Blogs & Columnists

What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.

Full Article More DigitalNext
Get Ready for Innovations in a Cookie-Less World

Get Ready for Innovations in a Cookie-Less World

If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.

Full Article More DigitalNext

Discrimination Claim Against Interpublic Heads to Trial

A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.

Full Article More Agency News
Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame

Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame

When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.

Full Article More Guest Columnists
Forget the Year of Mobile -- It's Actually the Year of Video

Forget the Year of Mobile -- It's Actually the Year of Video

Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.

Full Article More DigitalNext
What Do We Say When 'Digital' Has Lost All Meaning?

What Do We Say When 'Digital' Has Lost All Meaning?

Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.

Full Article
No Need to Dream of Interactive TV -- It's Already Here

No Need to Dream of Interactive TV -- It's Already Here

It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.

Full Article
Broadcast TV Is Having a Rough Time, but Don't Count It Out

Broadcast TV Is Having a Rough Time, but Don't Count It Out

Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.

Full Article
YouTube Wants You To Pay So It Can Have More Of Everything

YouTube Wants You To Pay So It Can Have More Of Everything

YouTube doesn't care where it comes from, it just wants more of it.

Full Article
Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars

Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars

Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?

Full Article
How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?

How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?

Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.

Full Article
Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too

Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too

Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.

Full Article
Wearable Technology Lets Us Track Consumers' Activity as Never Before

Wearable Technology Lets Us Track Consumers' Activity as Never Before

The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.

Full Article

Blogs & Columnists Archives

The Key to Engaging Today's Video Audiences: Respect Their Time

To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.

Full Article

What Can the Average Marketer Learn From Google Creative Lab?

An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?

Full Article

Bloomberg-Backed Gun-Control Campaign Falls Short With Congress

Mayors Against Illegal Guns may have swayed public opinion, but ads didn't move Senate.

Full Article

Dove's 'Real Beauty' Sketch-Artist Video Gets Parodied... With Men

Dove went viral with a video showing women that they're more beautiful than they think. Now comes the inevitable parody.

Full Article

Creating a Viral Video on the Cheap and Dirty? Not So Fast!

There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.

Full Article

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Utility

Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world.

Full Article

Don't Use Social to Generate Sales; Make Selling Social

The problem is not whether social value can be measured in dollars. Perhaps the issue is that we can't measure in dollars objectives that weren't intended to be profitable in the first place.

Full Article

Publishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust

Brand marketers don't believe that ad-tech companies view brands as true partners.

Full Article