DigitalNext: A Blog on Emerging Media and Technology

What's a 'Like' Worth? Ask Facebook's Graph Search

What's a 'Like' Worth? Ask Facebook's Graph Search

Forget Google SEO: businesses need to start caring about Facebook Graph Search optimization.

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Five Ways Brands Can use Twitter's Vine App

Five Ways Brands Can use Twitter's Vine App

What brands need to realize is that the 6-second Vine video IS the ad, just like a 140 character tweet.

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Selling Digital Ads Is Easy, But That's Actually a Big Problem

Selling Digital Ads Is Easy, But That's Actually a Big Problem

It's easy to make money selling digital advertising, but that's actually a really big problem.

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Why Marketers Should Erect a Wall Between Audience Data and Audience Buying

Why Marketers Should Erect a Wall Between Audience Data and Audience Buying

Several companies who were independent, agnostic holders of customer data have decided to add audience buying technology to their offerings.

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How to Survive Google's Latest Change to AdWords

How to Survive Google's Latest Change to AdWords

The biggest challenge for every marketer in the multi- device world is trying to follow your audience from phone to tablet to TV to computer and back again.

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What Google's New AdWords Means for Mobile (You'll Pay More For It)

What Google's New AdWords Means for Mobile (You'll Pay More For It)

While most companies are still thinking of tablets as mobile, Google is taking direction from its own user behavior data that encompasses desktop, laptop and tablet.

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Digital Disruption Can Make TV Ads More, Not Less, Relevant

Digital Disruption Can Make TV Ads More, Not Less, Relevant

CMOs, prepare yourselves, your beautiful TV ads are about to become newly relevant in an era of digital customer relationships.

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How Facebook's Graph Search Will Dethrone Google Search

How Facebook's Graph Search Will Dethrone Google Search

Facebook is in a great position to become a strong No. 2 contender in search. Eventually, it will supplant Google in search.

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Can Brands Use Celebrities In Social Media Without Permission?

Can Brands Use Celebrities In Social Media Without Permission?

Celebrities are litigious so if you're planning to mention one on Twitter, Facebook or Pinterest, watch this video first.

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Five Ways to Adapt Your Media For a Post-PC World

Five Ways to Adapt Your Media For a Post-PC World

With media consumption shifting to mobile platforms, media companies, marketers and agencies are challenged with greater complexity in reaching desired audiences.

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What Kind of a Social-Media 'Expert' Do You Really Need?

What Kind of a Social-Media 'Expert' Do You Really Need?

The 'expert' clients need must know what's worked, but also lead them to try new things.

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Why Advertising Through RTB Needs a New Buying Model

Why Advertising Through RTB Needs a New Buying Model

Cost-per-thousand (CPM) pricing provided the foundation for a decade of display ad growth, but now its doing more harm than good.

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Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level

Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level

2013 may be a 'hangover year' for hyperlocal, but opportunities abound if you understand the landscape.

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In the World of Branded Content, Original Always Wins

In the World of Branded Content, Original Always Wins

No brand makes a mind-share dent with unoriginal content. Best is material that consumers will want to share.

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Facebook's FBX Success Proves It: Social Data Are Worthless

Facebook's FBX Success Proves It: Social Data Are Worthless

New formats will help expand social-media businesses, but behavioral data are the key to targeting the right person and real growth.

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Marketers Can Learn from the Boom in Online College Classes

Marketers Can Learn from the Boom in Online College Classes

Marketers can learn a lot from the boom in online college courses -- about communicating and feedback for a mass digital audience.

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Facebook Graph Search Will Give Users a Reason to Be More Authentic

Facebook Graph Search Will Give Users a Reason to Be More Authentic

What most people share on Facebook is a fake life, how they'd like to be seen. But what if users knew their content might contribute to a greater good?

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How to Handle a Cease-and-Desist: Don't Freak Out

How to Handle a Cease-and-Desist: Don't Freak Out

When the FTC sends you a cease-and-desist, it's time to pay attention.

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Facebook Graph Search Is Here. What Do Marketers Need to Know?

Facebook Graph Search Is Here. What Do Marketers Need to Know?

Imagine what happens when you combine intent, social context and custom audiences. All of a sudden, Ford can advertise to friends of their current customers who are in the market for a car today.

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Scoring the 5 Trends for Marketers at CES

Scoring the 5 Trends for Marketers at CES

At their best, Samsung, LG, Ford, Toyota, Intel, and others offered visitors exciting but attainable visions of the future.

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