Blogs & Columnists
Five Ways to Avoid a Lawsuit in Wake of Latest Telemarketing Rules
Under the rules, TCPA violations can now cost the offender $500-$1,500 per incident. And those numbers can add up quickly.
Want to Be a Smarter Marketer? Follow Media Companies' Lead
With limited marketing budgets and a sea of free competition, media brands improvise great unpaid-media solutions, Antony Young argues.
GoldiBlox-Beastie Boys Battle: What You Should (and Shouldn't) Learn
Ads face more of an uphill battle than song parodies alone. Also: don't count on a PR windfall to make up for the legal headache.
On Ad Viewability: Why the V-Word Needs to Become a Common Currency
Efforts to charge only for ads that are actually seen won't progress without building a shared language, Google's Neal Mohan writes.
After the Digital Agency: The Three New Archetypes for Winning Agencies
Digital expertise no longer differentiates agencies, David Cooperstein argues. So what's the next big thing?
'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business
Many managers heeded Theodore Levitt's advice -- and paid the price.
Blogs & Columnists Archives
How to Get Around Google's New Keyword Data Limitations
Google's blackout on keyword data has businesses struggling with search-engine optimization. Here's how to get around it.
Full ArticleHashtags Breathe Life Back Into Social Commerce
The hashtag can unite offers across social platforms, says Kevin Bobowski, and even work as the mechanism of payment.
Full ArticleThe Ad Revolution Goes Micro Local
'Micro location' tech like Apple's iBeacon will give in-store shoppers unlimited information, argues Jeff Rosenblum, if marketers are smart.
Full ArticleLetter From the Multicultural Marketing Conference: 'Total Market' Isn't Easy
Insight and discipline are required more than ever, speakers at the ANA's annual Multicultural Conference told attendees.
Full ArticlePicture-Based Native Advertising: Marketers, You Have a New Language to Learn
Picture-based native advertising is coming on strong, says Tobias Peggs, and marketers need to learn new strategies.
Full ArticleMore Marketers Shifting From Multicultural Teams to 'Total Market' Strategy
Two years after Walmart ended its multicultural marketing team in favor of a companywide focus, the 'Total Market' strategy has spread.
Full ArticleWhy Ad Agencies Aren't Going Away Anytime Soon
Marketer can do all of their own advertising faster and cheaper. But they're entirely too caught up in themselves.
Full ArticleFixing Ad Repetition: Let's Split the Stream to Heavy and Light TV Viewers
The top third of TV viewers accounts for two-thirds of ad impressions, argues Robert Norcross, suffering far too much commercial repetition.
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Creativity Picks
Burger King Tests Fan Loyalty by Giving Away Big Macs
