From Corporate Social Responsibility to Charity: Doing Well By Doing Good.
Let Us Know About Your Good Deeds and Cause-Based Efforts.
Also: Find out more about the GoodWorks Effie.
April 21, 2009
On April 25, the Ad Club Young Professionals of New York will be taking part in Hands on New York Day to raise money to support New York Cares, New York's leading volunteer organization. Team leader Aileen Bulanadi explains to Goodworks why her group is getting involved.
April 16, 2009
The Canadian moose has an unusual ally in the fight to preserve its natural habitat: an advertising agency by the name of Holmes & Lee. Earlier this month, the Toronto-based shop launched a pro bono, out-of-home campaign featuring wild animals in various states of urban homelessness to educate Canadians about threats to the country's wildlife habitat and persuade them to take action to help preserve it.
April 15, 2009
Do you question your health-care provider as much as you query your cellphone provider? You should, according to a new series of PSAs breaking today from the Ad Council and the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality.
April 14, 2009
The U.S. Army and the Ad Council have launched a new series of public service announcements as part of their "Boost" campaign to encourage students to graduate from high school. The effort is an extension of the High School Dropout Prevention initiative that made its debut in 2000.
April 14, 2009
Doug Checkeris, CEO of MediaCom North America, recently served as chairman of Dress for Success' annual "Something to Share" Worldwide Gala in New York, which raised more than $1 million for the nonprofit organization.
April 10, 2009
Soon consumers will have a reason to feel positively virtuous about biting into a chocolate bar.
Mars, which produces fan favorites M&Ms, Snickers and Dove, said this week that it intends to certify its entire cocoa supply as being sustainably produced by 2020. In pursuit of that goal, the confectioner is partnering with the Rainforest Alliance. It hopes to achieve Rainforest Alliance certification for a significant portion of its total cocoa requirements. Products carrying the seal are produced in a way that safeguards natural habitats and ensures workers are fairly treated.
April 03, 2009
The Ad Council has launched a national Lupus-awareness campaign with the U.S. Department of Health & Human Services. The PSA effort was developed pro bono by Los Angeles-based Muse Communications.
April 01, 2009
Interest in green products is holding despite the recession—even though consumers are more wary of environmental claims than ever. According to the newly released BBMG Conscious Consumer Report, a majority of consumers believe it's important to buy products with social and environmental benefits, and they're willing to pay more for those products. However, 23% of consumers say they have "no way of knowing" if a product does what it claims.
April 01, 2009
In the wake of an historic presidential election, shakeups in Congress and an unfolding economic recession, advertisers will need to adapt to changing consumer expectations as well as a tougher regulatory oversight of "green" marketing claims. Fortunately for most companies, adapting to these new market realities means following a few basic principles. For those that cannot, or will not, adapt, 2009 could get ugly—and expensive.
April 01, 2009
At a time when President Barack Obama is encouraging everyone to get involved in giving to others, Ad Age is marking the marketing, advertising and media communities' many contributions in a new blog, GoodWorks. With GoodWorks, we'll be looking at developments in corporate social responsibility and cause marketing as well as recognizing individual good works. We plan to run news about interesting programs as well as columns by people active in this space who have something new and thought-provoking to contribute. We'll also focus on individual and group efforts -- for example, local ad-club initiatives or one or two industry people who start grass-roots drives.
To get involved in GoodWorks and spread the word -- and to offer ideas and inspiration -- please e-mail Karen Egolfand let us know what you're doing. Or post your comments to the posted articles.
This industry has always been involved in giving back, whether through the Ad Council's public service campaigns or the American Advertising Federation's ad-club work or through efforts recognized by the Cause Marketing Forum. With GoodWorks, we're offering people a chance to let others know what they're doing, to share ideas and to find new ways to get involved themselves.