Ad Age Outlook

Why Brewers Are Setting Their Eyes on the Hispanic Market: Ad Age Outlook Episode 39

And Why Casey Jones Wants to Change Your Briefs

Reporter E.J. Schultz tells host Bob Knorpp that leading brewers, having seen the Census data and growth patterns, are now making a concerted effort to woo Hispanic consumers.

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Who's Taking a Bite Out of the NewsBeast? Ad Age Outlook Episode 38

Also: Selling the X-Factor and an Asian Invasion

Digital Media Reporter Edmund Lee takes us through the performance of NewsBeast after the merger of Daily Beast and Newsweek.

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Why VW and Papa John's Beat You at Twitter: Ad Age Outlook Episode 37

And a Broadcast Upfront Preview

Digital Editor Michael Learmonth tells host Bob Knorpp how VW and Papa John had some of the most successful promoted tweets in the past year.

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Is Facebook Giving Away the Milk for Free? Ad Age Outlook Episode 36

Canceled Super Bowl Would Punch $11B Hole in Economy

With marketers getting all those "likes" and fans on Facebook for free, will they start to wonder why they should bother paying the social-networking company for ads?

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When Did 'Agency' Become a Bad Word? Ad Age Outlook Episode 35

Talking About the Agency Issue

Some shops try to avoid the "a" word at all costs. Is it smart business or simple self-loathing? And Agency Editor Rupal Parekh talks about the state of agency nation as revealed in our Agency Issue.

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You Can Reach Most of the People Some of the Time: Ad Age Outlook Episode 34

Why CMOs Still Value TV Advertising

In conjunction with the TV Issue, TV Editor Brian Steinberg looks at why marketers still like TV. And Director of Information Projects Matt Carmichael says the death of TV at the hands of new technology has been greatly exaggerated.

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Ogilvy Brings China to Us: Ad Age Outlook Episode 33

Also: Turner Attempts Smarter Ads and Seattle's Best Has a Joke at Your Expense

International Editor Laurel Wentz talks to host Bob Knorpp about Ogilvy's China practice. TV Editor Brian Steinberg looks at Turner's attempts to make TV ads a little more like the shows they surround. And reporter Maureen Morrison explains how Seattle's Best is hooking up with Second City impov in an attempt to outdo Old Spice.

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Meet the New Holding Company, Same as the Old: Ad Age Outlook Episode 32

Also: Aflac's Hunts for a Quack, and Facebook's Real-Time Ads

Agency Editor Rupal Parekh talks to host Bob Knorpp about the new breed of holding companies to wander out into the agency landscape. Maureen Morrison chats about Aflac, as it moves quickly to find a voice to replace Gilbert Gottfriend. And Digital Editor Michael Learmonth wonders if Facebook provides a boon to marketers as it tries out real-time advertising.

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What's BK Without the King? Ad Age Outlook Episode 31

Also: The New York Times Pay Meter and Time Warner's App

Agency Editor Rupal Parekh discusses on the breakup of Burger King and its agency CP&B. Also, Media Editor Nat Ives shares his thoughts on whether the New York Times pay meter will scare off readers or provide a working model for sites looking to charge a few pennies for their content.

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We Can Regulate Ourselves, Thank You Very Much: Ad Age Outlook Episode 30

The ad industry this year marks 40 years of self-regulation. And, says Managing Editor Ken Wheaton, for the most part, it's done a pretty good job. Now it has to guard its standards -- and fight for things like advertising tax deductions. Meanwhile, as Editor at Large Jack Neff explains to host Bob Knorpp, while Congress might have trouble enacting green guidelines, Walmart has become a de facto regulator of the market. And in the Wild West of Silicon Valley, Google, Facebook and Twitter police their own domains and write their own laws -- and, for the most part, that's just fine with their users.

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