A year-long study of how changing demographics and a shifting economy impact everyday spending.
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Stat of the Day: Where People Buy Their Beer
Expensive Brands Appear to be Leading Industry Growth
FlowingData's Nathan Yau: The AdAgeStat Q&A
The Importance of Visualization and Getting Inside Readers' Heads
Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?
Also, Which Markets Tune in After Their Teams Are Eliminated
Millennials May Yet Save Our Economic Bacon
But If Economic Growth Is Going to Pick up, We Need Them to Start Acting More Like Boomers
If our nation's exceedingly slow economic growth is ever going to pick up, we need these millennials to start acting like, well, baby boomers.
Stat of the Day: Mobile Phones Overtake PCs
More Consumers in Key Global Markets Have Internet-Capable Mobile Devices Than Computers
Stat of the Day: 83% Want Brands to Support Causes
Sponsorship and Cause Marketing Projected to Grow in 2012
Cause marketing is a small but growing slice of the sponsorship pie, which is largely dominated by sports-related sponsorship. IEG, a Chicago firm that helps brands and organizations find the right sponsorship partners, projects sponsorship spending will slow its growth, but still rise 4.9% in 2012.
Stat of the Day: TV Usage in Emerging Markets
Jana.com Data Shows Some Countries Have Large Populations Who Claim to Watch Little or No Programming
How do emerging markets use or not use traditional media? Data from Jana.com shows that some countries have high population percentages who claim to watch little or no TV.
Affluency: Three Trends to Watch for 2012
Book of Tens: Stats That Mattered for Media and Marketing in 2011
Ok, So We Can't Count in AdAgeStat-land. Here Are 14 of Our Favorites
This was meant to be a Book of Tens post for this week's issue, but since we in AdAgeStat-land are apparently numbers challenged -- oh, the irony -- and submitted 14 items, we got disqualified. It's your gain, however, as you get all 14 stats that mattered most in 2011.
What's the Deal for Guys? It's All About the Bragging Rights.
Askmen.com Says Daily Deal Sites Need to Man-up
Men have been doing their own shopping for some time now, and guys like saving money as much as anyone. Yet men's relationship with coupons and deals remains ambiguous and largely unexplored. Until now.
