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What the Hell Was CNN Thinking?
'D.L. Hughley Breaks the News' Sets Us Back 20 Years
Pepper Miller |
So hubby and I got ourselves situated for the Sunday-night viewing. And what a disappointment. I didn't make it through the first 30 minutes. I was through when I saw "Freddie Mac" the pimp character sharing his "pimps up/hos down" financial comments. I was literally shaking as I ran to the computer to log on to CNN and to ask them: "What the hell were you thinking?"
In the New York Times, Dave Itzkoff praised CNN for taking news less seriously and underscored CNN's intent to "capitalize on an increasingly younger, increasingly diverse television audience that has been tuning in, gripped by the 2008 presidential election."
Seems to me that if this audience was already tuning in to CNN's real news, why did the network have to go to such extreme measures to keep them? Why does CNN believe that youth intellect -- and particularly Black youth intellect -- has to be couched in buffoonery and stereotypes to be relevant? Importantly, CNN has turned off a lot of its loyal Black (and White) boomer viewers -- many of whom appreciate and love D.L. as much as I do.
CNN: What were you thinking?
It's as if D.L. -- a comedian whose stand-up routines are focused on Black life, a former L.A. gang member and an actor who starred in his own family sitcom ("The Hughleys," which ran from 1998 to 2002) -- was apparently not quite Black enough for CNN. So CNN threw in some Black stereotypes like Freddie Mac to enhance D.L.'s blackness so that the show would attract the younger, not-so-race-conscious viewer. Unbelievable!

I agree that CNN should reach out to a younger audience. I don't begrudge them for wanting to use an approach that is relevant to them. But c'mon, they have gone too far.
I'm not alone in my opinion. Boyce Watkins, one of the most highly sought-after African-American scholars and Black social commentators, wrote a rather scathing review and commentary about D.L.'s show. Wrote Watkins in D.L. Hughley's Def (and Dumb) Comedy Jam on CNN:
"D.L. Hughley Breaks the News" was something I simply cannot forgive. I am a loyal fan of Katt Williams, Chris Rock, Dave Chappelle, Richard Pryor, Wanda Sykes, Eddie Murphy and other cutting-edge and incredibly talented comedians. I don't wear my "Black Panther hat" everywhere I go, and I have as many guilty pleasures as anyone when it comes to laughing about things that might be considered offensive. I also say this as a moderate fan of Def Comedy Jam. ... The truth of the matter is that there must be a point where the line is drawn, like realizing that you don't put a porn shop inside a church or bring a gun to a baby shower. It is amazing that CNN would sign off on this show right before such an historic and politically sacred event sending a clear message to African Americans that the only way to get their attention is to "be really black and make us laugh."Additionally, I could not find one of my peers who connected with the show.
Watkins and some of my friends want the baby thrown out with the bathwater. I disagree. CNN should keep D.L. I say get a newsy format but allow D.L. to be his authentic self. He's hot, engaging, raw and relevant when he's sharing his opinions one-on-one or in a group discussion.
As it stands now, none of this works for D.L., the CNN brand or the Black community.
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Pepper Miller










I think they intended to create a Daily Show to reach a certain demographic, but to me it is pretty insulting. I guess we will have to wait and see how the majority of the audience sees it, i.e. if they like that style, or if they find it insulting.
If nobody likes it, CNN will either change it, or take it off the air. But if not enough people complain about it, the show will go on. Like Freddie Mac the pimp said, everybody's gotta get paid...
Overall, the network would be where the final blame lies but D.L. has his name on the show and probably is 99% responsible for what it contains. I'm sure CNN didn't just bring material to D.L. and tell him to perform.
I hope Pepper Miller also fired off an email to D.L. to let him know of her displeasure.
- Charlotte Foster, Minneapolis, MN
First, I'm always a bit uncomfortable when someone does a poll of their "peers" and then extrapolates their findings to a whole "community".
Second, the Freddie Mac piece doesn't encourage racial stereotypes or buffoonery, it references those disreputable images we already know and transfers them to these quasi-governmental agencies. I think its pretty insightful.
