DigitalNext: A Blog on Emerging Media and Technology

YouTube Shows Love For 'Cavalcade'

YouTube Shows Love For 'Cavalcade'

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Predicting the Next Web Failures

Predicting the Next Web Failures

Are you a regular user of Twitter? Pandora? Skype? Have you thought about the possibility these companies might not be around in a year?

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Watch For the Convergence of Video and Community

Watch For the Convergence of Video and Community

Something that's on my mind lately is the power of the experience. We have many experiences every ,day but the memorable ones are usually those that we share with other people. For me, this has included going to Dave Matthews Band concerts, skiing and spending time with loved ones.

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Beer Googles for E-mail

Google's introducing an app for Gmail that lets you set times to double-check you really want to send that e-mail.

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Is Technology the Catalyst for Mixing Politics and Brands?

Burger King has just rolled out a campaign in the theme of "the" campaign: the presidential election.

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Is Your Snazzy New Site Cloaked in Invisibility?

Is Your Snazzy New Site Cloaked in Invisibility?

Why is it that so many bleeding-edge, ultra-cool websites -- products in and of themselves -- are designed to be invisible to search engines and ultimately potential customers?

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Calling for a Ban on 'About Us' Pages

Calling for a Ban on 'About Us' Pages

You have an "About Us" page on your website, right? And you always put one on client sites you build, right? I've always done that too. But no more. Let's ban "About Us" pages!

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Marketers, Interested in Some Karma?

Marketers, Interested in Some Karma?

Chris Anderson, author of "The Long Tail," is working on his new book in which he explores the notion of "free." Rather than hole himself up in a cabin somewhere while writing, he uses his blog to test out content, source external perspectives and even ask for a little help.

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Taking Inspiration From Politics for Promotions

Taking Inspiration From Politics for Promotions

I've become much more cognizant of marketing promotions lately and I've found myself more than once asking, "That's an interesting tactic, but where's the strategy?"

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Why Is YouTube Not Working in Chrome?

I like Chrome because it's simple, fast and AdAge.com looks great in it. But today when I went to re-watch part of last night's VP debate to catch Joe Biden's reference to the "Bosniaks" (a real term for Bosnian Muslims, it turns out!), I couldn't get past the two-second mark in the video. It played two seconds and froze. What gives?

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Why Microsoft's Gates/Seinfeld Went Viral and 'I'm a PC' Ads Didn't

Why Microsoft's Gates/Seinfeld Went Viral and 'I'm a PC' Ads Didn't

According to Visible Measures, which charts online video viewing trends and has measured the videos associated with Microsoft's $300 million ad campaign, the Seinfeld/Gates ads are squashing the "I'm a PC" ads by a margin of 4.3 million viral video views. Both ads had about equal video placements (about 75 each).

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YouTube Grasps for New Ad Model and Finds ... Post-Roll

We've been hearing from Google CEO Eric Schmidt for a while now about some forthcoming revolutionary plan to wring more cash out of YouTube. And while no doubt there is some sophisticated thinking going on at the Googleplex, recent initiatives -- like bigger ads on YouTube's homepage -- aren't exactly rocket science.

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U.K. Web Tracking Firm Phorm: We'll Come to the U.S., Eventually

A House inquiry forced Silicon Valley-based NebuAd to shelve its plans to help ISPs track their users and serve targeted advertising. But that's not going to stop U.K.-based Phorm, which has similar ambitions, from attempting a launch in the U.S.

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Nine Great Reasons to Blog

Nine Great Reasons to Blog

To balance my recent post on 10 Reasons Your Company Shouldn't Blog, here are some reasons companies should blog.

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The Five Biggest Digital Marketing Cliches

The Five Biggest Digital Marketing Cliches

Once upon a time -- say, 2002 -- digital spending was a negligible proportion of total marketing budgets and we lived in a world where few marketers would dare go "beyond the banner." Fast forward to 2008 and in some cases we have the opposite problem. Digital spending is still too low, but in the spirit of wanting to appear current some marketers have rushed to embrace any and every new digital tactic on the horizon.

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Popular Mechanics: Five Ways the gPhone Beats the iPhone (and Five Ways it Doesn't)

For anyone else who's been contemplating whether or not to go the G1 or iPhone route, Popular Mechanics has a good list.

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Why You Should Watch Yahoo, Samsung and Blackberry's Mobile Efforts

Why You Should Watch Yahoo, Samsung and Blackberry's Mobile Efforts

CTIA for me was as much work as it was a checkup on the mobile industry at large, and I'm happy to report -- after spending 72 hours in San Francisco -- that for the first time I saw nothing that truly surprised me, give or take a few products. And this was a good thing.

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10 Reasons Your Company Shouldn't Blog

10 Reasons Your Company Shouldn't Blog

With alarming regularity, most recently Wednesday, I get inquiries from companies who want me to create a blog for them -- usually for the CEO. And nine out of ten times, I talk them out of it.

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How Start-ups and Ad Agencies Can Collaborate

At today's Web 2.0 conference in New York, Brooklyn-based start-up Drop.io and online ad agency Organic are unveiling technology they created through collaboration -- a riff on Drop.io's private file-sharing service. The new tool lets users assign content a location and create rules that the content may only be accessed from that location. Drop.io service lets users share e-mails, links and multimedia with a predefined group of contacts. This new service allows users to also add a predefined location in which to share files. Think of it as mobile social sharing with a GPS twist.

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Apple Clearly Stole the gPhone's Thunder

It's not the most scintillating video, but it gives a glimpse at the touch interface and the phone's built-in GPS and accelerometer.

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