Blogs & Columnists
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
Why are so many senior marketers missing the opportunity -- and their piece of the demo's $200 billion in spending power?
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
YouTube doesn't care where it comes from, it just wants more of it.
Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?
Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.
Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.
The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.
To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.
An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?
As much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see that that's just not the case.
Sandberg and Mayer notwithstanding, ambitious women tend to think of themselves as the potential No. 2 in an organization instead of the No. 1.
Here are 11 things you need to know, starting with: The world does not need another ad agency.
So much has changed. Yet our view of what constitutes a conflict of interest has not.
From a marketing perspective, there has been an interesting parallel with more brands than ever coming out of the closet on this particular issue.
H&M TV ads feature singer as a blonde and brunette, but consumer research shows one performed much better.
Victors & Spoils is trying to crowdsource the names of its meeting spaces.
Many marketers are depleting their multicultural budgets to plow more into digital, yet multicultural consumers are key influencers in the digital space.
Mayors Against Illegal Guns may have swayed public opinion, but ads didn't move Senate.
Blogs & Columnists Archives
Dove went viral with a video showing women that they're more beautiful than they think. Now comes the inevitable parody.Full Article
There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.Full Article
Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world.Full Article
The problem is not whether social value can be measured in dollars. Perhaps the issue is that we can't measure in dollars objectives that weren't intended to be profitable in the first place.Full Article
Brand marketers don't believe that ad-tech companies view brands as true partners.Full Article
If you haven't checked out the flurry of tweets about what working at an agency is like, you probably should.Full Article
RPA ensures you'll run home and floss tonight with this grotesque, yet extremely watchable short to promote the Newport Beach Film Festival.Full Article