Blogs & Columnists
From Japan, The Biggest Social Network You Never Heard Of
Japan's 'Line' is the world’s fastest-growing social network, having reached 50 million followers in just 399 days.
Here's What Happened When Adland Held a Hot-Dog-Eating Contest
Agencies unleash their top chompers to to battle for the top-dog title in adland eating contest.
We'll Never Achieve Diversity Hiring Only From One Another
The ad industry is behind on diversity recruiting, largely because it's too incestuous and fails to publicize job opportunities.
Mobile Marketing Isn't About Screens or Devices, It's About Behavior
Too many brands are treating the mobile marketplace as a unified whole, instead of adapting creative to each device.
How Ready Is America Really for Gay-Themed Advertising?
It's one thing to accept gay marriage and another to see it aggressively portrayed in ads on your iPhone.
Four Essential Questions to Ask About Your Branded Content
What's content without story?
The Four Top Myths About Online Ad Viewability
Talk about ads' visibility on the screen tends to make everyone nervous -- with reason. Four myths need to be demolished first.
We Need Quality Time From Viewers, Not Just a Quick 'Share'
Half of you might share this without reading it all the way through. That's the reality of the internet.
When Will Digital Ads Finally Generate a 'Water-Cooler Moment'?
A focus on tech over storytelling is keeping brands from generating water-cooler moments with digital advertising.
To Win at Mobile, Get Inside the Consumer's Mind
Here are three things mobile marketers can learn from watching 5-year olds.
Mobile Ads Don't Just Annoy, They Betray
If mobile ads want to be on my smartphone, they'd better honestly care about me and make my life easier,
Foursquare Is Generating Too Much Useless Noise
Foursquare is too much useless noise. It must flip its value exchange so users get immediate value, and brands will hop on board.
The Third-Party Cookie Divide Is Debilitating the Industry
All-or-nothing proclamations and actions on third-party cookies are creating conflict and putting the digital-ad industry at risk.
Blogs & Columnists Archives
RTB Is the Most Overhyped Technology Ever
RTB has uses but most sites would be out of their minds to replace their sales forces with programmatic sales. Here's an example.
Full ArticleNative Advertising Is Making Media Brands Count for More, Not Less
Publishers are challenging long-held, idealistic lines between ads and edit, but that's a good thing, according to Antony Young.
Full ArticleAs Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
There was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday.
Full ArticleHiring in Digital? Look for an Expert in, Yes, Traditional Media
The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.
Full ArticleHow to Avoid Patent Trolls
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
Full ArticleSmart TV Is Just Around the Living Room Corner
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
Full ArticleWhat Tumblr and Two More Potential Huge Deals Reveal About Tech Future
Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.
Full ArticleGet Ready for Innovations in a Cookie-Less World
If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.
Full Article
Creativity Picks
You Just Can't Follow the Fiat Abarth on Twitter
