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Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
YouTube doesn't care where it comes from, it just wants more of it.
Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?
Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.
Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.
The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.
To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.
An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?
There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.
Brand marketers don't believe that ad-tech companies view brands as true partners.
It's time for the industry's conversation to get beyond what ad tech is to the real benefits that enterprise technology can bring to a marketer's strategy.
Marketers' playbook for March Madness should call for sustained storytelling over a period of weeks and across platforms.
As branded content surges, should companies make their own content, or buy it from somebody else?
Let's take a break from the action to talk about what non-sponsors need to know when trying to capitalize on a sporting event.
As occurred with social media around 2008, brands know they need to engage with 3D printing, but aren't sure how or why.
QR codes are history. Invisible ink and augmented-reality apps are replacing them, with vast potential for marketing.
The lack of go-to-market savvy among tech startups is stunning. Could a bust be just around the corner?
Big Data is more than web tracking and social media.Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.
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