February 21, 2013
Revenue is going to search, social and, in the not-too-distant future, mobile.
February 20, 2013
As brands flock to Twitter, and the war for quality inventory heats up, expect mobile to be the primary battleground.
February 20, 2013
As buyers and sellers accelerate mobile monetization, will they repeat the mistakes of display?
February 19, 2013
Let's stop using fuzzy "Likes" to measure social clout and go with trusted old metrics, such as product awareness and brand engagement.
February 15, 2013
Brands can and should use Twitter's Vine video app, but it may be considered advertising in the eyes of the law.
February 14, 2013
Forget Google SEO: businesses need to start caring about Facebook Graph Search optimization.
February 13, 2013
What brands need to realize is that the 6-second Vine video IS the ad, just like a 140 character tweet.
February 12, 2013
It's easy to make money selling digital advertising, but that's actually a really big problem.
February 08, 2013
Several companies who were independent, agnostic holders of customer data have decided to add audience buying technology to their offerings.
February 08, 2013
The biggest challenge for every marketer in the multi- device world is trying to follow your audience from phone to tablet to TV to computer and back again.
February 07, 2013
While most companies are still thinking of tablets as mobile, Google is taking direction from its own user behavior data that encompasses desktop, laptop and tablet.
February 06, 2013
CMOs, prepare yourselves, your beautiful TV ads are about to become newly relevant in an era of digital customer relationships.
January 31, 2013
Facebook is in a great position to become a strong No. 2 contender in search. Eventually, it will supplant Google in search.
January 30, 2013
Celebrities are litigious so if you're planning to mention one on Twitter, Facebook or Pinterest, watch this video first.
January 30, 2013
With media consumption shifting to mobile platforms, media companies, marketers and agencies are challenged with greater complexity in reaching desired audiences.
January 29, 2013
The 'expert' clients need must know what's worked, but also lead them to try new things.
January 22, 2013
Cost-per-thousand (CPM) pricing provided the foundation for a decade of display ad growth, but now its doing more harm than good.
January 22, 2013
2013 may be a 'hangover year' for hyperlocal, but opportunities abound if you understand the landscape.
January 21, 2013
No brand makes a mind-share dent with unoriginal content. Best is material that consumers will want to share.
January 18, 2013
New formats will help expand social-media businesses, but behavioral data are the key to targeting the right person and real growth.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
