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Blogs & Columnists

If You're Paying for It, It's Not Earned Media

If You're Paying for It, It's Not Earned Media

By Bob Knorpp on 02.24.2014

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Ad Review: Google Play Campaign Only Works in Small Doses

Ad Review: Google Play Campaign Only Works in Small Doses

By Ken Wheaton on 02.18.2014

70

Media's Millennial Myth: 'They'll Grow Into It'

Media's Millennial Myth: 'They'll Grow Into It'

By Kip Cassino on 02.14.2014

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In Digital-Data Frontier, Scammers and Hackers Find Pickings All Too Easy

In Digital-Data Frontier, Scammers and Hackers Find Pickings All Too Easy

By Rance Crain on 02.19.2014

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What the Art Market Can Teach Us About Branding

What the Art Market Can Teach Us About Branding

By Al Ries on 02.10.2014

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Coca-Cola's Super Bowl Controversy Shows the Risks of Going Total Market

Coca-Cola's Super Bowl Controversy Shows the Risks of Going Total Market

By David Morse on 02.07.2014

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Four Marketing Takeaways From the World Economic Forum

Four Marketing Takeaways From the World Economic Forum

By Steve King on 02.06.2014

224

How Obamacare Could Help Lead-Gen Marketers

How Obamacare Could Help Lead-Gen Marketers

By James Bayardelle on 02.11.2014

212

Mad Dash to 'Purpose' Is Marketers' Attempt to Foil the Price Cutters

Mad Dash to 'Purpose' Is Marketers' Attempt to Foil the Price Cutters

By Rance Crain on 02.05.2014

74
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Time to Celebrate the Year of the Horse

Time to Celebrate the Year of the Horse

By Bill Imada on 01.29.2014

632

The Better Product Always Wins -- And Other Marketing Myths

The Better Product Always Wins -- And Other Marketing Myths

By Al Ries on 01.27.2014

770
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Bud Light's NFL Effort Is Weird, But It Certainly Doesn't Work

Bud Light's NFL Effort Is Weird, But It Certainly Doesn't Work

By Rance Crain on 01.21.2014

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What the Most Interesting Man in the World Can Teach Marketers

What the Most Interesting Man in the World Can Teach Marketers

By Sally Abrahms on 01.23.2014

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Why Amazon's Data Store Doesn't Scare People -- But Facebook's Does

Why Amazon's Data Store Doesn't Scare People -- But Facebook's Does

By Nadia Tuma and Laura Simpson on 01.23.2014

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Have an Army of Freelancers and Temps? How Affordable Care Act Affects You

Have an Army of Freelancers and Temps? How Affordable Care Act Affects You

By Paul Muratore on 01.07.2014

57

How My Son's Autism Inspired Business Innovation

How My Son's Autism Inspired Business Innovation

By David Friedman on 01.11.2014

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What Changes Will Millennials Force Brands to Make in 2014?

What Changes Will Millennials Force Brands to Make in 2014?

By Jeff Fromm and Jeff Fromm on 01.03.2014

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