March 10, 2011
High school students were invited to join advertising and media professionals during their workdays to experience what it's like to work in those professions.
March 09, 2011
One company is finding that the more it gives, the more it gets back. Mike Sprouse of Epic Media Group explains his company's experience with CSR.
March 04, 2011
The Boomerang Effect, a campaign by Serve 60 and the Marcus Graham Project, is hosting networking events in 12 U.S. cities over Daylight Savings Weekend, March 11-13, encouraging advertising and media professionals to get involved in community service by volunteering the 60 minutes they'll gain that weekend to work with youth organizations.
March 03, 2011
Forty years ago, UNCF and Y&R got together to create "A Mind Is a Terrible Thing to Waste" to promote equal opportunity and education for African Americans who wanted to go to college. Today, after garnering $1 billion in ad support and putting more than 350,000 African-American students through college, the campaign is still going strong. Y&R'S David Sable looks at this history of this iconic effort.
March 01, 2011
Looking to make their company’s partnership with Save the Children more personal, employees of Media Networks Inc. recently donated 100 handmade hats to the nonprofit’s Caps for Good drive.
March 01, 2011
One Job for America has a very simple ring to it. It’s easy and straightforward on its face, but has the possibility of being staggeringly profound in aggregate. Goodby's Rich Silverstein explains the idea and invites the industry to join him in getting American back on its feet.
February 25, 2011
Taboo behavior -- touching your privates -- becomes an arresting message to raise awareness for Self Chec, a not-for-profit organization that aims to teach people to check themselves for signs of disease, in a pro bono campaign from Arnold Worldwide.
February 18, 2011
To reach consumers with a green marketing strategy, marketers must be able to understand their customers' environmental and social concerns—in addition to their product-related needs, says Jacquelyn A. Ottman, founder of J. Ottman Consulting, in her new book, "The New Rules of Green Marketing."
February 14, 2011
The New York advertising, marketing and media community is getting together Feb. 16 for the second annual ING Bowling for Breastcancer.org. Organizers of the event, to be held at Lucky Strike Lanes & Lounge in Manhattan, are hoping to raise at least $500,000 to fund Breastcancer.org efforts.
February 10, 2011
First Lady Michelle Obama has introduced new public-service ads to mark the first anniversary of her "Let's Move" effort, produced in partnership with the U.S. Department of Health and Human Service, the U.S. Department of Agriculture and the Ad Council.
February 03, 2011
The Global Fund to Fight AIDS, Malaria and Tuberculosis in Africa -- parent of Product Red in the U.S. -- is under fire after revealing "grave misuse of funds" in four countries where it operates. So how can Red and other cause efforts maintain credibility when bad news strikes? Alison DaSilva of Cone explains.
February 01, 2011
Hoping to help Gulf Coast residents affected by the Deepwater Horizon oil spill, the Substance Abuse and Mental Health Services Administration and the Ad Council have released a new public service campaign targeting ongoing emotional trauma caused by the disaster.
February 01, 2011
When Catchafire debuted last fall, it offered a pro bono service platform founded on two fundamental principles: that professionals would welcome an opportunity to volunteer their individual skills for the benefit of the public and that every one of the 1.6 million nonprofits in America should be able to easily leverage the good will of those professionals to help them in their missions. Founder Rachael Chong explains.
January 27, 2011
The One Club continues the momentum of its Creative Boot Camp this week as it hosts nearly 100 students at a four-day workshop for students of multicultural backgrounds. The program is sponsored by Publicis USA and Deutsch and features creative professionals from BBDO, New York; GlobalHue; Draftfcb; Dentsu America; JWT; and Ogilvy & Mather.
January 26, 2011
DDB New York's "Rescue Your Doggie Double" is the winner of the second annual Create for a Cause contest, sponsored by the Ad Council and Yahoo. As the winner, it will run on Yahoo's sign-in page, one of the most highly trafficked advertising properties on the internet.
January 25, 2011
Volunteers from WPP's GroupM Mindshare in Santa Monica, Calif., took time Jan. 21 to put a new coat of paint on the recreation room at the Boys and Girls Club of Santa Monica. The effort was part of a companywide commitment to give back to the community
January 20, 2011
When it comes to being green, it's important to acknowledge that, in the absolute sense, there's no such thing as a truly green or truly sustainable product or company. It's about a journey, a continuum. Ian Yolles of RecycleBank explains.
January 18, 2011
With so many choices and a saturation of "do-good" messages, how do marketers cut through the clutter? Women at NBCU last fall conducted a proprietary study, "Cause & Effect," to help answer this question. NBC Universal's Maryam Banikarim offers seven key takeaways for reaching women consumers.
January 17, 2011
January is the perfect time of year to reflect upon cause marketing. We all just came through the busy holiday season, where agencies created cool holiday cards, donated to their favorite charities -- and even more important -- delivered campaigns, often for no fee, to the causes that they believe in. Talk about making a difference.
January 14, 2011
Coinciding with the 10th annual National Mentoring Month this month, Big Brothers Big Sisters has launched "Start Something," inviting adults to support mentoring to help children facing adversity. The campaign was created pro bono by Publicis Modem and Naked Communications in conjunction with the Ad Council.