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Author

Scott Ludwig

Patriots Lead Chatter, But Giants Have More True Fans In Social Media

Measuring Conversation on Social Sites, We See Which NFL Teams Generate the Most Buzz and Have the Most Die-Hard Followers

Which ones have the truest fans of all? With social media we can begin to answer that question.

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Author

Mark Trefgarne

Time For Video to Step Out From TV's Shadow

Stop Selling Video As A TV Alternative.

We need to stop thinking of video as TV's smaller, harder brother, and start emphasizing its power to deliver brand advertising in ways marketers have never before thought possible.

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Author

Scott Ferber

Can Tech Get the Budget It Deserves in a Field Where Creative Still Rules?

In the Digital World, Math Must Be as Compelling to an Advertiser as a Great Ad

Ad tech data lets us to target consumers in ways that can send metrics soaring. Yes it's math, but it merits a place at the planning table right alongside creative.

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Author

Dave Williams

How Facebook's 'Frictionless Sharing' Can Create Better Ads On Facebook

Advertisers Will Better Understand Facebook Users As They Share What's Really Important To Them

Frictionless sharing is getting a lot attention from users, and it's changing how brands approach advertising on Facebook.

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Author

Clara Shih

Google+ Prepares to Revolutionize the Local Landscape

How Google+ Places Could Change Everything

If Google merged its huge vault of business information into Google+ pages tied to its Maps, Places and other services, it could become a local marketing giant.

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Author

Matthew Yeomans

Why Marketers Are Learning to Embrace Sustainability Through Social Media

How Leaders Like GE, PepsiCo, Ford and Allianz Are Making Their Core Business More Sustainable

Here are some of the ways the smartest companies are using social media, not just to communicate their sustainability stance, but also to involve the public in building a better world.

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Author

Josh Bernoff

Turns Out Consumers Really Do Care About the Data You're Collecting

Older Consumers, Especially, May Not Buy Because of Privacy Concerns

Nearly half of consumers say they have not completed an online transaction because of something they read in a privacy policy.

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Author

Judy Shapiro

What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign

Plenty Of Internet Companies Will Feel the Impact of ICANN, But Marketers Haven't Engaged Them

Older tactics are quickly giving way to a new order -- applicable whether you're promoting a brand or advocating for a cause.

Full Article 10 Comments
Author

Peter Daboll

Why Internet Companies Are Such Terrible Super Bowl Advertisers

Memo to Internet Companies: It's Not Enough to Hire a Celebrity and Say, 'I'm Here!'

The reality is that the bar is higher for many of these Internet brands, and creating an ad that conveys information and creates desire can't be done by simply hiring a d-list celebrity.

Full Article 12 Comments
Author

Zain Raj

How Yahoo Can Become a Brand Ritual Once Again

The New CEO Must Lead the Brand to Use Data to Find a Unique Version of Simplicity

Scott Thompson has the chance to make Yahoo! a ritual for consumers once again, if he uses data from the most loyal users to tailor and simplify the product.

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