November 14, 2008
Google Maps is advertising its transit directions feature in the New York City subway system. Only problem is that it got those directions wrong.
November 13, 2008
Kimbo Slice may not be the baddest mixed martial arts fighter anymore, but he's still the king of YouTube, right? Well, maybe not. A series of 11 stealth marketing videos for Nike featuring Slice and NFL star Ladainian Tomlinson, "Train Like LT with Kimbo Slice," haven't quite made the viral splash that Kobe Bryant or Ronaldinho did.
November 13, 2008
I am seeing a new "hack" on Facebook photos more and more frequently -- and I think it will soon be repurposed as an interesting marketing tool. Namely, people have begun to upload a photo of something they wish to promote (perhaps a candidate or event) and then "tag" the photo with the names of as many influential friends as they can.
November 10, 2008
YouTube would like to be a player in long-form video, because viewers seem to like watching TV and film online and because advertisers consider those viewers valuable. Witness the NBC Universal-News Corp. joint venture, Hulu, which has amassed a significant audience for TV on the web but, more importantly, significant ad dollars. But if YouTube's recent deals with CBS, Lionsgate and now MGM are any indication, Hulu has nothing to worry about.
November 10, 2008
The No. 1 question I'm asked when I speak at corporate seminars and mention that I recently wrote my 7,000th Twitter entry is "How in the world do you have the time for social media?" The answer: I don't. I make time. Here's the secret.
November 10, 2008
Dell and Comcast have used social media to build relationships. But I have been skeptical of Twitter as a platform for customer service. Until now.
November 06, 2008
The genius of Barack Obama's approach to social media throughout the 2008 presidential campaign was that it was never actually about him (to paraphrase from his election night speech). The goal was not to find an audience to whom advertising could be delivered but to build a movement. Now that he's been elected, Obama has the potential to extend the social media foundation he built as a candidate and transform it into something even more powerful.
November 04, 2008
The WSJ this morning has suggested that Google and Yahoo have proposed a modification to their proposed deal which leaves it open to further review after two years and limits the total share of Yahoo search revenue which passes through Google to 25%. This is good news for advertisers relative to the previous position taken by the parties. Three issues remain.
November 04, 2008
People have been talking about micro-targeting online for a very, very long time. It is the foundation of much of Web 2.0 search and social-ad-driven models. But what about nano-targeting? Yesterday, using Facebook, I created a series of nano-targeted advertisements targeted at specific individuals.
November 03, 2008
I was meeting with a new client the other day and talking about watersheds in digital and it got me thinking about big unsung moments in the web.
October 31, 2008
I've always enjoyed Meijer's advertising campaigns and the marketer's quirky approach typically leaves me with a few chuckles. But paint me surprised when I was shown its new guerrilla marketing campaign for the Halloween season, powered by the mobile marketing company Smart Reply. It's pretty well integrated.
October 28, 2008
Wal-Mart is teaming up with T-Mobile to sell the G1, the first phone equipped with Google's Android mobile operating system, for $148.88 -- $31.11 off the price I paid to get mine shipped to me the day it launched.
October 27, 2008
Creating a website accessible to those with disabilities isn't just ethical -- it's good business sense.
October 24, 2008
Google's home page is the most valuable real estate on the web -- if Google would sell it. But while it won't sully the coveted search page with advertising, the company will use it to launch its own products, like the new Google-branded G1 phone, from T-Mobile.
October 23, 2008
AT&T was a marketing success reborn, thanks to its iPhone-fueled transformation. But was it worth the $900 million price tag to carry the model?
October 22, 2008
Yesterday Glam punked TechCrunch. Today it's going after Madison Avenue.
October 20, 2008
Say what you will about Glam -- that it raised too much money ($115 million); that ad network pricing is in free fall; that the world doesn't need another network or content aggregator. When it comes to launching a website, you've got to hand it to CEO Samir Arora and crew: they know a few tricks.
October 20, 2008
The agency has changed its name to just Razorfish, which, of course, was a stand-alone web design shop before Avenue A bought it.
October 20, 2008
Not only is there a desire from individuals within large corporations, brands and businesses to leverage social media in some capacity, but increasingly there's an interest in going beyond "viral."
October 17, 2008
As a digital-shop owner myself, I am sick and tired of other digital-shop owners/representatives bleating on about industry trinkets and, ironically, the lack of agency ego stroking. A true agency/specialty partnership isn't a competition over awards but rather a chance to elevate the quality of work beyond what either agency could accomplish alone.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
