, it references those disreputable images we already know and transfers them to these quasi-governmental agencies. I think its pretty insightful.
Images and symbols have no meaning without considering intent and context. Hughley's intent and context are the exact opposite of this author's interpretation.
  By Cornelia | Stone Mountain, GA November 4, 2008 10:31:24 am:
We are smarter than this. Our comedy - believe it or not - has evolved. I encourage DL Hughley to work on his act. I'd say the same for Chris Rock whose latest HBO special left much to be desired. The one before that was borderline - especially as it related to married life. Nevertheless, this is comedy, but what I saw on CNN is not funny. If you need a writer, contact me 404-966-3798.
  By jrichburg | Bronx, NY November 4, 2008 10:38:28 am:
First of all, DL - and may the Lord bless and keep him - has never been all that funny in my opinion. I find his CNN show to be consistent with that. But query: are we really "offended" at the show's race-conscious point of view, or are we just shaky because that view has been put on blast on CNN? We seem to feel just fine when black comedians are relegated to UPN, BET, Comedy Central, or pop in quarterly on shows hosted by white people. Compared to Comedy Central's The Chapelle Show, Breaking the News looks like high tea, and I don't recall anyone "burning with shame" when it was on the air, do you?
  By mondogrande | Ft Lauderdale, FL November 4, 2008 10:56:21 am:
Media stereotyping is commonplace with ALL races and socio-economic levels - Rednecks are never protrayed as educated, the well heeled are snobs,etc... hell if Hughly is over the top then Bernie Mac, Redd Foxx and generations of black-American comedians are also just as guilty as CNN.

http://www.proudtoliveinamerica.com
  By Kyle | Los Angeles, CA November 4, 2008 11:07:41 am:
I couldn't agree more with this article. I watched it for 5 minutes and it was painful. CNN made a big blunder here. Kyle Walkenhorst | Los Angeles, CA
  By BRUCE | MCLEAN, VA November 4, 2008 12:07:52 pm:
D.L. Hughley is a show biz vet and it's his show, so why does Miller give him a pass and look under the bed for a conspiracy. CNN, hungry for viewers in a ratings dead zone and craving Maher/Stewart/Colbert-like buzz, took a risk and that's what Hughley gave them. The net needs to take some chances on things outside the comfort zone of its typical viewer if it's gonna have a future.
  By kkirkpatrick | GRAVOIS MILLS, MO November 4, 2008 12:50:03 pm:
I agree, I think the show will be done soon! I do like your idea about the Larry King format from a D.L. perspective. I don't foresee it even being a one and done.....sooner the better for me!
Kevin Kirkpatrick
KC MO
  By gailfcox | Davidson, NC November 4, 2008 02:11:10 pm:
Shame on CNN. Not surprised though considering Turner's history of putting out shows like "House of Payne and the company's general lack of creativity when it comes to original comedy. I would think a company with as many African-Americans executives would push for better quality shows targeting the African-American community or for shows that reflect the community.
  By imagematters | Norwalk, CT November 4, 2008 03:06:29 pm:
DL Hughley alone is responsible for the impression of the show that bears his name and dare I say, his brand. He's been in the business long enough to not just play to the church side.
We've all heard it before and it must be said again,
" To whom much is given, much is expected."
Unfortunately this was not an occassion he rose to. He is lucky to have had the opportunity. It is unfortunate what he is doing with it. The audience will dictate. In this new age of greater and evolving social consciousness..we all should expect more.

- Adrienne Wallace Hayward
  By HELEN | BROOKLYN, NY November 4, 2008 04:24:37 pm:
Well, it looks as if everything black ain't as beautiful as 'we' say it is. It is unfortunate that we are so degraded now, mature information exchange isn't good enough. You have to 'substandardize' everything to make it palatable. Its sad when money takes precedence over moral fibre.
  By cspsully | New York, NY November 4, 2008 06:40:37 pm:
D.L, not CNN is to blame.
  By johnboynotbilly | Pikeville, KY November 4, 2008 07:01:03 pm:
Count me out on the "very excited and nestled in to watch" crowd.

When the first promos aired I thought: WHY? Why is it that CNN has stooped to grab Hollywood to woo viewers - Who else besides me is sick and tired of hearing from musicians, actors and comedians as if THEIR point of view speaks for the masses.

If D.L., or Bill Maher, or the crew of the VIEW want to get in to politics, they should get themselves on the ballot - and yes, I believe in freedom of speech, but if I'm paying to hear a country concert, well... just ask the Dixie Chicks.

If news is boring to the youth, so be it, it was that way when I was young and I'm guessing no matter what new gadgets Steve Jobs can come up with, it will continue to be that way.

For those that tuned in to D.L. Hughley, I hope you have TIVO so you won't miss a minute of Dr. Phil.

johnboy not billy
  By emmchild | alpharetta, GA November 5, 2008 12:48:02 am:
DL is an entertainer. DL is getting a check to entertain...plain and simple. The news these days is less and less informative. CNN aired this entertainment for ratings and also in order to continue the dumbing down of the viewing public. Pepper you didn't make it through the entire show because you were expecting substance and instead you were fed a steady stream of offensive ....stuff. Pepper you are not the intended demographic for the show. You actually believe news should be informative. All that to say don't hate the player hate the game.
  By peppermiller | CHICAGO, IL November 5, 2008 02:09:56 am:
Thank you all for the feedback. First, I'm not a hater of CNN or DL. I love them both, but I think they missed the mark on this one.

