Blogs & Columnists
GoldiBlox-Beastie Boys Battle: What You Should (and Shouldn't) Learn
Ads face more of an uphill battle than song parodies alone. Also: don't count on a PR windfall to make up for the legal headache.
On Ad Viewability: Why the V-Word Needs to Become a Common Currency
Efforts to charge only for ads that are actually seen won't progress without building a shared language, Google's Neal Mohan writes.
After the Digital Agency: The Three New Archetypes for Winning Agencies
Digital expertise no longer differentiates agencies, David Cooperstein argues. So what's the next big thing?
'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business
Many managers heeded Theodore Levitt's advice -- and paid the price.
What Brands Can Learn About Data From the NAACP
In the race to understand their data, most companies miss the point, but some advocacy groups are ahead of the curve.
Industry Must Mobilize to Thwart Ad-Tax Deduction Shift
Eliminating the tax deduction may benefit some corporations, but ultimately it is the equivalent of an advertising tax.
Don't Let Congress Scale Back the Ad-Expense Deduction
Trimming tax deductions for ad expenses may help some companies, but it will crimp the ad industry, imperil jobs and limit free media.
Blogs & Columnists Archives
How to Get Around Google's New Keyword Data Limitations
Google's blackout on keyword data has businesses struggling with search-engine optimization. Here's how to get around it.
Full ArticleHashtags Breathe Life Back Into Social Commerce
The hashtag can unite offers across social platforms, says Kevin Bobowski, and even work as the mechanism of payment.
Full ArticleThe Ad Revolution Goes Micro Local
'Micro location' tech like Apple's iBeacon will give in-store shoppers unlimited information, argues Jeff Rosenblum, if marketers are smart.
Full ArticlePicture-Based Native Advertising: Marketers, You Have a New Language to Learn
Picture-based native advertising is coming on strong, says Tobias Peggs, and marketers need to learn new strategies.
Full ArticleMore Marketers Shifting From Multicultural Teams to 'Total Market' Strategy
Two years after Walmart ended its multicultural marketing team in favor of a companywide focus, the 'Total Market' strategy has spread.
Full ArticleWhy Ad Agencies Aren't Going Away Anytime Soon
Marketer can do all of their own advertising faster and cheaper. But they're entirely too caught up in themselves.
Full ArticleFixing Ad Repetition: Let's Split the Stream to Heavy and Light TV Viewers
The top third of TV viewers accounts for two-thirds of ad impressions, argues Robert Norcross, suffering far too much commercial repetition.
Full ArticleIAB: 72% of Publishers Are Now Using Programmatic Ad Technologies
With the vast majority of advertisers using programmatic tech, neary three quarters of publishers are there now too.
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- Most CommentedWPP's Next Dedicated Agency Prospect: Team United Nissan Creates Oculus Rift Experience to Entice Younger Consumers Pop Secret's Pop Dongle Makes Your iPhone Smell Like Popcorn DiGiorno Didn't Plan Those 'Sound of Music Live' Tweets NBC's Favorite Thing: The Big Ratings It Just Got for 'The Sound of Music Live'
- Most EmailedWPP's Next Dedicated Agency Prospect: Team United Pop Secret's Pop Dongle Makes Your iPhone Smell Like Popcorn Nissan Creates Oculus Rift Experience to Entice Younger Consumers NBC's Favorite Thing: The Big Ratings It Just Got for 'The Sound of Music Live' Rubicon Project Said to Pick Morgan Stanley, Goldman for IPO
Creativity Picks
Burger King Tests Fan Loyalty by Giving Away Big Macs
