October 03, 2011
When Nike Japan wanted to offer inspiration in the months following the earthquake, tsunami and nuclear disaster that struck the country earlier this year, it looked to Wieden+Kennedy Tokyo and Believe Media, Los Angeles, to craft a message of perseverance through "New Beginnings."
September 29, 2011
NBCUniversal's iVillage established an internship program for college students this summer to give them an in-depth understanding of how the company works. Here, iVillage President Jodi Kahn discusses the program, its success and where it's headed in the future.
September 27, 2011
Despite claims that cause marketing is dead, marketers have been paying more attention as social media and employee engagement bring cause to the forefront. Allison & Partners' Scott Pansky explains.
September 22, 2011
Saatchi & Saatchi has brought together bereaved Israeli and Palestinian parents as part of an initiative called Blood Relations, encouraging people from both sides of the conflict to come together to give blood. The initiative is the result of "The Impossible Brief" competition, a global creative contest to find ideas to help bring the two sides together.
September 20, 2011
When Squeaky Wheel co-founder Mailet Lopez was diagnosed with cancer, she discovered what helped her most was connecting with people who had experienced the same thing. Thus was born a new social support site, IHadCancer.com. Her agency partner, Anthony Del Monte, explains.
September 15, 2011
What can recovering addicts do with their lives? Beit T'Shuvah came up with an answer: It created BTS Communications, the only marketing agency in the world housed in a residential substance-abuse recovery center.
September 13, 2011
Zimmerman Advertising believes in giving back to the community--so it spent the summer creating a new production facility at its founder's alma mater, Piper High School.
September 08, 2011
Environmental sustainability, corporate citizenship and responsibility have been intriguing business topics lately. Make no mistake: The implications greatly affect you as a marketer. James Cerruti of Brandlogic offers advice for measuring the impact on social practices and corporate governance.
September 01, 2011
Billie Jean King is starring in a new campaign to fight arthritis. The effort by the Ad Council, working with the Arthritis Foundation and the United States Tennis Association, focuses on the power of movement and physical activity to counter osteoarthritis, the most common form of arthritis.
August 30, 2011
The future of customer relationship marketing will be in the hands of today's young people, and it's up to us as thought leaders in the industry to prepare them. Merkle's Craig Dempster talks about the Direct Marketing Educational Foundation's weeklong program to immerse college students in CRM.
August 25, 2011
The National September 11 Memorial & Museum is launching a PSA campaign in conjunction with the Ad Council, asking Americans to "honor, remember and reunite" by donating to or visiting the memorial, being dedicated in New York on the 10th anniversary of the attacks.
August 23, 2011
Orion Trading is partnering with the Avon Foundation as an official national sponsor of the 2011 Avon Walk for Breast Cancer, as part of the IPG Mediabrands agency's Gives Back program.
August 18, 2011
One person and one agency can make a difference. But collaborating with a group of partners can change a city. Hill Holliday's Joe Berkeley explains how.
August 16, 2011
Hoping to get Americans to be more aware about their use of water, Shelton Group has launched a PSA campaign, "Wasting Water Is Weird."
August 11, 2011
While natural disasters grab headlines, it's important to remember that their effects on communities remain long after the media focus has shifted. Sapient's Frank Schettino talks about the need long-term CSR efforts.
August 10, 2011
StumbleUpon is officially launching Stumbling for Good, a new advertising program to help nonprofits increase awareness and site traffic.
August 09, 2011
Digitas employees went to work last week to help their communities in New York and Philadelphia, volunteering as part of the company's Community Service Day program.
August 04, 2011
Are fears of greenwashing keeping your company from promoting its green achievements? Green marketing adviser Jacquelyn Ottman offers five steps for going green in a skeptical consumer environment.
July 28, 2011
New moms of the millennial set are looking for triple-bottom-line returns on their purchases. Recyclebank's Samantha Skey offers five suggestions on marketing to these women.