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September 19, 2008
At today's Web 2.0 conference in New York, Brooklyn-based start-up Drop.io and online ad agency Organic are unveiling technology they created through collaboration -- a riff on Drop.io's private file-sharing service. The new tool lets users assign content a location and create rules that the content may only be accessed from that location. Drop.io service lets users share e-mails, links and multimedia with a predefined group of contacts. This new service allows users to also add a predefined location in which to share files. Think of it as mobile social sharing with a GPS twist.
September 17, 2008
It's not the most scintillating video, but it gives a glimpse at the touch interface and the phone's built-in GPS and accelerometer.
September 15, 2008
SideTaker is my favorite new community site harnessing the power of like-minded strangers. For me, it displaces as my favorite the writers community Gather.com (where I got my first story published) and DailyStrength.org (a site for people with all sorts of health conditions to share virtual hugs and non-medical support).
September 09, 2008
If you're still sitting around wondering whether you should use social media, you need to start clicking on the links in this post. Because honey, the social media train has left the station!
August 21, 2008
Monday I praised the the terrific OfficeMax Penny Pranks campaign, but called out the agency because the headline of each video begins "HILARIOUS HIDDEN CAMERA PENNY PRANK" and that's heavy-handed.
August 20, 2008
Four weeks ago my wife and kids were out of town, starting their summer vacation in Cape Cod. This left me with more time on my hands than I'm used to and, in typical fashion, I stumbled into something that has now captured my imagination.
August 20, 2008
Breakthrough interactive ideas come from the confluence of marketing and technology, where idea and execution amplify one another. The technology dimension is relatively new to the marketing discipline, and organizations are still casting about for a way to attract and retain good people through yet another filter. Neither a slowing economy nor large hiring pool will make the equation any easier for recruiting.
August 18, 2008
My recent survey of what readers want to hear resulted in 80 completed responses and kicked off an important topic: Why aren't brands more comfortable with them? And why do we cling to the traditional notion of a campaign when an evolution is in the air?
August 18, 2008
OK, so maybe pre-roll isn't as bad as people made it out to be. Maybe, in fact, it can be pretty good. But not all pre-roll is created equal, finds a study from Break Media and Panache.
August 18, 2008
If there's one type of headline that gets attention, it's about claiming the death of something. Well, I'd like to proclaim the "un-dead" nature of a format that I think has the potential to become something more powerful than we are currently seeing.
August 14, 2008
Speed is the name of the game online. We expect fast access to information, news and answers. Yet, many big companies take four months or more to respond to customer e-mail -- if they respond at all.
August 12, 2008
It's possible to have a video game of "The Godfather" with a character that looks like Marlon Brando. And soon it will be just as possible for Marlon Brando to star in a new film. The prediction came compliments of Neil Dessau, senior VP-chief marketing officer of Advanced Micro Devices, who said the worlds of film and video games are about to fuse.
August 04, 2008
Why try to out-Google Google? The technology press has widely covered the launch of yet another search engine, Cuil, this one claiming to be more comprehensive than Google. Forget the allure of this David vs. Goliath story, but is what these companies do relevant to marketers?
August 01, 2008
Comparatively speaking, it's easy to see how and why new-media entrepreneurs can bowl strikes with web-based ideas yet the mobile industry continues to throw gutter balls. As a "pioneer in the mobile space" (not my words, I swear), I've seen plenty of attempts at mobile innovation.
July 31, 2008
Video contests by companies hoping for viral buzz and Google juice are as plentiful as mosquitoes on a humid summer night. And like their insect counterparts, most video contests suck.
July 31, 2008
"Freedom of the press is guaranteed only to those who own one," said A.J. Liebling in 1935. Today, two companies are bypassing the publishing industry and putting the power of the printing press in the hands of everyday people.
July 30, 2008
Pages don't speak, audiences do. Let's start advertising to them.
July 29, 2008
In this superhero-obsessed summer, it's about time everyone found an underdog to root for. In a feat as inexplicable as Tony Stark fashioning scrap metal into an Iron Man suit in an Afghan prison, Cuil.com gained almost iPhone-like levels of publicity for its launch yesterday. Yet Cuil is due for a run-in with Mr. Freeze as its media mojo gets put on ice.
July 28, 2008
You think there's a lot of user-generated content out there? B-b-b-baby, you just ain't seen nothin' yet.
July 25, 2008
'Tradigital' means leveraging traditional marketing methods in the digital space. For example, creating an advertising campaign and "extending it digitally" usually ends up as a checklist. Micro-site? Check. Online banners? Check. Social media? Check. Mobile? Check.
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