Blogs & Columnists
Japan's 'Line' is the world’s fastest-growing social network, having reached 50 million followers in just 399 days.
Agencies unleash their top chompers to to battle for the top-dog title in adland eating contest.
The ad industry is behind on diversity recruiting, largely because it's too incestuous and fails to publicize job opportunities.
Too many brands are treating the mobile marketplace as a unified whole, instead of adapting creative to each device.
It's one thing to accept gay marriage and another to see it aggressively portrayed in ads on your iPhone.
What's content without story?
Talk about ads' visibility on the screen tends to make everyone nervous -- with reason. Four myths need to be demolished first.
Half of you might share this without reading it all the way through. That's the reality of the internet.
A focus on tech over storytelling is keeping brands from generating water-cooler moments with digital advertising.
Here are three things mobile marketers can learn from watching 5-year olds.
If mobile ads want to be on my smartphone, they'd better honestly care about me and make my life easier,
Foursquare is too much useless noise. It must flip its value exchange so users get immediate value, and brands will hop on board.
All-or-nothing proclamations and actions on third-party cookies are creating conflict and putting the digital-ad industry at risk.
Today's immigrants are keeping their cultural differences, and they want these to be represented in the media.
When it comes to race, Americans tend toward the binary. The truth is more complicated.
Despite racist commentary from YouTube viewers, survey shows consumers liked spot with biracial child.
May was Asian-Pacific Heritage Month, a good opportunity to recognize great strides this U.S. minority has made in advertising.
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.
Authenticity doesn't demand that we always talk openly with the customer. What it demands is that we remain true to who we are as a company.
The location, costs and self-congratulatory tone are targets for critics, but the Cannes Lions provoke and inspire our world for the better.
A common coding system would provide immense benefits, including enhanced ratings measurement and advanced cross-platform analytics.
To achieve marketing effectiveness, broad and multilayered cultural influence truly demands wide and deep cultural knowledge.
When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.
Quit thinking like an executive and start thinking like an overwhelmed consumer trying to make a good choice.
We're not sure what Michael Graves and JC Penney are up to with this housewares line.
Blogs & Columnists Archives
Publishers are challenging long-held, idealistic lines between ads and edit, but that's a good thing, according to Antony Young.Full Article
There was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday.Full Article
The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.Full Article
Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.Full Article