October 18, 2012
Viewability is a step in the right direction, but it's not the silver-bullet metric for digital that some hope it to be.
October 17, 2012
The big winners will be the biggest American internet companies with their huge databases like Microsoft, Google, Amazon, Facebook, eBay, and Yahoo.
October 15, 2012
More and more brands are using social as a megaphone to bolster broadcast campaigns, driving earned media that lowers their cost per impression.
October 12, 2012
Chase's contest has become a model of what -- and what not -- to do in a corporate philanthropy campaign.
October 11, 2012
The recent launch of iOS6 and Passbook is wrought with opportunity for relationships built on new cultures of currency.
October 10, 2012
If your startup aspires to be ad-supported, remember your audience: it's the consumer.
October 09, 2012
In the maturing world of Facebook, marketers need to shift their thinking, dollars and processes.
October 09, 2012
Amazon can deliver targeted ads that will trump the social trending analysis that Facebook and other social networks can create.
October 05, 2012
Facebook is more than chairs, it's more than basketball games, it's more than laughs and stories.
October 05, 2012
Publishers are being victimized, and it's time to put an end to nefarious, fake traffic.
October 04, 2012
Identify startups that are working on big and particularly difficult problems for your organization that you can't or won't solve.
October 04, 2012
Consumers don't love political ads, but a survey shows that for many, online versions fall between a necessary evil and a useful resource.
October 03, 2012
So what's in the mind's eye of that elusive smart TV consumer? This is what 10 years of loitering at Costco has taught me.
October 02, 2012
Marketers definitely need a mobile-optimized or mobile-specific website. But do you really need to build a mobile app?
October 01, 2012
Bruce Springsteen knows a brand must embrace change, while reinforcing values and emotional bonds that tie it to its customers.
September 27, 2012
A request for viewable metrics is going to end up in an RFP on your desk very soon. Here's how to get ready.
September 26, 2012
One consumer brand has a strong grasp of attachment marketing today: Nike.
September 21, 2012
Auto makers need to adapt their organizations to step up use of social media to improve messaging, engagement and service.
September 19, 2012
Mobile startups: big brands take privacy very seriously and you must too if you want to grow your business with them.
September 18, 2012
A survey shows that only 23% of consumers have brand relationships -- and they are already fans of the brand in question. The rest aren't interested in a relationship, regardless of whether they like a brand or not.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
