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November 14, 2012
Social-media initiatives by Fortune 500 insurance organizations are models of forward-thinking for CMOs.
November 13, 2012
It pays to know your Facebook archetypes and what makes them 'like,' or make trouble, for your brand.
November 12, 2012
Let's face it, there isn't much happening in 2013. Absence of a shared agenda means brands will have to create and carry on the conversation.
November 09, 2012
A reduced degree of separation between people, 24/7 dialog between people and brands, and the rise of 'techlebrities.'
November 09, 2012
Physical stores still account for 93% of total sales, and circular ads have historically been retail's biggest tool for bringing consumers into stores. But Facebook could replace them.
November 08, 2012
The California AG fines apps developers over their privacy policies. How to keep your loyalty program legal. Celebrity sites improperly collect children's data. Negotiating a digital agency agreement. Your Ad Age video law lesson.
November 07, 2012
The premium-content model for journalistic content is contracting quickly and needs to be redefined to serve digital needs of readers and advertisers.
November 06, 2012
Facebook's Global Pages solves some issues for global brands, with local pages in each country, but global content requires special tools.
November 05, 2012
Facebook demands that media and brand teams work in tandem, to increase user engagement rather than just encourage clicks.
November 05, 2012
It's time to put the human equation back into media. After all, impressions don't buy -- real people do.
October 31, 2012
Online video advertising should be ushering in a new golden era for our industry. Except its not.
October 26, 2012
While e-wallets are a neat idea tsolution, Passbook addresses a real problem that has existed since the dawn of modern retailing: coupons just don't work very well.
October 25, 2012
The truth is there is no ad technology platform that is truly 100% self-service.
October 24, 2012
If history is a guide, the real winners embracing scale and engagement are about to emerge in online advertising.
October 23, 2012
As hard as it may be to believe, I expect total video consumption will grow 30-40% over the next seven to eight years.
October 22, 2012
Anti-tracking legislation will make online advertising more relevant and innovative and help launch a prosperous era of digital marketing.
October 18, 2012
Viewability is a step in the right direction, but it's not the silver-bullet metric for digital that some hope it to be.
October 17, 2012
The big winners will be the biggest American internet companies with their huge databases like Microsoft, Google, Amazon, Facebook, eBay, and Yahoo.
October 15, 2012
More and more brands are using social as a megaphone to bolster broadcast campaigns, driving earned media that lowers their cost per impression.
October 12, 2012
Chase's contest has become a model of what -- and what not -- to do in a corporate philanthropy campaign.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
