Big In Print
Blogs & Columnists
How Facebook Can Take Photos Beyond Its New 'Camera' and Instagram
Facebook's instinct to address its mobile issue with images is a good one: it was the first to popularize tagging, which made photo sharing the predominant behavior that it is today.
EU Cookie Law Could Be the Death of Digital
The law, as it stands, does not consider its impact on the industry. Forcing these requirements on marketers lead to huge erosion in the quality of web experiences for consumers -- the very constituents it hopes to protect.
The Summer Road Trip Went Digital. What's Your Strategy?
Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?
Want to Raise Online Display CPMs? Pull In Small Advertisers
As Internet ad spending rises, the value of ad inventory is dropping, crushing digital media companies. The solution: more small advertisers.
Ad Age Insights' Trend Report
The Cultural Connection
Univision Consumer Insights Research has been uncovering and studying the nuances and influence of Hispanic culture on consumer behavior for many years, and has now determined a concrete way of measuring U.S. Hispanics' cultural connections. Here, some highlights.
How Brands Should Evaluate Startups
Marketers are overwhelmed, but focusing on these criteria will help you see the forest for the trees when evaluating startups and new technologies.
Doing It Wrong: 11 Boring Things GM Posted on Facebook
GM's Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage.
GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem
Rather than focus on selling cars on Facebook, the brand should have looked at how to connect with its best advocates to influence purchase behavior across the social graph.
How Walmart Is Localizing Its Stores With Facebook
A social-local strategy lets retailers capitalize on consumer use of new media, at the store level.
Why Facebook Isn't Screwed When It Comes to Auto Marketing
The real questions we should be asking ourselves, before we blame Facebook for GM's marketing effectiveness, are were they doing it right and were they measuring it right?
Social Sharing Data Vampires: They Vant to Suck Your Data
With social sharing tools, publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued relevance
Will Facebook be an Internet Behemoth in 10 Years?
Facebook will need to fight a constant battle if it wants to maintain its dominant position amid ever-shifting consumer preferences and changing technologies.
Six Things You Need to Know About Real-Time Bidding
Real-time bidding campaigns perform well when executed correctly. But many assumptions about RTB 1.0 are incorrect. An integrated approach is essential.