Images and symbols have no meaning without considering intent and context. Hughley's intent and context are the exact opposite of this author's interpretation.
http://www.proudtoliveinamerica.com
Kevin Kirkpatrick
KC MO
We've all heard it before and it must be said again,
" To whom much is given, much is expected."
Unfortunately this was not an occassion he rose to. He is lucky to have had the opportunity. It is unfortunate what he is doing with it. The audience will dictate. In this new age of greater and evolving social consciousness..we all should expect more.
- Adrienne Wallace Hayward
When the first promos aired I thought: WHY? Why is it that CNN has stooped to grab Hollywood to woo viewers - Who else besides me is sick and tired of hearing from musicians, actors and comedians as if THEIR point of view speaks for the masses.
If D.L., or Bill Maher, or the crew of the VIEW want to get in to politics, they should get themselves on the ballot - and yes, I believe in freedom of speech, but if I'm paying to hear a country concert, well... just ask the Dixie Chicks.
If news is boring to the youth, so be it, it was that way when I was young and I'm guessing no matter what new gadgets Steve Jobs can come up with, it will continue to be that way.
For those that tuned in to D.L. Hughley, I hope you have TIVO so you won't miss a minute of Dr. Phil.
johnboy not billy
I realize that I'm not the primary target, but definitely the secondary target. Seems to me its bad business to alienate a large and important market segment and distance yourself from your brand vision. It just didn't make sense. Maybe my opinions are solidified in the CNN brand. Maybe if this show was on BET, as one reader menitoned, I wouldn't be so outraged. The show doesn't fit CNN's overall brand. They could stretch out. I think they should. They just went too far for my money.
It is heartless, gutless, shallow, and just plain ignorant for us to be clowns. We cannot afford to continue to play the low grade roles of clowns and bottom feeding minstrels, while pretending it's hip, cool, and cutting edge. IT'S NOT! IT'S IGNORANT, MEANINGLESS, USELESS, NONSENSE.
For D.L and all his contemporaries, you're not Bill Maher, Jerry Seinfeld, David Letterman or Jay Leno. We have a unique evolution that calls for an "Infinitely Higher Level of Creative Expression Even In Comedy"...And Guess What? We are fully endowed to handle the higher creative levels, so let's get on with the "Real Show".
CNN was thinkng what they, and all of the other television stations think, we, Black people, are so desparate for laughter they we will laugh at ourselves--even when we are being degraded, humilated and disrespected.
Your article is very insightful and enlightening. Unfortunately, a tad bit late. This type of attitude, perspective and opinion is years too late for US. Even so, I guess better late than never. This type of outrage and disgust should have been heard around the world long before D.L. bought into the madness. How about when other degrading, humiliating and disgraceful television portrayals and references to Black America aired. To name a few:
The Boondocks
The Parkers
House of Payne
The Jeffersons
Please don't get me wrong, I too am an avid fan of many of the above involved comedians; Mo'Nique, Kat, D.L., etc., and some individual episodes on these shows are informative and perhaps helpful, but the majority of the shows' story lines are full of silly, stupid, steppin' fetchin-type behavior, illiterate comments, horrible references made by family members towards each other, and all overly sexual in general. Black Women being put down, or putting down their Black Partner down in front of their Black kids, the kids are disrespectful, ill-mannered, delinquent and foul-mouthed. Or the classic, a Black Woman constantly, foolishly, embarrassingly chasing after a Black man that is clearly and cruelly honest about the lack of interest in her, which to me indicates that Black Women have a high tolerance for spiritual and mental abuse, as long as its disguised under their pursuit of an object of desire. It is pathetic and thoroughly sickening. So we as Black people, especially Black Women, should be so outraged that we picket, write letters to television stations, protest, etc. But we don't. The next bumper sticker, key chain, poster, bookmarks whatever should be aimed a young girls, and it should read "WHAT WOULD MICHELLE OBAMA DO"?
Thank you
Lynda Jones
312 296-4664
Marc Stephenson Strachan