GoodWorks
New PSAs: Adopt Older Kids
November 03, 2011
In its latest PSA campaign, launched this week, the Ad Council is promoting the adoption of kids ages 8 to 12 by reassuring prospective parents that they can provide stability and security for older children.
Why Yum Brands Fights Hunger
November 01, 2011
As the the world's largest restaurant company, Yum Brands believes that it has a responsibility to fight hunger around the world. The company's Jonathan Blum explains how it is leveraging the scale of its 38,000 KFC, Pizza Hut and Taco Bell restaurants in 117 countries to save lives.
Allstate Tackles Domestic Violence With 'Purple Purse'
October 27, 2011
With one in four women affected by domestic violence in her lifetime, the Allstate Foundation launched "Purple Purse," a new campaign in conjunction with YWCA to raise awareness of the problem and to get people talking about it in October, Domestic Violence Awareness Month.
New PSAs: 'FWD' Awareness About the Horn of Africa Crisis
October 26, 2011
A new PSA campaign to spread awareness of the crisis in the Horn of Africa is being launched today by the U.S. Agency for International Development and the Ad Council. The multimedia campaign, created by R/GA, is called "FWD"-- for famine, war and drought -- to encourage people to "FWD" the message to their friends.
Harnessing Our Expertise for Good
October 25, 2011
When Haiti was struck with a catastrophic earthquake in 2010, a group of MKTG INC staff members got together to figure out how we could help. That day we launched more than a relief effort -- we created a division for giving back. The agency's Charlie Horsey explains.
Big Brothers Big Sisters: The Web Series
October 24, 2011
Big Brothers Big Sisters has launched the Start Something Web Series, a multiple-episode documentary developed by Publicis Modem New York and the Ad Council, to show how the mentoring network partners with families, volunteers and communities to help children and teens.
Keeping Kids From Dropping Out
October 21, 2011
State Farm this week unveiled a new PSA as part of its "26 Seconds" campaign to keep teens in high school. The spot, which coincides with the launch of "26 Seconds' " Boost Nation microsite with the Ad Council, is being released in conjunction with NBC-TV's annual Education Nation initiative.
Committing to Making a Difference -- Every Month
October 21, 2011
Sometimes an annual volunteer day isn't enough. That's why Team One's Atlanta field office has established a monthly volunteer partnership with the Atlanta Children's Shelter. The agency's Bryan DeSena explains.
Teaching N.Y. High School Students About Advertising
October 20, 2011
The Ad Futures competition brings together teams of local high school students to be mentored by some of the world's top advertising agencies and design a print ad in support of a specific cause or movement. Big Fuel's Seth Berk explains.
Can Good Be Sexy?
October 19, 2011
It's time to make corporate social responsibility fun and attractive. Euro RSCG Worldwide's Naomi Troni explains.
New PSAs, Microsite Aim to Keep Teens in School
October 18, 2011
The U.S. Army and the Ad Council are introducing new PSAs in their Boost Up campaign encouraging students ages 9 to 17 to stay in school. The TV, radio, print, outdoor and online work was produced pro bono by Publicis, New York.
Targeting a Despot: Putting a Warlord in the Cross Hairs
October 17, 2011
Warlord Joseph Kony has been terrorizing people in Central Africa for more than a decade. Now, JWT's Digitaria is working to stop him by putting a global spotlight on his activities. The agency's Chuck Phillips tells how you can help.
ONE Launches Effort to End Famine
October 13, 2011
Advocacy group ONE is gaining support for its efforts to end the critical famine in Somalia with its new PSA effort, "The F Word: Famine Is the Real Obscenity." The PSAs, which debuted last week online and on TV, have already inspired more than 200,000 people worldwide to sign the organization's petition to end famine.
Vibes Powers Bright Pink Alerts
October 12, 2011
Working to reach younger women, Vibes, a Chicago-based mobile marketing and technology company, is powering Bright Pink's Underwire Alerts, mobile text messages reminding women to do monthly breast self-exams.
How to Choose the Right Eco-label for Your Brand
October 11, 2011
Eco-labels are an excellent way to enhance credibility for green marketing claims, but they are not without risk. Happily there's enough method within the madness for marketers to pave a way forward, says adviser Jacquelyn A. Ottman.
Access Now Plans Tech Conference on Human Rights
October 10, 2011
Technology marketers who want to learn about their role in global human rights will have the opportunity at the Oct. 25-26 Silicon Valley Human Rights Conference in San Francisco.
'Every One Counts' for United Way
October 07, 2011
Campbell Mithun, Minneapolis, has launched a pro bono campaign for Greater Twin Cities United Way encouraging people to take one small step to make a big difference. The integrated campaign, "Every One Counts," demonstrates the power of $1, one donor or one donation to affect people in need.
Kraft Foods Works to Make a Delicious Difference
October 06, 2011
Looking to make a difference in their communities, 30,000 Kraft Foods employees in 60 countries are volunteering for 700 projects this week as part of the company's third annual Delicious Difference Week.
CreateTheGroup Runs to CreateTheCure
October 05, 2011
When CreateTheGroup staffers decided to organize an agencywide team to run the Susan G. Komen Race for the Cure, they didn't realize how much they would benefit as well. The agency's Carina Liebeknecht explains.
Ad Club Salutes Feeding America
October 04, 2011
Marking the start of Advertising Week in New York, the Advertising Club of New York honored Feeding America feedingamerica.org at the event's opening lunch Oct. 3, the Stars of Madison Avenue.
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