Blogs & Columnists
Forget the Year of Mobile -- It's Actually the Year of Video
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
What Do We Say When 'Digital' Has Lost All Meaning?
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
Why JCP, Walmart and Others Fail at Changing Their Spots
Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.
No Need to Dream of Interactive TV -- It's Already Here
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
Baby-Boomer Marketers Are Misreading Millennials' Media Behavior
Why are so many senior marketers missing the opportunity -- and their piece of the demo's $200 billion in spending power?
Broadcast TV Is Having a Rough Time, but Don't Count It Out
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
YouTube Wants You To Pay So It Can Have More Of Everything
YouTube doesn't care where it comes from, it just wants more of it.
Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars
Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?
How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?
Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.
Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too
Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.
Wearable Technology Lets Us Track Consumers' Activity as Never Before
The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.
The Key to Engaging Today's Video Audiences: Respect Their Time
To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.
What Can the Average Marketer Learn From Google Creative Lab?
An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?
Blogs & Columnists Archives
Dove's 'Real Beauty' Sketch-Artist Video Gets Parodied... With Men
Dove went viral with a video showing women that they're more beautiful than they think. Now comes the inevitable parody.
Full ArticleCreating a Viral Video on the Cheap and Dirty? Not So Fast!
There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.
Full ArticleWhy Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Utility
Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world.
Full ArticleDon't Use Social to Generate Sales; Make Selling Social
The problem is not whether social value can be measured in dollars. Perhaps the issue is that we can't measure in dollars objectives that weren't intended to be profitable in the first place.
Full ArticlePublishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust
Brand marketers don't believe that ad-tech companies view brands as true partners.
Full ArticleAd Biz Is Yukking It Up With the #AgencyLife Hashtag
If you haven't checked out the flurry of tweets about what working at an agency is like, you probably should.
Full ArticleA Dentist Gets Scalpel-Happy in Graphic Newport Beach Film Fest Spot
RPA ensures you'll run home and floss tonight with this grotesque, yet extremely watchable short to promote the Newport Beach Film Festival.
Full ArticleWelcome to the Post-Ad-Tech Era
It's time for the industry's conversation to get beyond what ad tech is to the real benefits that enterprise technology can bring to a marketer's strategy.
Full Article- Most ReadCNN and Elle Test Google Glass as a Way to Push Content to More People Forget the Year of Mobile -- It's Actually the Year of Video What Do We Say When 'Digital' Has Lost All Meaning? #FitchTheHomeless: Watch the Harsh (!) Anti-Abercrombie Video That's Gone Viral Vote: Which New Broadcast Comedy Will Get Canceled First?
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- Most EmailedAdland's Fears Realized: Mondelez Piggybacks on P&G's Payment Terms Forget the Year of Mobile -- It's Actually the Year of Video #FitchTheHomeless: Watch the Harsh (!) Anti-Abercrombie Video That's Gone Viral CNN and Elle Test Google Glass as a Way to Push Content to More People Campaign Against Child Abuse Tops Samsung and Evian on Viral Video Chart
Creativity Picks
Smart Rescues Stranded Drivers in Moscow
