Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
January 09, 2012
How do emerging markets use or not use traditional media? Data from Jana.com shows that some countries have high population percentages who claim to watch little or no TV.
January 04, 2012
Affluency: In this month's column, Ipsos Mendelsohn looks at the data it has collected about affluent's shopping patterns throughout the year, and distills it into three key takeaways to help marketers prepare for 2012 and beyond.
December 12, 2011
This was meant to be a Book of Tens post for this week's issue, but since we in AdAgeStat-land are apparently numbers challenged -- oh, the irony -- and submitted 14 items, we got disqualified. It's your gain, however, as you get all 14 stats that mattered most in 2011.
December 12, 2011
Men have been doing their own shopping for some time now, and guys like saving money as much as anyone. Yet men's relationship with coupons and deals remains ambiguous and largely unexplored. Until now.
December 07, 2011
The tie between savings rates and credit card usage are hard to miss. When consumers are using their credit cards more and saving less that can make life a little easier for marketers.
December 06, 2011
For the next year, Ad Age is working with Esri and the Patchwork Nation to examine the impact of demographic and economic change on American consumers. We are tracking 11 households in 11 representative counties. In this piece we introduce one of those households. For more on the project and segments, see AdAge.com/consumer.
December 06, 2011
Affluent Americans spend $1.6 trillion across all categories. Looking at the results of a new Ipsos Mendelsohn study, here's how they spend it and how they're redefining "luxury," including the emergence of "treats" as a subcategory.
December 02, 2011
For the next year, Ad Age is working with Esri and the Patchwork Nation to examine demographic and economic changes in consumers by tracking households in 11 representative counties. Here is Liz's story.
December 02, 2011
In a recent guestpost GroupM Search CEO Chris Copeland declared 'the beginning of the end' of Foursquare with two anecdotes as back-up. We checked the numbers.
November 30, 2011
The industry continues to struggle with how to quantify the efficacy of social media marketing efforts. One place to begin should be through developing greater insight into the ways social media impacts how and why people buy what they buy.
November 22, 2011
Digital marketing strategists, Acquity Group, pulled together some timely data for us about the upcoming holiday shopping season. Nearly one in five retailers have developed some sort of apps to help mobile shoppers buy their goods. Mobile's impact continues to grow.
November 18, 2011
On her social-media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. She cherry-picked the most relevant for marketers.
November 09, 2011
Information-design expert Edward Tufte discusses the role of data in presentations, how media underestimates its audience, and how to create trust in the agency pitch process in this AdAgeStat Q&A.
November 04, 2011
Data from Beyond and Yipit shows some big challenges moving forward with Groupon Now (aka Groupon 2.0) which, despite a big marketing push, seems fundamentally likely to be a small part of the overall Groupon revenue picture.
November 03, 2011
New Mobile Mom study from BabyCenter shows moms feel stressed and rushed when shopping and thus make a lot of mobile and online purchases.
November 01, 2011
Each of the MIST counties is forecast to be among the top 15 in annual real growth in GDP between now and 2050, according to PwC, but they'll get there in very different fashions. Here's some data from Rosetta Marketing about mobile adoption in these four key markets.
October 31, 2011
A new study fielded by Digitas shows the importance of a strong social-media strategy for this cycle's presidential hopefuls.
October 27, 2011
Internet use is already essentially universal among the affluent, with 98% going online. The surprising finding from the 2011 Ipsos Mendelsohn Affluent survey is that in the past year alone, affluent internet use rose about 20%, to more than 30 hours in a typical week. But media use is not a zero-sum game.
October 25, 2011
Half of kids under 8 (and 40% of 2- to 4-year-olds) have access to a smartphone, iPad or some other mobile media device. As you might guess, there are some income disparities at play. With all the new technologies, however, TV is still king.
October 20, 2011
Adult tablet owners spend almost four and a half hours on the internet each day, compared with three hours for non-tablet owners in the same age 18-64 group.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
