Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
July 14, 2010
Nearly half of baby boomers are "at risk" of running out of money during retirement, according to a new study from the Employee Benefit Research Institute. This should be a growing concern for marketers. In 2008, total spending by boomers was $2.65 trillion.
July 06, 2010
Five quick findings from one of Ad Age's most in-depth reports of the year. Where are the dollars going and who is spending them? Dive into the data yourself and you'll find industry trends, marketer trends and a pretty complete picture of the state of flux that is media spending in 2009. See AdAge.com/datacenter to get access.
July 06, 2010
AdAgeStat will deliver the kind of data that answers the questions at the core of you business: Who are your customers? Where can you find them? How can you reach them? What stories will they respond to and on what platform should you tell those stories?