Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
May 31, 2011
AdAgeStat had the opportunity to chat via phone with the director of the U.S. Census Bureau, Robert Groves. He offered plenty of insight for marketers and explained why we need to lobby Congress now for better data.
May 24, 2011
Shopping is no longer a chore. It's a scavenger hunt where the win is defined as consumers finding deals that feel specially tailored for them or when they feel they've somehow out smarted their fellow shopper.
May 24, 2011
New research from the IPG Media Lab and YuMe shows the real threat to a viewer's attention is the smartphone and other increasingly ubiquitous distraction media.
May 22, 2011
The wake of the global economic recession has shown a spotlight on the yawning divide between the richest Americans and everyone else. But just who today is truly affluent? And which group is on the path to the rich life?
May 23, 2011
As people of means acquire more technological devices to simplify their lives, their lives have actually become more complicated.
May 18, 2011
Marilyn Monroe might have paid lip service to being a fan of marriage in "The Seven Year Itch," but new data from the Census Bureau shows that the titular and titillating concept is no myth. For first marriages that ended in divorce, the median time before the couples separated was, you guessed it, seven years.
May 16, 2011
In this week's Ad Age, we collected a lot of social media demographics based on actual user profiles, not just web traffic. But knowing how you love to pass around your #infographics we thought we'd pull it all into one handy file for you with an embed code. And also knowing how you like deep-dive data, here's a more detailed table of the age breakdowns of Facebook, MySpace and LinkedIn.
May 12, 2011
Pharmaceutical companies and their parent industry of chemical manufacturing claimed the biggest tax deductions for advertising in 2008, but mining and utilities got much more bang for their buck. Ad Age looked at recently released IRS data on corporate filings and found the industries taking the biggest deductions and those spending the smallest portion of their profits on ad-related expenses.
May 12, 2011
Americans spent a cumulative 100,000 years on Facebook in March. That's a number so big even we can't get our heads around it.
May 11, 2011
Census Bureau's Population Survey finds percent of employed women having children dipped slightly between 2008 and 2010; nearly half of never-married women have a child by age 45.
May 10, 2011
As many as 7.5 million Facebook users in the U.S. are under age 13 -- a violation of Facebook's user policies -- according to a new study by Consumer Reports.
May 04, 2011
The millennials sure are a hopeful generation. It's too bad none of their elders agree with their rosy assessment of their future. The majority of Americans now think that Gen-Y and those younger than them are fundamentally hosed.
May 02, 2011
Twitter reported more than 5,000 tweets per second at the beginning and end of President Obama's surprise speech last night announcing the death of Osama bin Laden. How does that measure up to other major events?
April 27, 2011
The entire digital marketing world is quickly converging on mobile -- and for good reason. That's because the mobile phone is quickly becoming Americans' favorite shopping partner.
April 26, 2011
How big is big? Here's a look at the share of the revenue generated by the world's 50 largest agency companies.
April 22, 2011
This quarter, the number of media buying firms that anticipate hiring is up from 25% to 43%, which if nothing else indicates increased optimism for the industry in 2011.
April 21, 2011
Who's using daily deal sites? Bargain hunters of all income levels. A new survey from Lightspeed Research showed that people with household incomes greater than $50,000 are actually more likely to use sites like Groupon and LivingSocial than those earning less than that.
April 19, 2011
In this new monthly column, Bob Shullman, president of Ipsos Mendelsohn, reports that fewer affluents expect economic recovery in 2011, with more expecting a recovery, not in 2012, but 2013.
April 15, 2011
Advertising is a growth industry in nearly every state, according to predictions from the Advertising Coalition, a super-group of representatives from media trade associations.
April 14, 2011
Segmentation due to the new economic reality presents a special challenge to consumer packaged goods brands that were built on the concept of mass marketing. SAI Marketing tracks four different consumer types and their reactions to economic stress.