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Author

Charlie Moran

Stephen Colbert: Black Eyed Peas Missed Many 'Advertunities' in Latest Video

Turns Out 'I Gotta Feeling' Probably Has Four Product Placements

In last night's episode of "The Colbert Report," Stephen examined this year's summer jamz, and in the process took issue with the video for the Black Eyed Peas' latest hit, "I Gotta Feeling." He lamented: "Peas, please! You guys are the masters of the mass-market sell-out. You missed so many advertunities!

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Author

Charlie Moran

Taco Bell Steps Up to the Mic ... Again

Once Again, Fast-Feeder Tries to Comment on Hip-Hop. Why?

What to say about this Taco Bell "music video" for its song "It's All About The Roosevelts"?

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Charlie Moran

A Taylor-Made Complaint for United Airlines

Country Musician Dave Carroll Takes Year-Long Customer-Service Quest Viral

Halifax musician Dave Carroll has created a viral hit with a video decrying the behavior of United Airlines and its treatment of his Taylor guitar.

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Jeff Daniel

Build Your Band and the Brands Will Come

To Get Coca-Cola's Attention, Focus on Your Music Career, Not Marketers

There is no music-branding silver bullet that will skyrocket a developing artist to stardom and riches. Take your time and focus on your own career and we will find you. It's often not the answer these artists want to hear, but it's the truth.

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Ko Kawashima

Brands Should Be Wired Into Music Discovery

An Understanding of Customer Affinities Can Provide a Valuable Service

Music fans care about discovery. Connecting people with what they want and what they don't even know they want yet is the name of the game.

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Author

Charlie Moran

Thank You for Killing Auto-Tune, Wendy's!

Jay-Z Says Fast Feeder's 'Frosty Posse' Ad Killed Pitch-Correction Technology

Somehow it took a fast-food restaurant to do for hip-hop what Jay-Z couldn't: kill Auto-Tune. He recently told a Chicago radio station that his latest song, "Death of Auto-Tune," was, in part, a reaction to a Wendy's spot that parodied the ubiquitous pitch-correction technology.

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Author

Charlie Moran

Spin the Red Circle

Pearl Jam to Appear in Target Ad, Retail Deal to Follow

That retracted fan account of a Pearl Jam show shot by director Cameron Crowe for a Target ad? Confirmed.

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Charlie Moran

The Green Label Singles Club

Mountain Dew's Branded Label Announces Slate of Bands, Goes Monthly

You won't find the word "singles club" anywhere in Mountain Dew's press materials, but that's the best way to describe the current direction of Green Label Sound. Beginning this month, the cola brand's free digital music outlet is shifting to a monthly schedule, starting with a release by Inglewood rap duo U-N-I that drops today.

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Author

Charlie Moran

ReverbNation to Offer DIY Song Sponsorships

Band Website Announces Pilot Program for 1,000 Indie Artists

With its new Sponsored Song program, ReverbNation is aiming to give some of its member bands marketing dollars that would normally be unavailable to them.

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Dawn Sutter Madell

Only You Can Prevent Music-Licensing Disasters

Be Prepared! What to Look Out for When Picking That Perfect Song

Sometimes I feel like a Boy Scout, always shouting "Be prepared!" But, honestly, it's the best way to get what you want in the end, and music licensing for advertising is no exception. Be prepared!

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