From Corporate Social Responsibility to Charity: Doing Well By Doing Good. Let Us Know About Your Good Deeds and Cause-Based Efforts. Also: Find out more about the GoodWorks Effie.
Five myths, and five tips, from attorney Brian Heidelberger.
Japan's 'Line' is the world’s fastest-growing social network, having reached 50 million followers in just 399 days.
Too many brands are treating the mobile marketplace as a unified whole, instead of adapting creative to each device.
What's content without story?
Talk about ads' visibility on the screen tends to make everyone nervous -- with reason. Four myths need to be demolished first.
Half of you might share this without reading it all the way through. That's the reality of the internet.
A focus on tech over storytelling is keeping brands from generating water-cooler moments with digital advertising.
Here are three things mobile marketers can learn from watching 5-year olds.
If mobile ads want to be on my smartphone, they'd better honestly care about me and make my life easier,
Foursquare is too much useless noise. It must flip its value exchange so users get immediate value, and brands will hop on board.
All-or-nothing proclamations and actions on third-party cookies are creating conflict and putting the digital-ad industry at risk.
RTB has uses but most sites would be out of their minds to replace their sales forces with programmatic sales. Here's an example.
Publishers are challenging long-held, idealistic lines between ads and edit, but that's a good thing, according to Antony Young.
There was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday.
The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.
If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
Big Data is more than web tracking and social media.Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
"Beach" gives way to a non-descript beauty salon in Wieden & Kennedy New York's latest work for Southern Comfort.
More from Ad Age:
Copyright © 1994-2014