June 06, 2011
From the "I Love Boobies" campaign brought to you by Keep a Breast Foundation to the often graphic illustrations of rotting organs in antismoking ads, cause marketing has gone rogue in the battle for consumer attention. But is the shock approach truly effective in the nonprofit world? It depends, says Cohn & Wolfe's Jeremy Baka.
June 03, 2011
The Federal Emergency Management Agency and the American Red Cross have partnered with the Ad Council in a new PSA effort to help companies prepare for natural or manmade disasters.
June 02, 2011
DonorsChoose.org and eBay are being honored by the Cause Marketing Forum as the top winners in the CMF's annual Cause Marketing Halo Awards.
May 27, 2011
The Ad Council this week launched a new PSA campaign, "Conoce las Preguntas" ("Know the Questions") "to encourage Hispanics to get more involved in their healthcare and to talk to their doctors.
May 25, 2011
Supermodel Gisele Bundchen and actor Don Cheadle are facing off in a fight for the environment. The two "Goodwill Ambassadors" are vying for votes as part of the UN Environment Programme's World Environment Day Challenge to inspire people to take positive action to help the environment.
May 24, 2011
Working to help the victims of the recent earthquake and tsunami in Japan, the Art Directors Club and One Club have launched Creatives Unite for Japan, a charitable initiative that gives the creative community a way to directly contribute to disaster relief.
May 13, 2011
The NBA is joining the Ad Council and the Gay, Lesbian & Straight Education Network to launch a new effort targeting anti-gay language among teens. The PSAs, which will debut May 15 during the NBA Conference Finals on ABC, TNT and ESPN, feature the Phoenix Suns' Grant Hill and Jared Dudley.
May 13, 2011
To support its recent commitment to the Great Ape Pledge from People for the Ethical Treatment of Animals, BBDO NY has installed an auto-correct program on all of its computers to remind creatives and others not to use these animals in videos and films.
May 12, 2011
As part of its "Give Back" initiative, Momentum Worldwide is working to raise $25,000 to help the victims of the March 11 earthquake and tsunami that hit Japan.
May 10, 2011
The opportunity for the social sector to make a real impact and instigate behavioral change on a wide scale still ultimately remains a question of how it utilizes its commercial brand partnerships. Consultant Chantal Oosman explains.
April 29, 2011
The Art Directors Club in May will salute 4th Amendment Wear and JWT, New York, with its inaugural ADC Designism Award honoring work for a nonprofit that drives social or political changes.
April 20, 2011
In CreateAthon onCampus, students spend 24 hours working with mentors on marketing materials to help local nonprofits. Associate Professor Peyton Rowe explains how the program, which she launched at Virginia Commonwealth University, works -- for students and charities.
April 08, 2011
The March of Dimes is launching its first campaign in three years for its main fundraiser, the March for Babies. The effort, handled by Barkley, Kansas City, Mo., promotes the nonprofit's walkathon, formerly known as WalkAmerica, a series of events around the country in April and early May.
March 30, 2011
Companies that want to do good while gathering market research are being offered a new way to do that, thanks to the CMO Council and its Pause to Support a Cause.
March 24, 2011
Last year, several youth who identified as or were perceived to be gay, lesbian, bisexual, transgendered, queer and questioning ended their own lives as a result of cyberbullying. In response, journalist/blogger Dan Savage launched the inspirational It Gets Better project, inviting adults to submit videos in support of these teens. DraftFCB's Brooke Skinner tells why her agency got involved.
March 22, 2011
A spoof video told Britons they could help starving people by donating their excess fat gained a lot of traction -- and drove home the lesson that quick fixes don't work in the long term. Practical Action's Margaret Gardner offers the cause effort's lessons for marketers.
March 17, 2011
GE Healthcare Canada's annual meetings, like many corporate gatherings, pack a lot of action into a short amount of time. But this year,employees carved out some team-building time to build a prosthetic limb for a Third World amputee. GE's Helen Landry explains.
March 11, 2011
What happens when companies need to change consumer behavior rather than buying patterns to encourage social change? For several months the students at Boulder Digital Works have not only been working to answer these questions. Student Jesse Weaver explains.