Blogs & Columnists
How to Avoid Patent Trolls
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
'Hispanic Malls' Drawing Crowds by Being Culturally in Tune
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
Smart TV Is Just Around the Living Room Corner
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
What Tumblr and Two More Potential Huge Deals Reveal About Tech Future
Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.
Get Ready for Innovations in a Cookie-Less World
If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.
Blogs & Columnists Archives
Wearable Technology Lets Us Track Consumers' Activity as Never Before
The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.
Full ArticleThe Key to Engaging Today's Video Audiences: Respect Their Time
To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.
Full ArticleWhat Happens When Brands Come Out of the Closet
From a marketing perspective, there has been an interesting parallel with more brands than ever coming out of the closet on this particular issue.
Full ArticleKnow the Multicultural Market and You'll Know the Key to Digital Success
Many marketers are depleting their multicultural budgets to plow more into digital, yet multicultural consumers are key influencers in the digital space.
Full ArticleWhat Can the Average Marketer Learn From Google Creative Lab?
An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?
Full ArticleBloomberg-Backed Gun-Control Campaign Falls Short With Congress
Mayors Against Illegal Guns may have swayed public opinion, but ads didn't move Senate.
Full ArticleDove's 'Real Beauty' Sketch-Artist Video Gets Parodied... With Men
Dove went viral with a video showing women that they're more beautiful than they think. Now comes the inevitable parody.
Full ArticleCreating a Viral Video on the Cheap and Dirty? Not So Fast!
There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.
Full Article- Most ReadGive Your Jobless Millennial an Edge With 12 Free Issues of Businessweek Twitter Launches Ad That Can Collect Personal Information for Marketers National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube Amazon Tops Walmart in Ranking of Most Valuable Brands Are You Wasting Money on Mobile Ads?
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