Blogs & Columnists
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.
If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.
A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.
When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.
Why are so many senior marketers missing the opportunity -- and their piece of the demo's $200 billion in spending power?
As much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see that that's just not the case.
Sandberg and Mayer notwithstanding, ambitious women tend to think of themselves as the potential No. 2 in an organization instead of the No. 1.
Here are 11 things you need to know, starting with: The world does not need another ad agency.
So much has changed. Yet our view of what constitutes a conflict of interest has not.
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
YouTube doesn't care where it comes from, it just wants more of it.
Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?
Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.
Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.
Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.
H&M TV ads feature singer as a blonde and brunette, but consumer research shows one performed much better.
Victors & Spoils is trying to crowdsource the names of its meeting spaces.
Blogs & Columnists Archives
The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.Full Article
To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.Full Article
Many marketers are depleting their multicultural budgets to plow more into digital, yet multicultural consumers are key influencers in the digital space.Full Article
An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?Full Article
Mayors Against Illegal Guns may have swayed public opinion, but ads didn't move Senate.Full Article
Dove went viral with a video showing women that they're more beautiful than they think. Now comes the inevitable parody.Full Article
There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.Full Article