Blogs & Columnists

How to Avoid Patent Trolls

How to Avoid Patent Trolls

What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.

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'Hispanic Malls' Drawing Crowds by Being Culturally in Tune

'Hispanic Malls' Drawing Crowds by Being Culturally in Tune

Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.

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Smart TV Is Just Around the Living Room Corner

Smart TV Is Just Around the Living Room Corner

Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.

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What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.

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Get Ready for Innovations in a Cookie-Less World

Get Ready for Innovations in a Cookie-Less World

If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.

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Discrimination Claim Against Interpublic Heads to Trial

A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.

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Blogs & Columnists Archives

Wearable Technology Lets Us Track Consumers' Activity as Never Before

The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.

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The Key to Engaging Today's Video Audiences: Respect Their Time

To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.

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What Happens When Brands Come Out of the Closet

From a marketing perspective, there has been an interesting parallel with more brands than ever coming out of the closet on this particular issue.

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Know the Multicultural Market and You'll Know the Key to Digital Success

Many marketers are depleting their multicultural budgets to plow more into digital, yet multicultural consumers are key influencers in the digital space.

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What Can the Average Marketer Learn From Google Creative Lab?

An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?

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Bloomberg-Backed Gun-Control Campaign Falls Short With Congress

Mayors Against Illegal Guns may have swayed public opinion, but ads didn't move Senate.

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Dove's 'Real Beauty' Sketch-Artist Video Gets Parodied... With Men

Dove went viral with a video showing women that they're more beautiful than they think. Now comes the inevitable parody.

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Creating a Viral Video on the Cheap and Dirty? Not So Fast!

There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.

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