Amid Fervid Competition They're Innovating Low-Cost, Crowd Pleasing Models for Social
We Can't Maximize the Web's Potential Until Viewable Impressions Are Measurable Across Platforms
Efforts to charge only for ads that are actually seen won't progress without building a shared language, Google's Neal Mohan writes.
Digital Expertise Isn't Enough Anymore -- You Must Be Customer-Obsessed
We've Got to Deliver Services When and How Consumers Want It -- On Their Terms
Guidelines Need to Be Clarified: Who Needs to Disclose What to Whom
This is About Much More Than Kinect-Style Gesture Recognition
Apple is now uniquely positioned to fill your world with sensors, Forrester analyst James McQuivey argues.
Consumers Are Starting to Drown in Repetitive, Boring Branded Content
Sony Win in the Near Term
Sony's PS4 may outsell Microsoft's Xbox One in the near term, James McQuivey argues, but the win may not be worth it. Remember Blu-ray?
Upfront Deals Made Months in Advance Need to Yield to Real-Time Adjusting
Snapchat's Model Gets Viewers to Focus and Act Fast -- Before the Content Vanishes Forever
Snapchat Users Value Privacy, While Marketers Value Publicity
A Number of Tools and Analytic Reports Help to Track Search-Engine Optimization
Already Showing Promise as the Actual Mechanism of Payment
Via Mobile, Winners Will Give Consumers Info They Need, When They Need It
With Promoted Posts on Twitter, Instagram and Pinterest, the Crop Makes All the Difference
Metrics, Fraud and Piracy Remain Concerns in the Marketplace
Five Lessons in User Experience That Brands Can Benefit From
A Google Glass Strategy Would Have Worked a Lot Better
A Different Kind of Scarcity Than We're Used to From TV, Scarcity Nonetheless
Is digital ad inventory scarce enough to justify negotiations ahead of time? Actually, sometimes yes, argues Mediaocean CEO Bill Wise.