How Identity Influences Hispanic Millennials
Univision Consumer Insights Research has been uncovering and studying the nuances and influence of Hispanic culture on consumer behavior for many years, and has now determined a concrete way of measuring U.S. Hispanics' cultural connections. Here, some highlights.
Five Small But Important Bites to Take Away From Our DataCenter Report
The DataCenter's agency report has the scoop on nearly 1,000 U.S. agencies, networks and holding companies, as well as key accounts, specialties execs, and profiles. Here are five stats from the report as a teaser.
In This Week's Ad Age We Looked at Which Network TV Shows Have the Most Skewed Audiences. This Map Is the Cable Counterpart
In this week's Ad Age we looked at what Network TV shows have the most skewed audiences in the segments we've been tracking through the American Consumer Project. This map is the cable counterpart.
A Q&A With NYT Best-selling Author Charles Duhigg
How Do Consumers Budget for Its Costs, and How Do They React When They Get Sick?
Certain areas are more prone to certain kinds of illnesses. But more important is what the residents there do when they get sick.
By Final Four, Many in New York and L.A. Had Tuned Out
The Underrepresentation of Hispanics and African-Americans Is Even More Marked in Upper Incomes
Affluent Americans are less ethnically diverse than the U.S. population as a whole, but they nevertheless reflect a tremendous diversity of culture, language and national origin.
Boomers, Gen-Xer and Millennials Had Very Different Budgets
Just Who Are the People in the Walmart (and Target, Kohl's and Kmart) Nations?
The Marketer's Almanac for March Madness
Fathers at Least Think They Make Decisions. Why Not Let Them?
Greenville, S.C.; Charlotte, N.C.; Fort Myers, Fl; and Tampa Bay Showed a Boost in Viewership
You May Be Surprised About Where This Group Is Putting Its Money
Affluent Americans are the "spending engine" that drives today's consumer economy. Here's what they're spending on, as compared to the rest of the population.
Expensive Brands Appear to be Leading Industry Growth
The Importance of Visualization and Getting Inside Readers' Heads
Also, Which Markets Tune in After Their Teams Are Eliminated
But If Economic Growth Is Going to Pick up, We Need Them to Start Acting More Like Boomers
If our nation's exceedingly slow economic growth is ever going to pick up, we need these millennials to start acting like, well, baby boomers.
More Consumers in Key Global Markets Have Internet-Capable Mobile Devices Than Computers
Sponsorship and Cause Marketing Projected to Grow in 2012
Cause marketing is a small but growing slice of the sponsorship pie, which is largely dominated by sports-related sponsorship. IEG, a Chicago firm that helps brands and organizations find the right sponsorship partners, projects sponsorship spending will slow its growth, but still rise 4.9% in 2012.