I realize that I'm not the primary target, but definitely the secondary target. Seems to me its bad business to alienate a large and important market segment and distance yourself from your brand vision. It just didn't make sense. Maybe my opinions are solidified in the CNN brand. Maybe if this show was on BET, as one reader menitoned, I wouldn't be so outraged. The show doesn't fit CNN's overall brand. They could stretch out. I think they should. They just went too far for my money.
  By sanshaya | BRONX, NY November 5, 2008 09:55:51 pm:
With all the gifts, talents, intelligence, beauty, magnificence, and boundless ingenuity that we as African Americans show forth by the "Divine Grace of God", we lack any real true "Love & Appreciation of One Another".

It is heartless, gutless, shallow, and just plain ignorant for us to be clowns. We cannot afford to continue to play the low grade roles of clowns and bottom feeding minstrels, while pretending it's hip, cool, and cutting edge. IT'S NOT! IT'S IGNORANT, MEANINGLESS, USELESS, NONSENSE.

For D.L and all his contemporaries, you're not Bill Maher, Jerry Seinfeld, David Letterman or Jay Leno. We have a unique evolution that calls for an "Infinitely Higher Level of Creative Expression Even In Comedy"...And Guess What? We are fully endowed to handle the higher creative levels, so let's get on with the "Real Show".
  By Prepared | Chicago, IL November 9, 2008 12:32:35 am:
Ms. Miller,
CNN was thinkng what they, and all of the other television stations think, we, Black people, are so desparate for laughter they we will laugh at ourselves--even when we are being degraded, humilated and disrespected.

Your article is very insightful and enlightening. Unfortunately, a tad bit late. This type of attitude, perspective and opinion is years too late for US. Even so, I guess better late than never. This type of outrage and disgust should have been heard around the world long before D.L. bought into the madness. How about when other degrading, humiliating and disgraceful television portrayals and references to Black America aired. To name a few:

The Boondocks

The Parkers

House of Payne

The Jeffersons

Please don't get me wrong, I too am an avid fan of many of the above involved comedians; Mo'Nique, Kat, D.L., etc., and some individual episodes on these shows are informative and perhaps helpful, but the majority of the shows' story lines are full of silly, stupid, steppin' fetchin-type behavior, illiterate comments, horrible references made by family members towards each other, and all overly sexual in general. Black Women being put down, or putting down their Black Partner down in front of their Black kids, the kids are disrespectful, ill-mannered, delinquent and foul-mouthed. Or the classic, a Black Woman constantly, foolishly, embarrassingly chasing after a Black man that is clearly and cruelly honest about the lack of interest in her, which to me indicates that Black Women have a high tolerance for spiritual and mental abuse, as long as its disguised under their pursuit of an object of desire. It is pathetic and thoroughly sickening. So we as Black people, especially Black Women, should be so outraged that we picket, write letters to television stations, protest, etc. But we don't. The next bumper sticker, key chain, poster, bookmarks whatever should be aimed a young girls, and it should read "WHAT WOULD MICHELLE OBAMA DO"?


Thank you
Lynda Jones
312 296-4664
  By khenning | MCLEAN, VA November 9, 2008 10:24:27 pm:
Admittedly, I've only seen a couple of the episodes but I'm compelled to think that maybe we aren't the target audience. In the week following an election where we saw record numbers of new voters it should be obvious that every audience has an access point. A few examples, Kanye West, in a song, "Through the Wire" mentioned that after his car accident his "face looked like Emmett Till." The response, a record number of youth 'googling' Emmett Till. Lauryn Hill, a conscious hip hop artist, states "after all my logic and my theory I add an [expletive] so all you ignorant brothers hear me." And now DL does it with 'Freddie Mac.' So I just wonder if we should consider the possibility that people are smarter than what we often give them credit for that maybe people will research "the bailout plan" or what's going on with Freddie Mac and not take the show at its literal word. The show may not serve to enhance our enlightenment but isn't the ultimate goal enlightenment for everyone?
  By EJ | Indianapolis, IN November 11, 2008 07:57:38 pm:
Knowing how intelligent DL Hughley is, I was very disappointed to see this nonsense. I had anticipated a combination of Jon Stewart and Larry King Live but from an African American perspective. Both this show and "Chocolate News" will have a very short shelf life. DL, I expected better, but perhaps the money was so incredible you were willing to sell your soul for the coins.
  By marc | New York, NY November 24, 2008 10:24:41 pm:
The boys in the back room with the nicely starched suits and ties,dying to connect to a newly emerging African American audience totally blew this one. Wrong show. Wrong time in space. Wrong Guy. Yes we are better than this, and we should let them know it buy not giving then our ratings points (how they get measured and sell airtime. In other words, turn the channel. Don't fret D.L. got paid!

Marc Stephenson Strachan
  By macshasta | Mount Shasta, CA December 12, 2008 07:45:19 am:
D.L. Hughley is the biggest mistake CNN has made in the past year. He is not funny, not informed, extremely rude and under qualified to host a show of his own.



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