Marketing Blogs & Columnists

Six Steps for Launching­ a Brand Via PR

By Al Ries on 11.28.2016

Divided Political Arena Mirrors the Marketing Landscape

By Rance Crain on 11.17.2016

Peggy Conlon on Using Advertising to Shape Culture

By Rance Crain on 11.14.2016

ANA Chief Calls on CMOs to Take Back Marketing, But Do They Really Want To?

By Rance Crain on 10.31.2016

A Crisis Gone to Waste: Why Samsung Shouldn't Have Canceled ANA Presentation

By Ken Wheaton on 10.17.2016

How Did Dan Wieden Build His Empire? He's Not Quite Sure

By Rance Crain on 10.17.2016

How Big of a Discount Should Verizon Get on Yahoo?

By Shelly Palmer on 10.11.2016

Polarize, Don't Demonize: The Secret to Politics and Marketing

By Al Ries on 10.10.2016

Four Tactics Marketers Can Take From 'Outsider' Politicians

By Sophie Russell on 10.04.2016

Why Challenger Brands Matter in the Age of Disruption

By Mark Barden on 09.29.2016

Why Snapchat's Spectacles Can Succeed Where Google Glass Failed

By Shelly Palmer on 09.27.2016

Ad Review: Skittles Makes the Play of the Week

By Ken Wheaton on 09.23.2016

How Al Ries Positioned the Positioning Concept

By Rance Crain on 09.26.2016

Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations

By Bill Duggan on 09.22.2016

Pharmaceutical Marketers Need to Take a Chill Pill

By Ken Wheaton on 09.12.2016

Jean-Marie Dru on Why Disruption Isn't Destruction

By Rance Crain on 09.12.2016

What Do You Think About McConaughey's First Ad for Wild Turkey?

on 09.09.2016

What Brands Can Learn From Ads Aimed at Women

By Anne Rayner and Bec Brideson on 09.08.2016

Video Ad Review: AT&T Anti-Texting Ad a Punch in the Gut

By Ken Wheaton on 09.02.2016

Forget Your Ps; Mind the Four Ms of Marketing

By Al Ries on 09.05.2016

The Science of 'Hate-Watching:' What Trump Is Teaching TV Execs

By Jared Feldman on 08.25.2016

National TV 'News' Scores an Epic Fail for an Epic Flood in Louisiana

By Ken Wheaton on 08.20.2016

New 4A's Chief Must Let Advertisers Follow the Money

By Rance Crain on 08.22.2016