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Paul Dunay

Social Data, Used Well, Can Add Years to a CMO's Tenure

With Constant Real-Time Feedback, Campaigns Can Be Tweaked Midstream to Ensure Success

With a real-time data flow, proper technology and the right team, marketers can adjust campaigns midstream.

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Author

David Teicher

How Facebook Can Take Photos Beyond Its New 'Camera' and Instagram

Six Startups That Can Take Facebook Beyond Instagram Filters

Facebook's instinct to address its mobile issue with images is a good one: it was the first to popularize tagging, which made photo sharing the predominant behavior that it is today.

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Author

Shaina Boone

EU Cookie Law Could Be the Death of Digital

Both Consumer Experiences and Marketing Effectiveness Will Take a Hit

The law, as it stands, does not consider its impact on the industry. Forcing these requirements on marketers lead to huge erosion in the quality of web experiences for consumers -- the very constituents it hopes to protect.

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Author

Marcus Fischer

The Summer Road Trip Went Digital. What's Your Strategy?

Memorial Day Kicks Off the Season of the Truly Mobile Consumer

Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?

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Author

Victor Wong

Want to Raise Online Display CPMs? Pull In Small Advertisers

These Companies Need to Be Bidding for Space on Ad Exchanges

As Internet ad spending rises, the value of ad inventory is dropping, crushing digital media companies. The solution: more small advertisers.

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Author

David Berkowitz

How Brands Should Evaluate Startups

Surprise: Cost is the Last Thing You Should Be Thinking About

Marketers are overwhelmed, but focusing on these criteria will help you see the forest for the trees when evaluating startups and new technologies.

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Author

B.L. Ochman

Doing It Wrong: 11 Boring Things GM Posted on Facebook

Why Is GM Failing On Facebook? It's Obvious From the Content

GM's Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage.

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Author

Dave Williams

GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem

Facebook's Value Isn't Clicks, It's Using Online Behavior to Influence Offline Actions

Rather than focus on selling cars on Facebook, the brand should have looked at how to connect with its best advocates to influence purchase behavior across the social graph.

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Author

Clara Shih

How Walmart Is Localizing Its Stores With Facebook

A Local-Social Strategy to Make Big-Box Stores More Relevant to Their Communities

A social-local strategy lets retailers capitalize on consumer use of new media, at the store level.

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Author

Michael Scissons

Why Facebook Isn't Screwed When It Comes to Auto Marketing

A Guide For Those Who Sell Cars or Buy Facebook Stock

The real questions we should be asking ourselves, before we blame Facebook for GM's marketing effectiveness, are were they doing it right and were they measuring it right?

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