Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
April 11, 2011
As everyone from agencies, marketers and their own parents try to figure out what makes millennials tick, OMD weighs in with the results of a lengthy look at millennial shopping habits. OMD's Erin Bilezikjian-Johnson spoke with us about the study.
April 08, 2011
Here's more good news for the wine industry, which is counting on millennials to fuel a new wine boom. A new poll shows vino is the drink of choice for 24% of 21- to 34-year-olds.
April 08, 2011
In Monday's issue, Ad Age looked at five Census 2010 trends marketers should be planning around. Here are five more from Peter Francese, looking at housing, regional shifts and the growth of cities.
April 05, 2011
More than half of mothers surveyed in a recent study said they purchased a smartphone as a direct result of becoming a mom. Here's how it's changing their lives and shopping habits.
April 04, 2011
The cities are where your customers are, and the changing urban landscape is changing how they live their lives. AdAgeStat chatted with Ed Glaeser, an economist and Harvard professor, about the economics and marketing opportunities of urban areas.
March 23, 2011
Just because a segment is declining in numbers doesn't mean it's not still important. Married couple households have been falling for decades and have dropped below 50% of households for the first time ever. But they still outspend just about any other segment you can slice off.
March 21, 2011
Our weekly top 10 Foursquare check-in chart tracks how major merchants are faring in the exploding location-based-services space; this week, Starbucks leads the pack while Radio Shack gets a meager 881 check-ins despite a discount offer.
March 21, 2011
BlackBerry has done exactly what it intended to do with its newest phones: actually appeal to someone under 40. With each operating system release, its users have gotten younger.
March 16, 2011
Duke will take it all in this year's NCAA tourney. At least if you believe the buzz on the social-media sphere. Our partners on this project at NetBase have compiled the first AdAgeStat exclusive social-media bracket.
March 14, 2011
As Britain's The Guardian reported over the weekend, tech-publishing icon Tim O'Reilly has already delivered the soundbite to beat at the SXSW conference in Austin: "Reagan is the father of Foursquare."
March 14, 2011
The less-than-hygienic details of how many people are using their phones in the bathroom, and what they're doing with them.
March 10, 2011
Using Ad Age's new tool, Market Finder, we thought we'd find where the millennials live. Sheer population is important, but we dug around for the highest concentration of the Gen Y population and what they spend their money on.
March 07, 2011
On AdAge.com every Monday: Our Top 10 Foursquare "check-in" chart tracks how major merchants are faring in the exploding location-based services space.
March 04, 2011
The early Census results are forecasting big changes to come in the ethnic makeup of today's children throughout much of the U.S.
March 02, 2011
As Leo Burnett moved from considering itself a "brand-centric" agency to one focused on "HumanKind," it decided that it should spend some time researching just what humans do. Hence, “Behavioral Archetypes,” more than 1,500 discrete behaviors classified into a framework that the agency uses to guide planning and strategy. Learn about the research behind it, and how the agency wields its new tool.
February 24, 2011
Politically, there's been a lot of talk about the "redistribution of wealth," which seems to be a fancy way of saying "getting the people with money to help pay for the people who don't." We'll leave the politicking to the Colberts, Becks and Maddows, but the demographics of income have profound implications for those of us who want to sell products to the diminishing group who have a pile of disposable income, or the vast majority of consumers who do not. There's no point in arguing about redistributing wealth. It already happened. We look at the polarization of income in America.
February 15, 2011
For the first time in American history there are now a million more women college graduates than men. As recently as 2000 it was the opposite: there were a million more men than women with a Bachelor's or graduate degree. When comparing spending averages of those with and without college diplomas to national averages, graduates outspend the average in just about every one of the 100-plus product categories tracked by the Bureau of Labor Statistics.
February 14, 2011
Valentine's Day has given two major retailers a big lift in Foursquare check-ins. While each week we present the most-checked venues, we also keep an eye on the marketers with the biggest changes. The 1,216 and 1,777 total check-ins aren't enough to make our top 10, Hallmark and Victoria's Secret jumped about 200% in the week leading up to V-day.
February 11, 2011
AdAgeStat often writes about and uses Census estimates. But how good is the Census Bureau at guessing population totals? Every 10 years we get to find out. Six years ago the Census Bureau published a set of projections for each state for the 2010 and subsequent Census years. The newly released 2010 Census counts shows just how good it was. But the real story for marketers is in the places where the estimates break down.
February 08, 2011
Social media sentiment is hard to measure. Two companies offer their take on Super Bowl ad chatter while another looks at what drives users away from brands on social platforms in our social media data round-up.