That retracted fan account of a Pearl Jam show shot by director Cameron Crowe for a Target ad? Confirmed.
You won't find the word "singles club" anywhere in Mountain Dew's press materials, but that's the best way to describe the current direction of Green Label Sound. Beginning this month, the cola brand's free digital music outlet is shifting to a monthly schedule, starting with a release by Inglewood rap duo U-N-I that drops today.
With its new Sponsored Song program, ReverbNation is aiming to give some of its member bands marketing dollars that would normally be unavailable to them.
Sure, maybe you're totally over the ShamWow guy and his infamous alleged scuffle with a painted lady. But truly superb funny video remixes take time and patience, people. Case in point: Steve Porter's epic remix of Vince Shlomi's Slap Chop infomercial, which will live among the apex of its genre for a long time.
In a blog post yesterday, Businessweek's Jon Fine -- who's also a former Ad Ager -- dredged up the forgotten history of hair metal band Autograph and its pioneering product placement during MTV's wee years.
EMI is integrating its artists into branded impulse buys like pre-paid debit cards and lotto tickets.
Songs for Soap's little brother would like readers to know that, in an ad that began running this week, Courtyard by Marriott is featuring a bit of the song "Lolita" from indie-pop sensation Throw Me the Statue.
