From Corporate Social Responsibility to Charity: Doing Well By Doing Good.
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Also: Find out more about the GoodWorks Effie.
Creativity to Carry Best Cause-Related Work
Ad Age's GoodWorks blog is on hiatus. If you have cause-related creative work, please share it with the editors of Creativity at Creativityeds@creativity-online.com, who will continue to highlight the best of the best.
Gigunda Group Helps Others by Handing Out Blankets to Those in Need
How Companies Are Helping Others for the Holidays
Mother Bear Project Gives Comfort to Children in Africa Affected by HIV/AIDS
Agency Keeps Founder's Legacy Alive Through 'David's Work'
Horn Group to Pit 14 Journalists in DJ Face-off to Benefit One Laptop Per Child
How a Diversity Project Reminded Us Why We Got Into the Business
WPP Companies Team With Superfly, Life Is Good for Fundraiser/Party
How We Planted the Seeds of a Campaign That Could Grow to Involve Everyone
How .ORG And New Domain Extensions Can Help Your Brand
Checkout Network Picks Up Ad Council Effort
Walmart is running the Ad Council's "Food Safe Families" PSA on the Walmart Checkout TV Network, showing how to prepare food safely at home. The spot "Separate," part of a pro bono campaign created by JWT New York, is running in 588 stores across the U.S., reaching more than 50 million customers.
Fantasy Interactive's Carpi on Creating the Global Digital Presence
Online Game Challenge Teams With Brands to Educate Consumers
In the Social Media Age, Why Do Nonprofits Send Us Stuff? Because It Works
Mono Creates Effort for Virgin to Get Digital Generation Involved
Staffers Volunteer as Part of New York Cares Effort
Ad Council Campaign Targets Touchy Topic With Humor
Helping young women avoid unplanned pregnancy is the focus of a new PSA campaign from the Ad Council and the National Campaign to Prevent Teen and Unplanned Pregnancy. The multimedia effort, created pro bono by Euro RSCG, New York, is designed to reduce the rates of unplanned pregnancy among unmarried women ages 18 to 24.