February 14, 2013
Forget Google SEO: businesses need to start caring about Facebook Graph Search optimization.
February 13, 2013
What brands need to realize is that the 6-second Vine video IS the ad, just like a 140 character tweet.
February 12, 2013
It's easy to make money selling digital advertising, but that's actually a really big problem.
February 08, 2013
Several companies who were independent, agnostic holders of customer data have decided to add audience buying technology to their offerings.
February 08, 2013
The biggest challenge for every marketer in the multi- device world is trying to follow your audience from phone to tablet to TV to computer and back again.
February 07, 2013
While most companies are still thinking of tablets as mobile, Google is taking direction from its own user behavior data that encompasses desktop, laptop and tablet.
February 06, 2013
CMOs, prepare yourselves, your beautiful TV ads are about to become newly relevant in an era of digital customer relationships.
January 31, 2013
Facebook is in a great position to become a strong No. 2 contender in search. Eventually, it will supplant Google in search.
January 30, 2013
Celebrities are litigious so if you're planning to mention one on Twitter, Facebook or Pinterest, watch this video first.
January 30, 2013
With media consumption shifting to mobile platforms, media companies, marketers and agencies are challenged with greater complexity in reaching desired audiences.
January 29, 2013
The 'expert' clients need must know what's worked, but also lead them to try new things.
January 22, 2013
Cost-per-thousand (CPM) pricing provided the foundation for a decade of display ad growth, but now its doing more harm than good.
January 22, 2013
2013 may be a 'hangover year' for hyperlocal, but opportunities abound if you understand the landscape.
January 21, 2013
No brand makes a mind-share dent with unoriginal content. Best is material that consumers will want to share.
January 18, 2013
New formats will help expand social-media businesses, but behavioral data are the key to targeting the right person and real growth.
January 17, 2013
Marketers can learn a lot from the boom in online college courses -- about communicating and feedback for a mass digital audience.
January 17, 2013
What most people share on Facebook is a fake life, how they'd like to be seen. But what if users knew their content might contribute to a greater good?
January 16, 2013
When the FTC sends you a cease-and-desist, it's time to pay attention.
January 16, 2013
Imagine what happens when you combine intent, social context and custom audiences. All of a sudden, Ford can advertise to friends of their current customers who are in the market for a car today.
January 15, 2013
At their best, Samsung, LG, Ford, Toyota, Intel, and others offered visitors exciting but attainable visions of the future.
Big Data is more than web tracking and social media.
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