January 13, 2011
Companies spend time and millions of dollars to become more sustainable, then tell it to the world through print and digital media. Communicating these policies has become a multibillion-dollar marketing endeavor -- one with many unsustainable practices. Mark Elis of nonprofit campaign ECO360 Trust explains how simple changes can keep companies on track.
January 12, 2011
Marking the upcoming Chinese Year of the Rabbit, independent agency Rosetta has launched the Warm&Fuzzy Federation, an online effort to build a community of good will while helping the Children's Miracle Network Hospitals.
January 11, 2011
To celebrate the holidays, companies in advertising and marketing around the country decided to forgo traditional holiday gifts, cards and employee parties in favor of giving to those in need.
January 06, 2011
The Cause Marketing Forum is accepting entries for its annual Cause Marketing Halo Awards through Jan. 31. Late applications will be accepted until Feb. 5 with an additional $100 fee.
January 04, 2011
As part of Kraft Food's ongoing commitment to fight hunger and encourage healthy lifestyles, it uses the power of its people and partners to make a difference in communities. Community Involvement Director Nicole Robinson offers five strategies that make this work.
December 22, 2010
Rather than spend money on holiday cards or gifts, Initiative this season is uniting the Interpublic Group network to create a global media campaign, "The World Smiles," to support the Juvenile Diabetes Research Foundation. Working with media partners in 50 markets around the world, the agency will run a pro bono multiplatform campaign on TV, radio, online, email, outdoor and print to support JDRF's work.
December 20, 2010
When it comes to holiday gifts, the dreary economy—combined with an uptick in consumer interest for green products, local goods and cause-related giving—has many holiday shoppers rethinking how they can spend less but actually give more. Ian Beck of BBMG's Collective shares the results of a survey of 1,000 values-driven consumers.
December 16, 2010
Looking to make philanthropy fun, Oxfam America is offering the Oxfam Collection as this holiday season's "it" gift. The campaign from Proximity Chicago positions the collection as a high-fashion offering, complete with a designer and behind-the-scenes footage.
December 13, 2010
Yahoo is watching the ripple effects of its "How Good Grows" effort, encouraging people to do random acts of kindness and pass them on. The effort, which builds on last year's "You In?" campaign, encourages people to perform an act of kindness for others and then share it at www.kindness.yahoo.com. The campaign started with a soft launch on Nov. 14 and kicked off officially Dec. 1.
December 07, 2010
Marketing campaigns have evolved to integrate social media components and achieve success in an environment that is no longer anchored to traditional strategies. However, marketers must still address the same issues with online and mobile networks that we struggled with before the advent of social media: conversion and retention.
December 01, 2010
It's been almost five years since Converse joined (RED) when (RED) was just a new, crazy startup idea for getting a sustainable flow of money from business to the Global Fund to Fight AIDS, Tuberculosis and Malaria. Since then, Converse has been reaping its own rewards from doing good. CMO Geoff Cottrill explains.
November 29, 2010
MasterCard is working with more than 90 businesses in New York's Times Square this holiday season to raise up to $1.5 million for Stand Up to Cancer. Through Dec. 31, the credit card company will donate $1 to Stand Up to Cancer for every MasterCard transaction made at one of the participating retailers, restaurants, theaters and attractions.
November 24, 2010
For Thanksgiving, CNN is offering up an appetizer of celebrities such as Halle Berry, Demi Moore and Bon Jovi, with entrees of real-life heroes, including the Chilean miners, for a healthy serving of cause marketing with "CNN Heroes," running at 8 p.m. (ET) Thursday.
November 19, 2010
From a brand perspective, cause marketing has always been viewed as a predominantly female marketing strategy. But a new survey shows that men are nearly as attracted to cause programs as women. Barkley's Mike Swenson explains.
November 16, 2010
Once again DraftFCB is partnering with TORCH, an organization that provides talented New York City high-schoolers with career training and opportunities in communications and the arts, all while orchestrating a meaningful way of increasing the diversity of the workforce. The effort is part of the agency's overall commitment to diversity and inclusion, says CEO-President Laurence Boschetto.
November 12, 2010
AARP and Wunderman are joining to fight hunger among millions of older Americans by sponsoring star NASCAR driver Jeff Gordon in a three-year initiative called Drive to End Hunger beginning next year.
November 10, 2010
In an effort to help kids around the world, DraftFCB recently marked its second annual Global Day of Giving. Hundreds of agency staffers volunteered to host 46 events in 21 countries on four continents. The result: Thousands of happy children, who benefited through everything from meals and clothing to educational materials and toys.
November 02, 2010
Wanted: Executives skilled in leadership, management, marketing and business to help solve poverty, poor health, education and economic stagnation in developing countries. David Ormesher of Chicago-based Closerlook explains how you can help.
October 27, 2010
What does it take to be GQ's ideal gentleman? Publisher Peter Hunsinger offers some pointers on how to be your best--and how to run a cause effort.