Ad Age Stat

Nearly Half of Baby Boomers Haven't Saved Enough for Retirement

Nearly half of baby boomers are "at risk" of running out of money during retirement, according to a new study from the Employee Benefit Research Institute. This should be a growing concern for marketers. In 2008, total spending by boomers was $2.65 trillion.

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Five Talking Points From the 100 Leading National Advertisers

Five quick findings from one of Ad Age's most in-depth reports of the year. Where are the dollars going and who is spending them? Dive into the data yourself and you'll find industry trends, marketer trends and a pretty complete picture of the state of flux that is media spending in 2009. See AdAge.com/datacenter to get access.

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AdAgeStat: We Have Numbers, and We Have Your Back

AdAgeStat: We Have Numbers, and We Have Your Back

AdAgeStat will deliver the kind of data that answers the questions at the core of you business: Who are your customers? Where can you find them? How can you reach them? What stories will they respond to and on what platform should you tell those stories?

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