February 03, 2009
Dairy Crest says John Lydon's participation in a Country Life butter campaign lifted sales 85% in the last quarter. So I guess punk isn't dead?
February 02, 2009
Get it while it lasts: The multi-artist collaboration Coke put together for the new "Open Happiness" campaign has finally leaked to YouTube.
February 02, 2009
Much like the "Pass" spot we wrote about, Pepsi is again using music to place itself in a historical context while simultaneously projecting itself into future. That's the idea, at least.
January 28, 2009
It appears that Hyundai has made a last-minute substitution for the music of Yo-Yo Ma in its Super Bowl Spots: a newly composed track "FOL" by Smashing Pumpkins members.
January 27, 2009
This may or may not be relevant at all to this blog, but upon reading the very tender, personal note from Joshua Eustis on the death of his Telefon Tel Aviv bandmate Charlie Cooper, I was horrified to see this contextual ad at the top of the MySpace blog post. Perhaps a little discretion when allowing "death" as a targeted keyword, people?
January 26, 2009
So I was watching TV last week when a commercial for EA Games' "Skate 2" came on the tube. The first thing I hear is the unmistakable guitar riff from "Ince Ince" by Turkish folk singer Selda Bağcan.
January 26, 2009
Hey band managers, musicians, label owners: Do you have any good advice on getting your music in front of marketers and agencies? What works or doesn't work?
January 23, 2009
Toyota's Yaris and Urban Outfitters have put together a 99¢ benefit compilation to benefit 12 independent radio stations across the country.
January 21, 2009
This year, as in years past, Midem, the music business' annual shindig at Cannes featured a lot of talk, panel discussions and announcements about the growing involvement of brands with music. Here's the big ones.
January 21, 2009
Hey creatives, here's something to consider when you're picking the latest jam for your Sprint commercial: are you leading kids to Satan?
January 20, 2009
A new Pepsi spot features the classic Who jam "My Generation" arranged for a montage of American culture and music throughout the 20th century.
January 19, 2009
When artists can use brand partnerships to create tangible benefits for their fans -- rather than funneling cash into more business ventures or a new Bentley -- it's easier for everyone to understand and accept why they were made.
January 19, 2009
HMV is expanding into the £1B live music market after agreeing to a joint venture with Mama Group that will give the retailer a stake in some of the UK's best-known music venues.
January 09, 2009
For Radiohead fanatics, this is ad may just be a bit of Wikipedia chum. For just about everyone else, it's a pretty disturbing image of homelessness framed with a wreath of ambient tones.
January 07, 2009
The recession finally hits home: GM has canceled production of 50 Cent's Pontiac G8 truck.
January 07, 2009
Iggy Pop is selling insurance for Swiftcover in the UK.
January 07, 2009
On Jan. 5, Wieden & Kennedy launched WK Radio as a way to "inspire creativity through provocative conversations, interviews and artistic expressions relating to arts, culture, media, and music," according to the agency's blog.
January 05, 2009
Composing on command is an extreme test of a songwriter's work ethic, so let's all admire Tucson-based Tex-Mex band Calexico and its new song "Absent Afternoon," which it wrote and recorded for Threadless using the t-shirt "Bird Migration" for inspiration.
January 05, 2009
It shouldn't be a mystery why Gatorade and its agency, Omnicom Group's TBWA/Chiat/Day, have picked Lil Wayne to narrate a new spot re-branding the beverage line.
December 30, 2008
According to Canada's National Post, hip-hop and R&B artists have been getting into the same game, dropping luxury goods as quickly as consumers did this year.
