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Biggest Mover of the Week:
SoulPancake +91%
December 06, 2012
Bad 'native' ads are worse than banners because they destroy trust between people and their content.
December 05, 2012
It's the year the industry realizes what consumers have been telling us all along: 'online video' is really just television.
December 04, 2012
Astute brands don't try to be trailblazers; instead they follow the path that's already been hacked by tech startups.
November 30, 2012
Twitter has spent this year evolving from an open platform to one that is sealed off and tightly controlled.
November 29, 2012
What's wrong with viewable impressions? Simply put, they can't be measured consistently enough to serve as a currency.
November 29, 2012
As Google taught us to search and Apple to swipe, with its Xbox Microsoft can teach the value of continuity across all screens.
November 28, 2012
The rules for promotions, sweepstakes, data collection, advertising and sponsored stories, explained.
November 27, 2012
A chorus of skeptics have come out after Facebook's algorithm change reduced the reach of organic posts. Here's what they don't understand about marketing.
November 27, 2012
Walmart, Target and many others opened their doors on Thanksgiving evening effectively making Black Friday nothing more than a branding position. Meanwhile, tablets will moot Cyber Monday.
November 26, 2012
The imperative is clear: marketers must begin integrating search and social-media campaigns, expanding brand bonds with individuals.
November 21, 2012
Having a 'mobile strategy' understates the importance of mobile.
November 21, 2012
The world is changing fast, which is why we should embrace and support the four-year career.
November 21, 2012
What we need to turn our attention to is how to get great content and ads surfaced and seen.
November 20, 2012
Changes to Facebook's EdgeRank algorithm mean marketers need to adjust their content strategies. Here's how.
November 19, 2012
What advertisers really want is a measure of how well their ads have stood out.
November 16, 2012
In the war on search, the most interesting battle will be the one Google wages on itself.
November 15, 2012
What is it about the TV ad business that has so resisted Silicon Valley's attempts to disrupt it?
November 15, 2012
Thinking of creating a business page on Pinterest or converting an existing page to one for commercial use? There are some important differences to consider.
November 14, 2012
Social-media initiatives by Fortune 500 insurance organizations are models of forward-thinking for CMOs.
November 13, 2012
It pays to know your Facebook archetypes and what makes them 'like,' or make trouble, for your brand.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
