Blogs & Columnists
From Candy Crush to Bubble Wrap, Brands Descend on Licensing Expo
The Candy Crush booth is getting swarmed at the Licensing Expo in Las Vegas, where licensees think the game could be the next Angy Birds.
The Biggest Myths in Digital Marketing (and How to Combat Them)
Five myths, and five tips, from attorney Brian Heidelberger.
From Japan, The Biggest Social Network You Never Heard Of
Japan's 'Line' is the world’s fastest-growing social network, having reached 50 million followers in just 399 days.
Here's What Happened When Adland Held a Hot-Dog-Eating Contest
Agencies unleash their top chompers to to battle for the top-dog title in adland eating contest.
We'll Never Achieve Diversity Hiring Only From One Another
The ad industry is behind on diversity recruiting, largely because it's too incestuous and fails to publicize job opportunities.
Publishers -- And Marketers -- Must Meet Ethical Standards in Native Advertising
If sponsored content can deceive consumers in a way that creates challengers for publishers and marketers.
Transparency Is All the Rage, but Authenticity Matters More
Authenticity doesn't demand that we always talk openly with the customer. What it demands is that we remain true to who we are as a company.
Costs and Egos Aside, There's Business Value in Cannes
The location, costs and self-congratulatory tone are targets for critics, but the Cannes Lions provoke and inspire our world for the better.
Why Ad-ID Coding System Is Good for Marketers and Talent
A common coding system would provide immense benefits, including enhanced ratings measurement and advanced cross-platform analytics.
'Total Market' Doesn't Mean You Should Give Up On Cultural Insights
To achieve marketing effectiveness, broad and multilayered cultural influence truly demands wide and deep cultural knowledge.
Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame
When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.
Blogs & Columnists Archives
The Third-Party Cookie Divide Is Debilitating the Industry
All-or-nothing proclamations and actions on third-party cookies are creating conflict and putting the digital-ad industry at risk.
Full ArticleRTB Is the Most Overhyped Technology Ever
RTB has uses but most sites would be out of their minds to replace their sales forces with programmatic sales. Here's an example.
Full ArticleNative Advertising Is Making Media Brands Count for More, Not Less
Publishers are challenging long-held, idealistic lines between ads and edit, but that's a good thing, according to Antony Young.
Full ArticleAs Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
There was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday.
Full ArticleHiring in Digital? Look for an Expert in, Yes, Traditional Media
The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.
Full ArticleHow to Avoid Patent Trolls
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
Full ArticleSmart TV Is Just Around the Living Room Corner
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
Full ArticleWhat Tumblr and Two More Potential Huge Deals Reveal About Tech Future
Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.
Full Article- Most ReadWill 2013 Be the Year Silicon Valley's Global Domination Begins to End? Inside the Creative Effectiveness Jury: Lots of Coffee, Push-Up Bras and Coke Judge Speaks Out Cannes Lions Jury President: Branded Content is Permeating Advertising How Adland's Vicious Billing Cycle Is Costing Everyone A Visit to MillerCoors' Real-Life Research Lab
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