July 18, 2011
Today's political climate is as polarized as ever, but there's one thing all the voters seem to have in common. By the looks of it, Jared should run for office.
July 15, 2011
On her social media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. She cherry-picked the most relevant for marketers to share with Ad Age.
July 13, 2011
One way to identify states with high economic prospects is to look at how many 25- to 34-year-olds each has numerically and in relation to a national average, and how fast that cohort is growing. When using this method, three states stand out.
July 11, 2011
Arc Worldwide looked at 36 shopper-marketing tools to see how technology-based tools stack up vs. traditional tools. Which did the best job of delivering the deal?
July 08, 2011
Consumer markets in Northeastern and Midwestern states are generally aging faster than those in the South and the West. Here's why that's a big deal.
July 07, 2011
We don't talk a lot about what having adult millennials living at home does to the spending habits of their boomer parents. Turns out, in some cases there are huge and odd impacts.
July 01, 2011
For the most part Americans are still chained to their desks at lunch, with less than 20% using their full lunch break and 9% not taking any time for lunch at all, but some 20% of us are inclined to order an alcoholic beverage at lunch, according to a new survey from Birra Moretti.
June 29, 2011
How do you begin to understand the shopping habits of a generation that has never had to make up its own mind about anything? You start with lots of surveys
June 27, 2011
Experian data shows that in the first half of 2010, an estimated 275,000 people just walked away from mortgages they could afford to keep paying because they had become such awful investments. How big of a deal is this for marketers?
June 24, 2011
We often focus on social media as a traffic or conversation driver, but it's easy to forget that it can be a cost-saver as well.
June 22, 2011
Here's an industry-by-industry look at spending by the leading U.S. brands. The ranking by Marketing Degree is based on Ad Age DataCenter analysis of data from Kantar Media as part of Ad Age's 100 Leading National Advertisers report.
June 20, 2011
A new survey shows 31% of moms pro-actively seek out brands they like on Facebook and another 11% like a brand after seeing their friends liked it.
June 19, 2011
Ad Age asked social-media tracker Infegy to examine the sentiment of online conversations around the top 200 megabrands as ranked by 2010 expenditures in measured media.
June 17, 2011
Fifty-seven percent of affluent consumers learned of Osama Bin Laden's death from TV. Strikingly, 43% did not. These individuals reflect the tremendous diversity and fragmentation of today's media landscape.
June 15, 2011
The market for household-related goods and services is significantly different in a place like Chicago, where only 14% are married with children, vs. 26% in the suburban areas. They shouldn't be treated as one market.
June 08, 2011
Ad Age asked 1,001 consumers about iPads and other tablets. Nearly half of those surveyed either already own or want to buy a tablet device in the next 12 months.
June 08, 2011
The iconic American household type, staring the married couple and its children, was the only household type to decline over the past decade. The losses of this economic power-household hit some regions harder than others. Why does this matter?
June 02, 2011
The iconic American household -- married couples with children -- is now just one in five U.S. households, an all-time low.
June 01, 2011
This is part two of the AdAgeStat Q&A with Census Director Robert Groves. This section will get a little geekier, but when talking to the head of the Census, how else would you expect an AdAgeStat Q&A to roll?
May 31, 2011
The 2011 Discretionary Spend Report from Experian Simmons finds 34.5% of households have less than $7,000 to spend on non-essential goods. Just over half have less than $10,000 to spend on entertainment, education, personal care, clothing, furniture and more.