When Trains Fly

From Observer to Participant

Or, Why I Made the Difficult Decision to Leave Ad Age for Consumer Media

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Taking a Page Out of the Past

How Magazines Have Changed Since 1989, and How They Haven't

Preparing to attend this year's American Magazine Conference, which starts this Sunday in Boca, I analyzed the agenda. Despite a ridiculous theme -- the MagaBrand? Really? -- it's a pretty good lineup, recognizing publishers' awareness of how much their world has changed. In past meetings, it has somehow felt like TV or online execs were brought in so publishers could scrutinize the enemy up close or ponder tacking on a "new media" wing to their print castles.

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Mass Media Is Alive and Well

The Catch: You Have to Live and Work in Brazil. And You Have to Get Here Soon

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'Time Warner Should Buy Starbucks'

Unless, er, It Shouldn't

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'Don't Budget by Medium'

And Other Words of Wisdom on Erasing False Distinctions Between Digital and 'Old' Media

Buried in a keynote presentation by Yahoo Chief Marketing Officer Cammie Dunaway was this advice to marketers: "Don't budget by medium." And as Tony Weisman, Digitas Chicago president, pointed out, they may have been the wisest words spoken during Advertising Week.

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Theater Owners Need Directions to Madison & Vine

If I Can't Hear the Ad, How Can it Entertain Me?

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It's Not About Your Brand; It's About Your Customer

Sorry, but We've Got to Redraw the Model One More Time

The first step in the transformation of the legacy media model was for media owners to take the distribution platform out of the center of how they defined themselves and replace it with the brand. ESPN (the gold standard of this model) is not a TV network, but a brand, and that brand expresses itself through a TV network, a magazine, radio programming, a Web site, a mobile service, and so on.

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Welcome to My Clog

Or, Why I Prefer to Post When I Actually Have Something to Say

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Ideas Created Elsewhere

Dell CMO's Comments on Split Between Creativity and Distribution Reveal Core Challenge for Big Agencies

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Quit Whining About 23-Year-Old Media Planners

Keep Complaining About Buying Silos: Advice to Media Owners

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