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As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

There was a clear vision threaded through PInterest's first "partner event" with marketers and agencies on Wednesday.

Hiring in Digital? Look for an Expert in, Yes, Traditional Media

The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.

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How to Avoid Patent Trolls

What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.

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'Hispanic Malls' Drawing Crowds by Being Culturally in Tune

Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.

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Smart TV Is Just Around the Living Room Corner

Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.

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What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.

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Get Ready for Innovations in a Cookie-Less World

If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.

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Forget the Year of Mobile -- It's Actually the Year of Video

Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.

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What Do We Say When 'Digital' Has Lost All Meaning?

Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.

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No Need to Dream of Interactive TV -- It's Already Here

It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.

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Broadcast TV Is Having a Rough Time, but Don't Count It Out

Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.

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YouTube Wants You To Pay So It Can Have More Of Everything

YouTube doesn't care where it comes from, it just wants more of it.

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Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars

Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?

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Discrimination Claim Against Interpublic Heads to Trial

A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.

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Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame

When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.

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Baby-Boomer Marketers Are Misreading Millennials' Media Behavior

Why are so many senior marketers missing the opportunity -- and their piece of the demo's $200 billion in spending power?

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What Do 'Shopping-Haul' Viral Videos Have That Yours Don't?

As much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see that that's just not the case.

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Beyond Leaning In: What I Learned on the Way to the C-Suite

Sandberg and Mayer notwithstanding, ambitious women tend to think of themselves as the potential No. 2 in an organization instead of the No. 1.

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So You Want to Start an Agency? Pin These Tips to Your Wall

Here are 11 things you need to know, starting with: The world does not need another ad agency.

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It's Time For a New Approach to Client Conflicts

So much has changed. Yet our view of what constitutes a conflict of interest has not.

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Why JCP, Walmart and Others Fail at Changing Their Spots

Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.

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Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)

H&M TV ads feature singer as a blonde and brunette, but consumer research shows one performed much better.

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Is Your Conference Room an Einstein, a Slayer Cake or a Plain Old B?

Victors & Spoils is trying to crowdsource the names of its meeting spaces.

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