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July 14, 2010
Nearly half of baby boomers are "at risk" of running out of money during retirement, according to a new study from the Employee Benefit Research Institute. This should be a growing concern for marketers. In 2008, total spending by boomers was $2.65 trillion.
July 06, 2010
Five quick findings from one of Ad Age's most in-depth reports of the year. Where are the dollars going and who is spending them? Dive into the data yourself and you'll find industry trends, marketer trends and a pretty complete picture of the state of flux that is media spending in 2009. See AdAge.com/datacenter to get access.
July 06, 2010
AdAgeStat will deliver the kind of data that answers the questions at the core of you business: Who are your customers? Where can you find them? How can you reach them? What stories will they respond to and on what platform should you tell those stories?
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