Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
February 07, 2011
Well, the real check-in news of the week in Foursquare-land was its first "promoted venue" tie-in with the Super Bowl. More than 200,000 people checked-in at the big game with the opportunity to earn a Steelers or Packers badge for "shouting" your support for one of the teams.
January 25, 2011
If it seems like there are more twins than there used to be, it's because there are. Many, many, more. More parents are having babies later. Here are 10 (time two!) top facts about twins and multiples and how this is creating a new market.
January 24, 2011
Places like Starbucks, Walmart, Target, etc., are likely to be places people go daily or weekly. How often do you go to a Best Buy?
January 19, 2011
Two surveys paint a hopeful picture for ad spending in 2011. Strata's fourth-quarter survey of media buyers found just over half of media buyers predicting an increase in business -- the highest percent since the software provider for media buyers began the surveying its clients in 2008. Meanwhile, Alterian's annual survey of agencies, marketers and marketing service providers found 49% predicting that marketing expenditures were likely to increase slightly (5%-25%) and 9% predicting an increase of 25% or more.
January 18, 2011
In the real world, it's often a little fuzzy what impact a logo change has on a brand and to what extent. But in the social-media world we have sentiment analysis in real time to shade in some of the gray areas for us. NetBase did some research for us comparing the recent high-profile logo changes at Gap and Starbucks. Here's what they found.
January 17, 2011
Starbucks is certainly a place visited daily and habitually by many coffee-chugging check-in-ers (checkers-in?). It takes a little dip on the weekends but overall everyday check-ins are pretty flat. That's not so at retailers such as Target, Walmart, Best Buy, Ikea and Costco, all of whom have fairly similar patterns to their daily totals.
January 10, 2011
On AdAge.com every Monday: Our Top 10 Foursquare "check-in" chart tracks how major merchants are faring in the exploding Location-Based Services space.
January 06, 2011
Research by Yahoo shows internet audiences skew in even the most popular sites. How do site demographics compare to demographics of geography or segmentation in traditional media like TV?
January 04, 2011
Segmentation isn't new, but the "Patchwork Nation," with its political and religious data sets, creates an interesting lens that Dante Chinni filters other data sets through. The results are of use to pundits and marketers alike.
January 03, 2011
On AdAge.com every Monday: Our Top 10 Foursquare "check-in" chart tracks how major merchants are faring in the exploding location-based services space.
December 27, 2010
Despite being shut down for Christmas day, our leading retailers generally posted slightly higher check-in numbers this week as the stragglers stocked up on last-minute gifts and bargain hunters hit the sales one last time on the day after Christmas.
December 20, 2010
The first big numbers from the 2010 Census were just released. The grand total of 308,745,538 residents represents a growth rate of 9.7% is the slowest is 70 years. The Great Depression is believed to have lead to an anemic 7.3% growth rate in that decade.
December 20, 2010
December 17, 2010
Using new Census data, we look at concentrations and sheer numbers of high-income households, how those numbers have changed in the last decade and trends to watch for 2011.
December 14, 2010
The five-year data from the American Community Survey (ACS) was released this morning. Last this week the Census Bureau did something it had never done before. It set out a set of five alternative estimates of the US population on April 1, 2010 just a few weeks before the Bureau will begin publishing the results of the 2010 Census. What should marketers do with all this new data?
December 13, 2010
December 10, 2010
As millennials come of age, nostalgic products will become more favored by them. Here's how to sell those products.
December 09, 2010
As part of recession cutbacks, consumers are stocking up on private-label goods, but some products benefit more than others.
December 08, 2010
Getting in the social-media conversation is important for marketers because not only do consumers ask for family's opinions, they listen to them. Nearly 90% said that family recommendations had an impact on purchases, edging out friends -- and reviews, which also play a role in the process.
December 06, 2010
The Foursquare user base remains well-caffeinated -- check-ins at Foursquare champ Starbucks grew 3% week over week -- and seems newly fond of upscale-ish burritos and tacos: Chipotle had the biggest week-over-week surge (up 26%) on its base in our top 10.