January 17, 2013
Marketers can learn a lot from the boom in online college courses -- about communicating and feedback for a mass digital audience.
January 17, 2013
What most people share on Facebook is a fake life, how they'd like to be seen. But what if users knew their content might contribute to a greater good?
January 16, 2013
When the FTC sends you a cease-and-desist, it's time to pay attention.
January 16, 2013
Imagine what happens when you combine intent, social context and custom audiences. All of a sudden, Ford can advertise to friends of their current customers who are in the market for a car today.
January 15, 2013
At their best, Samsung, LG, Ford, Toyota, Intel, and others offered visitors exciting but attainable visions of the future.
January 11, 2013
The entertainment industry has perfected syndication and multi-platform content. Next hurdle: convenience consumption.
January 08, 2013
Today, people consume almost all of their media -- even TV -- where, when and how they want.
January 07, 2013
As we start 2013, there are even 174 people who describe themselves as "social media whores" in their Twitter bios.
January 04, 2013
Forget about the product announcements. What really matters is what consumers are doing with these devices.
January 03, 2013
DSPs, SSPs and agency trading desks area all mud wrestling over the same $2 billion. They can break free if they embrace "programmatic guaranteed."
January 02, 2013
Traditional sales models -- those based on human-interactions -- can't keep up with marketers' and ad suppliers' needs in a rapidly growing and fragmented device environment.
December 27, 2012
Online audiences chose to watch video ads at a rate of more than 150 per second in 2012.
December 27, 2012
Though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012.
December 26, 2012
The irrational spigot of VC funding will become a trickle and Terry Kawaja won't have to update his famous Lumascapes as often.
December 21, 2012
If your Facebook strategy is failing, it probably boils down to one of these ten common mistakes.
December 20, 2012
Brands are the new media companies, as some of the biggest gear up to power third-party advertisers' display ads.
December 19, 2012
Interruption-based advertising is never going to be a great success in mobile. People simply don't want these ads on their phones.
December 18, 2012
Here's one revenue stream that's hugely scalable and wide open with potential: premium memberships.
December 18, 2012
Far from limiting choice, data-driven advertising helps underwrite independent sites that expand the information and offers available to consumers.
December 14, 2012
A brand may have lots of Facebook fans, but gets far more return from those who are most passionate. Treat them well.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
