Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
October 17, 2011
Draftfcb measured human emotion expressed through the written word by collecting consumer conversations conducted over Twitter, Facebook, Blackberry's BBM platform, blog posts, and chat rooms, among others. With this data in hand, Draftfcb placed a framework of emotion over these conversations to evaluate which emotions are expressed, how frequently, and the strength of them.
October 12, 2011
Now, more than ever, an updated segmentation foundation can serve as a common customer language across marketing channels for more effective customer acquisition, development and retention.
September 30, 2011
As mobile becomes a key conduit through which people connect with each other and the world -- from managing calendars, finances and social networks to navigating online, on the road and on the path to purchase -- many are still treating it as ancillary to their marketing efforts.
September 26, 2011
New data from Google shows a dramatic spike in tablet use during the evening. While not entirely surprising, it supports the theory that people break out their iPads etc. while sitting on the couch after work -- often while watching TV.
September 16, 2011
A new study by Magid Generational Strategies breaks down who's using what media at what time of day. We worked with our friends at MBA Online to visualize it for you.
September 14, 2011
Affluents who describe themselves as members of the LGBT community have a distinctive profile, one that is particularly attractive to marketers and advertisers in a variety of categories.
September 07, 2011
GfK MRI finds only 5.5% of book buyers said they shopped at Borders but not Barnes & Noble. That represents 12.5 million book shoppers and an opportunity for the last chain standing. What will it need to do to take advantage?
September 01, 2011
The growing influx of data-driven insights is by necessity moving beyond researchers and planners to where it can be utilized for the greatest advantage. As a result, today's creative needs to bring left and right brain together.
August 29, 2011
One surprise from Census 2010 was the skewed distribution of household growth by age. Except for a small increase in millennial renters, virtually all of the 11 million unit household growth from 2000 to 2010 took place among baby boomer and older households. Here are three reasons why that matters.
August 25, 2011
With Thursday's release of what the Census calls the Summary File 1 for all states, we can get a more detailed picture of what happened to housing and households in the U.S. It's not a pretty picture.
August 23, 2011
Much is made of how many people have dropped out of the labor force. What has generally not been reported is that most of those leaving the workforce over the past five years were either teenagers or age 65 or older. Marketers need to focus on where the money is.
August 19, 2011
Publishers and pundits talk a lot about the importance of reader engagement to the future of news. Here's some exclusive Ad Age/Ipsos Observer data to show why they are wrong. And why they're dead on.
August 17, 2011
Here are two candidates for consumers who, if they work together, could become the figurative cavalry riding in at the last minute to rescue our economy.
August 09, 2011
A recent survey found that a whopping 35% of men consider entrepreneurs to be their role models. Surprisingly, only 24% looked to athletes and a meager 8% accepted the figures held up by the media -- actors and entertainers -- as those to emulate.
August 04, 2011
While we've come to accept that millennial moms are uber-digital, what we don't often talk about is how that's going to shape the generation coming up after the millennials -- the iGen.
August 02, 2011
More than a third of local newspaper subscribers does so partly out of habit. Thankfully, less than 10% renew purely out of habit. In our monthly Ad Age/Ipsos Observer American Consumer survey, we dug a little into what the remaining newspaper subscribers are looking for when they sign up for the year. Here's what we found.
August 01, 2011
Ipsos Mendelsohn digs into generational trends among the affluent's media consumption.
July 26, 2011
We talked to consumers about the summer movie season and a near majority said that they were more excited about this year's crop of blockbusters than they were last year. But that hasn't yet translated into sales.
July 22, 2011
The folks who compile the Nielsen/E-Poll N-Score broke out their usual survey into a generational showdown of top brands and athletes. There are interesting similarities and striking differences.
July 19, 2011
The number of ads delivered in HD has doubled from 10% to 20%, according to a new study from Extreme Reach. Of course, that means that 80% of ads are still delivered in standard definition. Clearly, there is still a lot of room for growth here.