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Author

Chris Copeland

What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

Facebook and Microsoft May Make Big Moves of Their Own

Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.

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Author

Darren Herman

Get Ready for Innovations in a Cookie-Less World

We Need a Cookie-Like Approach for Content Marketing and Native Advertising

If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.

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Author

Antony Young

Forget the Year of Mobile -- It's Actually the Year of Video

Video Viewing Is Growing, Are We Adapting to Its Potential for Advertising?

Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.

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Tony Quin

What Do We Say When 'Digital' Has Lost All Meaning?

Every Agency Must Be Digital to Survive, but How to Distinguish a Truly Fresh Approach?

Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.

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Jonathan Nelson

No Need to Dream of Interactive TV -- It's Already Here

It's on Smartphones, Tablets and Laptops, but Measurement and Content Lag Behind

It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.

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Brad Adgate

Broadcast TV Is Having a Rough Time, but Don't Count It Out

The Ad-Supported TV Model Survived Cable and DVRs, and It Will Adapt to Digital, Too

Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.

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Author

James McQuivey

YouTube Wants You To Pay So It Can Have More Of Everything

Pay Channels Are a Small Start to Something Big

YouTube doesn't care where it comes from, it just wants more of it.

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Kirsten Atkinson

Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars

Who Will Come Out on Top in the Negotiations?

Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?

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Author

Frank Sinton

How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?

One Issue Is Whether Vine Stays a Platform or Runs Videos That Are Ads Themselves

Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.

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Author

B.L. Ochman

Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too

Brands Claim No Prior Knowledge of Offensive Ads, but How Could That Be?

Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.

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Author

David Berkowitz

Wearable Technology Lets Us Track Consumers' Activity as Never Before

Google Glass, FuelBand and iPhone Are Leading the Way to a New Frontier

The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.

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Author

J.P. Colaco

The Key to Engaging Today's Video Audiences: Respect Their Time

Effective Ads Will Give Consumers What They Want, When They Want It, and No More

To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.

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Author

Kevin Ryan

What Can the Average Marketer Learn From Google Creative Lab?

Distance From the Daily Grind Helps Tell Better Stories

An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?

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Author

Brian Heidelberger

Creating a Viral Video on the Cheap and Dirty? Not So Fast!

Creating a Viral Video on the Cheap and Dirty? Not So Fast!

There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.

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Author

John Battelle

Publishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust

The Major Players in Digital Advertising Need to Unite Around a Shared Interest -- The Consumer

Brand marketers don't believe that ad-tech companies view brands as true partners.

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Author

Bill Demas

Welcome to the Post-Ad-Tech Era

Time to End the Bickering Over Metrics and Let Tech Shape Marketing's Future

It's time for the industry's conversation to get beyond what ad tech is to the real benefits that enterprise technology can bring to a marketer's strategy.

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Author

Seraj Bharwani

Making March Madness a Score for Your Brand

It's Not the Share of Game Time That Counts, but Consumers' Attention Online

Marketers' playbook for March Madness should call for sustained storytelling over a period of weeks and across platforms.

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Author

Shane Snow

Branded Content: Is It Better to Own or Sponsor?

What You Gain in Ease, You Could Lose in Control

As branded content surges, should companies make their own content, or buy it from somebody else?

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Author

Brian Heidelberger

Can My Brand Ambush March Madness?

Answer: You're Taking a Risk

Let's take a break from the action to talk about what non-sponsors need to know when trying to capitalize on a sporting event.

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Author

Carine Carmy

The Next Leap in Social: 3D Printing

Increasingly, Consumers and Brands Will Co-Produce Custom Items

As occurred with social media around 2008, brands know they need to engage with 3D printing, but aren't sure how or why.

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