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GoodWorks Goes on Hiatus

Creativity to Carry Best Cause-Related Work

Ad Age's GoodWorks blog is on hiatus. If you have cause-related creative work, please share it with the editors of Creativity at Creativityeds@creativity-online.com, who will continue to highlight the best of the best.

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Ryan FitzSimons

Project Blanket: Spreading the Warmth

Gigunda Group Helps Others by Handing Out Blankets to Those in Need

Gigunda Group gives the gift of warmth by handing out blankets throughout the year with its Project Blanket. Founder and CEO Ryan FitzSimons explains.

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Karen Egolf

The Season of Giving

How Companies Are Helping Others for the Holidays

With the holidays approaching, people are thinking about how they can help others. Here's how some agency, media and marketing companies celebrated by giving back.

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Amy Berman

Making a Difference One Bear at a Time

Mother Bear Project Gives Comfort to Children in Africa Affected by HIV/AIDS

When she started her career in advertising, Amy Berman never imagined she'd end up running my own nonprofit that gives comfort in the form of handmade teddy bears to children in Africa who are affected by the HIV/AIDS pandemic. The founder of Mother Bear Project explains.

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Mark Kaminksy

SS+K: How We Remember David McCall

Agency Keeps Founder's Legacy Alive Through 'David's Work'

Every year, SS+K plays Santa for grade-schoolers at P.S. 188 on Manhattan's Lower East Side. They do it to carry on the legacy of legendary adman David McCall. The agency's Mark Kaminsky explains.

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Karen Egolf

Tech the Halls With Laptops for Kids

Horn Group to Pit 14 Journalists in DJ Face-off to Benefit One Laptop Per Child

Tech journalists from 14 leading publications will go head to head Dec. 16 to raise $10,000 for One Laptop Per Child. But instead of competing on a story, they'll be challenging each other as DJs in Horn Group's Tech the Halls effort.

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Livingston Miller

Seiter & Miller: Learning From Seventh Graders

How a Diversity Project Reminded Us Why We Got Into the Business

Seiter & Miller, New York, recently hosted a group of seventh graders for a day to teach them about advertising. Here's what the agency learned instead. Livingston Miller explains.

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GroupM Hosts Fundraiser for Life Is Good Event

WPP Companies Team With Superfly, Life Is Good for Fundraiser/Party

GroupM, New York, raised more than $8,000 for the Life Is Good Playmakers Foundation at a recent fundraiser hosted with Superfly, an entertainment production and marketing company, and Life Is Good, a retail company that carries optimistic-themed apparel.

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Breeanna Beckham

Celebrating International Year of the Forests

How We Planted the Seeds of a Campaign That Could Grow to Involve Everyone

The U.S. Forest Service and the National Association of State Foresters partnered with Carousel30 to create the national campaign for an international, yearlong program created by the United Nations General Assembly. The U.S. campaign's goal is simple: Celebrate our forests. Carousel30's Breeanna Beckham explains.

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Brian Cute

Coming in January: .NGO, .ECO, .EARTH

How .ORG And New Domain Extensions Can Help Your Brand

Until recently, companies had only a handful of domain extensions to choose from when it came to registering a website or establishing an online presence. But that is about to change. Brian Cute of the Public Interest Registry explains how it will affect you.

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Walmart Runs Food Safety PSA for Thanksgiving

Checkout Network Picks Up Ad Council Effort

Walmart is running the Ad Council's "Food Safe Families" PSA on the Walmart Checkout TV Network, showing how to prepare food safely at home. The spot "Separate," part of a pro bono campaign created by JWT New York, is running in 588 stores across the U.S., reaching more than 50 million customers.

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Karen Egolf

UN Turns to Social Media for Human Rights Day

Fantasy Interactive's Carpi on Creating the Global Digital Presence

To celebrate Human Rights Day Dec. 10, the United Nations is planning a global digital and social media campaign -- the first time it has used social media to mark this annual global event. Stephen Carpi, global director of production for Fantasy Interactive, discusses the campaign, "Celebrate Human Rights."

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Nancy Coltun Webster

Recyclebank Launches 'Green Your Seasons'

Online Game Challenge Teams With Brands to Educate Consumers

Recyclebank today debuts its "Green Your Seasons" challenge, an online "gamification" campaign that teams with brands to raise environmental awareness.

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John Ernst

What's With All the Address Labels?

In the Social Media Age, Why Do Nonprofits Send Us Stuff? Because It Works

Address labels have been a staple of direct mail fundraising for more than 20 years--but why, in this digital era, are we still getting them? John Ernst of Paradysz explains.

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Karen Egolf

Challenging Millennials to End Youth Homelessness

Mono Creates Effort for Virgin to Get Digital Generation Involved

Virgin Mobile and Virgin Unite, the nonprofit arm of the Virgin Group, today are launching a new social media campaign to tackle youth homelessness. "Do Whatever It Takes," created by mono, Minneapolis, is challenging the digital generation to take action to solve this problem.

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Mindshare Works to Beautify Bronx School

Staffers Volunteer as Part of New York Cares Effort

As part of Mindshare's ongoing volunteer efforts with the nonprofit organization New York Cares, more than 30 Mindshare employees got together to work on the Family School in the Bronx last month.

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New PSAs: Avoid Unwanted Pregnancies

Ad Council Campaign Targets Touchy Topic With Humor

Helping young women avoid unplanned pregnancy is the focus of a new PSA campaign from the Ad Council and the National Campaign to Prevent Teen and Unplanned Pregnancy. The multimedia effort, created pro bono by Euro RSCG, New York, is designed to reduce the rates of unplanned pregnancy among unmarried women ages 18 to 24.

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Karen Egolf

EffectiveUI Develops 'Digital Bracelet' to Fight Famine

New Action Emblem Designed to Raise Awareness Quickly

Looking to help drive awareness and fundraising for people suffering in the Horn of Africa, user experience agency EffectiveUI, Denver, this week introduced the Fight the Famine Action Emblem. EffectiveUI worked with social enterprise company 15 Million Elephants to create the emblem, which serves as a "digital bracelet" to support a cause.

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Lorelei Southard

Why ID Media Fights Cancer Through Coffee

Interpublic Agency Fuels Awareness With an On-site Coffee Bar That Keeps Giving Back

Support is just as crucial as treatment in the cancer healing process, as ID Media VP Lorelei Southard learned. She took that insight -- and experience -- back to her employer and a full-fledged company mission -- fueled by coffee -- was born.

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Karen Egolf

Publishers Clearing House Holds Give Back Voting

Direct Marketer Gets Facebook Fans Involved in Charity Effort

Long known for its big cash prizes, Publishers Clearing House this year decided to spread some holiday joy by giving $25,000 to a charity with the help of its Facebook fans. Two runner-up charities will each receive $2,500.

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