July 27, 2011
J.C. Penney is launching a program, "Pennies From Heaven," to benefit after-school programs. Customers at the retailer's 1,100-plus stores will be asked to round their purchase amounts up to the nearest dollar and donate the extra change to the program.
July 25, 2011
Crowdsourcing is a hot topic in marketing circles these days. While iconic brands have been using it, now a nonprofit is adopting it to help America's children. Jim Hmurovich of Prevent Child Abuse America explains.
July 21, 2011
In fall 2005, CMT established a national call to volunteerism with the creation of CMT One Country. The goal of this initiative: to encourage viewers to take action in their communities. CMT's Lucia Folk explains.
July 20, 2011
The U.S. Department of Energy on "Saving Energy Saves You Money," a campaign created pro bono by GSD&M.
July 14, 2011
The life of a nonprofit is typically burdened by limited financial capabilities, minimal resources and often a lean team of one. But as a small business owner and CEO of search engine marketing agency Elite SEM, Ben Kirshner says the entrepreneurial spirit, unwavering commitment and creativity of nonprofits is exactly what motivates him every day.
July 07, 2011
Trying a campaign that really is green, Coca-Cola and World Wide Fund for Nature Philippines have put up a billboard in Manila that they say helps to promote the environment: The 60-by-60-foot sign is made up largely of living plants, which absorb carbon dioxide.
June 30, 2011
GroupM North America has named the first three honorees in the GroupM Diversity Scholarship program it established with City College of New York late last year as part of an ongoing effort to promote diversity and inclusion within the media and advertising industry.
June 28, 2011
Everyone on our planet has an equally compelling stake in a green future. But not everyone thinks about "green" in exactly the same way. Fay Ferguson of Burrell Communications explains.
June 24, 2011
Cramer-Krasselt is working on getting parents more involved in their kids' education. The agency is partnering with COA Youth & Family Centers to set up interactive displays -- dubbed "guerrilla classrooms" -- around Milwaukee.
June 22, 2011
With more than 200 million domain registrations worldwide, an escalating number of "traditional" .coms (read: for-profits or commercial entities) are broadening their online reach by building out their .orgs to dedicate a holistic space to their philanthropic efforts, educational initiatives, online community engagement or crisis communications. Lauren Price of .ORG, the Public Interest Registry, explains.
June 17, 2011
With nearly 30 million Americans suffering from rare diseases, pharmaceutical marketers can provide significant help. Companies that become engaged in these communities and bring real value to its members are welcomed. Those with formulaic "selling to a segment" thinking are not. Wendy White of Siren Interactive explains.
June 16, 2011
Frigidaire and mobile app Gowalla have teamed up with actress Jennifer Garner to support
Save the Children while encouraging Americans to eat better.
June 15, 2011
In honor of Father's Day, the Ad Council has released new PSAs in its effort to encourage fathers to "Take Time to Be a Dad Today." The new ads are the latest in a 15-year campaign created pro bono by Campbell Ewald, Warren, Mich., to inspire fathers to be more involved in their children's lives.
June 13, 2011
Consumers around the world are getting smarter about going green and are looking to buy more environmentally sensitive products in the auto, energy and technology sectors as compared to last year, according to the0 2011 ImagePower Global Green Brands Study released last week.
June 09, 2011
Trying to make life better for Canada's youth, Virgin Mobile Canada is working to encourage people to volunteer to help at-risk and homeless teens through its RE*Generation program based on Causecast technology. People who donate their time can earn rewards such as concert tickets and events across Canada -- starting with the Katy Perry California Dreams tour.
June 09, 2011
Late last month, Tri-State Advertising and Marketing Professionals, a chapter of the American Advertising Federation, awarded the Southeast Missouri Food Bank, headquartered in Cape Girardeau. Mo., a $100,000 grant as part of the club's Advertising for a Cause initiative. It couldn't have come at a better time.
June 08, 2011
Just in time for National Get Outdoors Day on June 11, the Ad Council and the USDA Forest Service are launching new PSAs encouraging families to explore the nation's forests. The effort will be officially introduced that day at Kingman Island, Washington, D.C., by Tom Tidwell, chief of the U.S. Forest Service.
June 08, 2011
When the CMT Music Awards show opens tonight, the spotlight will focus beyond the stars of country music. CMT's pro-social arm, CMT One Country, has been working to connect brands to charitable efforts in conjunction with the annual awards show.
June 07, 2011
For the last few months, McCann New York staffers have been working with students from Isaac Newton Middle School in Harlem to teach them how to develop a strategy and creative messaging to produce TV spots in a program called Ad Lab.