October 16, 2008
One thing can be said about YouTube co-founder and CEO Chad Hurley: he's not shy about locating his company's place in communications history.
October 15, 2008
Ironic as it may seem, the market is simply a reflection of all of us and our collective health. Sometimes that reflection is distorted, but for the most part it's accurate. Therefore, if we relax and focus, this too shall pass.
October 13, 2008
As an individual, my blog is one of the most effective manifestations of "marketing" I could have produced for myself. But imagine if I started it the same way many large organizations launch conventional marketing initiatives. What would that have looked like?
October 13, 2008
The gaming blogosphere is abuzz about images of an in-game advertising billboard that appears to have been paid for by the Obama campaign.
October 10, 2008
Are you a regular user of Twitter? Pandora? Skype? Have you thought about the possibility these companies might not be around in a year?
October 09, 2008
Something that's on my mind lately is the power of the experience. We have many experiences every ,day but the memorable ones are usually those that we share with other people. For me, this has included going to Dave Matthews Band concerts, skiing and spending time with loved ones.
October 07, 2008
Google's introducing an app for Gmail that lets you set times to double-check you really want to send that e-mail.
October 07, 2008
Burger King has just rolled out a campaign in the theme of "the" campaign: the presidential election.
October 07, 2008
Why is it that so many bleeding-edge, ultra-cool websites -- products in and of themselves -- are designed to be invisible to search engines and ultimately potential customers?
October 07, 2008
You have an "About Us" page on your website, right? And you always put one on client sites you build, right? I've always done that too. But no more. Let's ban "About Us" pages!
October 06, 2008
Chris Anderson, author of "The Long Tail," is working on his new book in which he explores the notion of "free." Rather than hole himself up in a cabin somewhere while writing, he uses his blog to test out content, source external perspectives and even ask for a little help.
October 06, 2008
I've become much more cognizant of marketing promotions lately and I've found myself more than once asking, "That's an interesting tactic, but where's the strategy?"
October 03, 2008
I like Chrome because it's simple, fast and AdAge.com looks great in it. But today when I went to re-watch part of last night's VP debate to catch Joe Biden's reference to the "Bosniaks" (a real term for Bosnian Muslims, it turns out!), I couldn't get past the two-second mark in the video. It played two seconds and froze. What gives?
October 02, 2008
According to Visible Measures, which charts online video viewing trends and has measured the videos associated with Microsoft's $300 million ad campaign, the Seinfeld/Gates ads are squashing the "I'm a PC" ads by a margin of 4.3 million viral video views. Both ads had about equal video placements (about 75 each).
October 02, 2008
We've been hearing from Google CEO Eric Schmidt for a while now about some forthcoming revolutionary plan to wring more cash out of YouTube. And while no doubt there is some sophisticated thinking going on at the Googleplex, recent initiatives -- like bigger ads on YouTube's homepage -- aren't exactly rocket science.
September 30, 2008
A House inquiry forced Silicon Valley-based NebuAd to shelve its plans to help ISPs track their users and serve targeted advertising. But that's not going to stop U.K.-based Phorm, which has similar ambitions, from attempting a launch in the U.S.
September 30, 2008
To balance my recent post on 10 Reasons Your Company Shouldn't Blog, here are some reasons companies should blog.
September 29, 2008
Once upon a time -- say, 2002 -- digital spending was a negligible proportion of total marketing budgets and we lived in a world where few marketers would dare go "beyond the banner." Fast forward to 2008 and in some cases we have the opposite problem. Digital spending is still too low, but in the spirit of wanting to appear current some marketers have rushed to embrace any and every new digital tactic on the horizon.
September 25, 2008
For anyone else who's been contemplating whether or not to go the G1 or iPhone route, Popular Mechanics has a good list.
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