Blogs & Columnists
As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
There was a clear vision threaded through PInterest's first "partner event" with marketers and agencies on Wednesday.
Hiring in Digital? Look for an Expert in, Yes, Traditional Media
The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.
How to Avoid Patent Trolls
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
'Hispanic Malls' Drawing Crowds by Being Culturally in Tune
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
Smart TV Is Just Around the Living Room Corner
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
Blogs & Columnists Archives
How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?
Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.
Full ArticleOf Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too
Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.
Full ArticleWearable Technology Lets Us Track Consumers' Activity as Never Before
The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.
Full ArticleThe Key to Engaging Today's Video Audiences: Respect Their Time
To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.
Full ArticleWhat Happens When Brands Come Out of the Closet
From a marketing perspective, there has been an interesting parallel with more brands than ever coming out of the closet on this particular issue.
Full ArticleKnow the Multicultural Market and You'll Know the Key to Digital Success
Many marketers are depleting their multicultural budgets to plow more into digital, yet multicultural consumers are key influencers in the digital space.
Full ArticleWhat Can the Average Marketer Learn From Google Creative Lab?
An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?
Full ArticleBloomberg-Backed Gun-Control Campaign Falls Short With Congress
Mayors Against Illegal Guns may have swayed public opinion, but ads didn't move Senate.
Full Article

