November 17, 2008
This isn't really newsworthy in any sort of "trend" sense (we don't think), but, for whatever reason, music supervisors seem to be picking up on the indie dance music lately.
November 17, 2008
Ladies and gentlemen, my YouTube news alert has finally delivered something worthwhile: a mash-up of songs and sounds from recent ads, many of which we've written about since this blog started.
November 14, 2008
Gap has unleashed a septet of holiday songs with perhaps the most ragtag assortment of celebrities, and they're inviting you to remix the parts on their site.
November 13, 2008
P. Diddy is hoping that some of Barack Obama's halo will shine on his new fragrance "I Am King." We wish some of Obama's humility could sprinkle down onto this Diddy's crown as well.
November 11, 2008
After single-handedly caring about Billy Bob Thornton's band, Dell is moving some brighter lights into the Dell Lounge.
November 07, 2008
This is Greg Gillis, who goes by the name Girl Talk, and he's joining some others like Pharrell in cutting an extended "I'm a PC" clip to support the recent Crispin campaign.
November 06, 2008
The good looking half of SFS has been busy trotting the globe this fall as a speaker and panelist at a number of music industry events.
November 06, 2008
Dudes, this commercial for "Wii Music" featuring Rev. Run and his sons is 10 pounds of cute in a five-pound bag.
November 06, 2008
It's not often that a sync license is heralded with its own press release, but Columbia Records went through the trouble of not only telling us that the Five for Fighting song "World" would be featured in this Sears campaign, they also provided us with the lyrics!
November 05, 2008
Not content to sit and watch as artists cut branded-entertainment deals without them, Sony Music has launched a new creative agency in Europe with independent ad agency Exposure Communications.
October 31, 2008
We just hope we'll have enough scratch for some riotously stiff eggnog this Christmas. That's about the best reassurance we can offer right now, but we do have this new Cadbury spot featuring our favorite Broken Social Scene song of all time, "Stars and Sons."
October 29, 2008
HP is running a new ad for its TouchSmart PC featuring the song "Do You Want to Touch Me," recorded by Joan Jett in 1982, and some British publications are suggesting it's creating a commotion. But it's not exactly because the lyrics are so racy; it's because of who originally wrote those lyrics: Gary Glitter, legendary pop star and notorious sex offender.
October 28, 2008
Devotchka's song "How It Will End" first appeared in 2004, but since then it's been like lovable Cousin Eddie, always showing up in TV commercials unannounced and in the most awkward circumstances.
October 28, 2008
Do musicians as pitchmen represent the "dumbing down" of marketing? Our local NPR affiliate WNYC ran a segment yesterday that featured Times and Salon critic Cintra Wilson suggesting that the tactic is a new low in our culture.
October 23, 2008
Decon Record's new creative agency promises to wrap together a footing in multimedia production, hip-hop record label expertise and new-media design.
October 23, 2008
Marketing and licensing one's music is more important than ever, and this year's CMJ Music Marathon, held on New York University's campus, struck up conversations with the publishing and advertising worlds that would have been unimaginable when the fest began 28 years ago.
October 20, 2008
The international free daily Metro is making James Blunt its global guest editor for the Nov. 17 issue, and you can only imagine what kind of shenanigans he's gonna get into!
October 20, 2008
No sooner had we written about the innovative deal between EMI Music Publishing and British retailer Sainsbury's Tu brand than the folks that made the deal, Corporate Creative Licensing have announced a partnership with publishing company Primary Wave.
October 14, 2008
For those of you who arrogantly sneered at the announcement of KFC's integrations in "Guitar Hero World Tour," I present this historical evidence of the Colonel's deep musical ambitions from long ago: "Colonel Sanders' Tijuana Picnic."
October 09, 2008
According to Gawker, your own SFS editor interviewed Common the other day and quizzed him on the quick-yet-prominent Zune in his new video. Read it. Discuss.
