December 18, 2012
Far from limiting choice, data-driven advertising helps underwrite independent sites that expand the information and offers available to consumers.
December 14, 2012
A brand may have lots of Facebook fans, but gets far more return from those who are most passionate. Treat them well.
December 14, 2012
Overly aggressive retargeting may generate direct response, but it ultimately damages the brand when consumers feel totally disrespected.
December 13, 2012
The tech-dominated conversation is losing sight of the fact that marketing is a people-powered discipline affecting real consumers.
December 11, 2012
In this week's Mini Law Lesson, Brian Heidelberger breaks down what you need to know to keep your mobile apps on the right side of the law.
December 07, 2012
Bricks-and-mortar stores have one key advantage over e-commerce: instant gratification. But that's about to change with a new wave of quick-delivery retail.
December 06, 2012
Bad 'native' ads are worse than banners because they destroy trust between people and their content.
December 05, 2012
It's the year the industry realizes what consumers have been telling us all along: 'online video' is really just television.
December 04, 2012
Astute brands don't try to be trailblazers; instead they follow the path that's already been hacked by tech startups.
November 30, 2012
Twitter has spent this year evolving from an open platform to one that is sealed off and tightly controlled.
November 29, 2012
What's wrong with viewable impressions? Simply put, they can't be measured consistently enough to serve as a currency.
November 29, 2012
As Google taught us to search and Apple to swipe, with its Xbox Microsoft can teach the value of continuity across all screens.
November 28, 2012
The rules for promotions, sweepstakes, data collection, advertising and sponsored stories, explained.
November 27, 2012
A chorus of skeptics have come out after Facebook's algorithm change reduced the reach of organic posts. Here's what they don't understand about marketing.
November 27, 2012
Walmart, Target and many others opened their doors on Thanksgiving evening effectively making Black Friday nothing more than a branding position. Meanwhile, tablets will moot Cyber Monday.
November 26, 2012
The imperative is clear: marketers must begin integrating search and social-media campaigns, expanding brand bonds with individuals.
November 21, 2012
Having a 'mobile strategy' understates the importance of mobile.
November 21, 2012
The world is changing fast, which is why we should embrace and support the four-year career.
November 21, 2012
What we need to turn our attention to is how to get great content and ads surfaced and seen.
November 20, 2012
Changes to Facebook's EdgeRank algorithm mean marketers need to adjust their content strategies. Here's how.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
