March 28, 2013
Let's take a break from the action to talk about what non-sponsors need to know when trying to capitalize on a sporting event.
March 28, 2013
As occurred with social media around 2008, brands know they need to engage with 3D printing, but aren't sure how or why.
March 26, 2013
QR codes are history. Invisible ink and augmented-reality apps are replacing them, with vast potential for marketing.
March 26, 2013
The lack of go-to-market savvy among tech startups is stunning. Could a bust be just around the corner?
March 22, 2013
Here's how you should be thinking about evaluating marketing technologies.
March 21, 2013
Whether its "Harlem Shake," "Gangnam Style" or "Call Me Maybe," if you're making a branded video, you're taking a risk.
March 21, 2013
As the ability to target individuals improves, brands must focus not on numbers of fans, but whom they want to reach.
March 15, 2013
The bigger opportunity are TV's "dark networks," too small to be measured by Nielsen but much bigger than YouTube.
March 14, 2013
A degraded web experience and further tilting of the playing field toward the biggest companies on the web.
March 13, 2013
Winston & Strawn's Brian Heidelberger explains the new rules for web offers, Promoted Tweets and why a hashtag does not equal disclosure.
March 13, 2013
Gumpy Cat would hate this post.
March 08, 2013
Here are five of the big shifts you should have on your radar.
March 07, 2013
My question to Madison Avenue: Wouldn't you want an impartial 3rd party to be your ad serving tool?
March 06, 2013
A series of moves by the social network could literally overhaul media and marketing.
March 04, 2013
That Samsung Super Bowl teaser only told half of the story.
March 04, 2013
It may be the end of the world as we know it for some advertising executives, to hear that the role of creative has been inverted.
February 28, 2013
Mozilla and Microsoft's do-not-track browsers will hurt ad networks and small publishers.
February 26, 2013
The marketing industry's fascination with "real-time marketing" reached a tipping point during Sunday night's Oscars telecast.
February 25, 2013
Marketers are learning what it's like to react to live events. It's not easy.
February 22, 2013
Trends, discussions, and points of interest are going to be generated by news, current events and pop culture, not brand business goals.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
