DigitalNext

As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

Pinterest Isn't About Social, It's About the Visual Web and Search

There was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday. 

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Hiring in Digital? Look for an Expert in, Yes, Traditional Media

Those Who've Learned from Experience Offer a Great Grasp of Demographics, Markets and Consumers

The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.

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How to Avoid Patent Trolls

Preparing for Growing Problem of Patent Challenges

What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.

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Smart TV Is Just Around the Living Room Corner

Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.

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What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

Facebook and Microsoft May Make Big Moves of Their Own

Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.

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Get Ready for Innovations in a Cookie-Less World

We Need a Cookie-Like Approach for Content Marketing and Native Advertising

If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.

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Forget the Year of Mobile -- It's Actually the Year of Video

Video Viewing Is Growing, Are We Adapting to Its Potential for Advertising?

Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.

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What Do We Say When 'Digital' Has Lost All Meaning?

Every Agency Must Be Digital to Survive, but How to Distinguish a Truly Fresh Approach?

Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.

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No Need to Dream of Interactive TV -- It's Already Here

It's on Smartphones, Tablets and Laptops, but Measurement and Content Lag Behind

It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.

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Broadcast TV Is Having a Rough Time, but Don't Count It Out

The Ad-Supported TV Model Survived Cable and DVRs, and It Will Adapt to Digital, Too

Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.

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YouTube Wants You To Pay So It Can Have More Of Everything

Pay Channels Are a Small Start to Something Big

YouTube doesn't care where it comes from, it just wants more of it.

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Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars

Who Will Come Out on Top in the Negotiations?

Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?

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How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?

One Issue Is Whether Vine Stays a Platform or Runs Videos That Are Ads Themselves

Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.

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Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too

Brands Claim No Prior Knowledge of Offensive Ads, but How Could That Be?

Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.

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Wearable Technology Lets Us Track Consumers' Activity as Never Before

Google Glass, FuelBand and iPhone Are Leading the Way to a New Frontier

The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.

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The Key to Engaging Today's Video Audiences: Respect Their Time

Effective Ads Will Give Consumers What They Want, When They Want It, and No More

To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.

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What Can the Average Marketer Learn From Google Creative Lab?

Distance From the Daily Grind Helps Tell Better Stories

An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?

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Creating a Viral Video on the Cheap and Dirty? Not So Fast!

Creating a Viral Video on the Cheap and Dirty? Not So Fast!

There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.

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Publishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust

The Major Players in Digital Advertising Need to Unite Around a Shared Interest -- The Consumer

Brand marketers don't believe that ad-tech companies view brands as true partners.

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Welcome to the Post-Ad-Tech Era

Time to End the Bickering Over Metrics and Let Tech Shape Marketing's Future

It's time for the industry's conversation to get beyond what ad tech is to the real benefits that enterprise technology can bring to a marketer's strategy.

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