A year-long study of how changing demographics and a shifting economy impact everyday spending.
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Stat of the Day: The Agency Report Edition
Five Small But Important Bites to Take Away From Our DataCenter Report
The DataCenter's agency report has the scoop on nearly 1,000 U.S. agencies, networks and holding companies, as well as key accounts, specialties execs, and profiles. Here are five stats from the report as a teaser.
How the U.S. Watches Cable
In This Week's Ad Age We Looked at Which Network TV Shows Have the Most Skewed Audiences. This Map Is the Cable Counterpart
In this week's Ad Age we looked at what Network TV shows have the most skewed audiences in the segments we've been tracking through the American Consumer Project. This map is the cable counterpart.
How Marketers Can Tap 'The Power of Habit'
A Q&A With NYT Best-selling Author Charles Duhigg
The Demographics of Health Care
How Do Consumers Budget for Its Costs, and How Do They React When They Get Sick?
Certain areas are more prone to certain kinds of illnesses. But more important is what the residents there do when they get sick.
Which Markets Busted the Brackets on NCAA Ratings?
By Final Four, Many in New York and L.A. Had Tuned Out
Affluency Survey: Diversity Among Affluent Americans
The Underrepresentation of Hispanics and African-Americans Is Even More Marked in Upper Incomes
Affluent Americans are less ethnically diverse than the U.S. population as a whole, but they nevertheless reflect a tremendous diversity of culture, language and national origin.
