DigitalNext: A Blog on Emerging Media and Technology

Just Who Do The Data Paranoiacs Think We Are?

Just Who Do The Data Paranoiacs Think We Are?

Far from limiting choice, data-driven advertising helps underwrite independent sites that expand the information and offers available to consumers.

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A Brand's Best Use of Facebook: Engage With the Superfans

A Brand's Best Use of Facebook: Engage With the Superfans

A brand may have lots of Facebook fans, but gets far more return from those who are most passionate. Treat them well.

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Customer Anger Over Tracking Isn't About Privacy, It's About Respect

Customer Anger Over Tracking Isn't About Privacy, It's About Respect

Overly aggressive retargeting may generate direct response, but it ultimately damages the brand when consumers feel totally disrespected.

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Get Ready for Five Big Sentiment Shifts in 2013

Get Ready for Five Big Sentiment Shifts in 2013

The tech-dominated conversation is losing sight of the fact that marketing is a people-powered discipline affecting real consumers.

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Here's How to Create a Mobile App That Respects The Law

Here's How to Create a Mobile App That Respects The Law

In this week's Mini Law Lesson, Brian Heidelberger breaks down what you need to know to keep your mobile apps on the right side of the law.

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Get Ready For a New Era of E-Commerce In 2013: Instant Gratification

Get Ready For a New Era of E-Commerce In 2013: Instant Gratification

Bricks-and-mortar stores have one key advantage over e-commerce: instant gratification. But that's about to change with a new wave of quick-delivery retail.

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Is Your So-Called 'Native' Advertising Really Native?

Is Your So-Called 'Native' Advertising Really Native?

Bad 'native' ads are worse than banners because they destroy trust between people and their content.

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Online Video's Biggest Lesson for 2013: It's All Just TV

Online Video's Biggest Lesson for 2013: It's All Just TV

It's the year the industry realizes what consumers have been telling us all along: 'online video' is really just television.

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The Fast Follower Digital Gameplan

The Fast Follower Digital Gameplan

Astute brands don't try to be trailblazers; instead they follow the path that's already been hacked by tech startups.

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The Verdict for Brands in PeopleBrowsr vs. Twitter

The Verdict for Brands in PeopleBrowsr vs. Twitter

Twitter has spent this year evolving from an open platform to one that is sealed off and tightly controlled.

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A Modest Proposal on 'Viewable' Ads

A Modest Proposal on 'Viewable' Ads

What's wrong with viewable impressions? Simply put, they can't be measured consistently enough to serve as a currency.

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Microsoft's Trojan Horse: The Xbox in Your Living Room

Microsoft's Trojan Horse: The Xbox in Your Living Room

As Google taught us to search and Apple to swipe, with its Xbox Microsoft can teach the value of continuity across all screens.

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Got a Facebook Brand Page? Here's How to Keep it Legal

Got a Facebook Brand Page? Here's How to Keep it Legal

The rules for promotions, sweepstakes, data collection, advertising and sponsored stories, explained.

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Why Facebook's Naysayers Are Dead Wrong

Why Facebook's Naysayers Are Dead Wrong

A chorus of skeptics have come out after Facebook's algorithm change reduced the reach of organic posts. Here's what they don't understand about marketing.

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Welcome to the End of Black Friday…and Cyber Monday

Welcome to the End of Black Friday…and Cyber Monday

Walmart, Target and many others opened their doors on Thanksgiving evening effectively making Black Friday nothing more than a branding position. Meanwhile, tablets will moot Cyber Monday.

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Follow the Google-Facebook Road to Search-Social Synergy

Follow the Google-Facebook Road to Search-Social Synergy

The imperative is clear: marketers must begin integrating search and social-media campaigns, expanding brand bonds with individuals.

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Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago

Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago

Having a 'mobile strategy' understates the importance of mobile.

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Supporting The New Four-Year Career

Supporting The New Four-Year Career

The world is changing fast, which is why we should embrace and support the four-year career.

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'Native' Ads Are Fine, But Viewable Ads Are Better

'Native' Ads Are Fine, But Viewable Ads Are Better

What we need to turn our attention to is how to get great content and ads surfaced and seen.

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What's Really Happening on Facebook (and What to Do About It)

What's Really Happening on Facebook (and What to Do About It)

Changes to Facebook's EdgeRank algorithm mean marketers need to adjust their content strategies. Here's how.

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