Blogs & Columnists
After the Digital Agency: The Three New Archetypes for Winning Agencies
Digital expertise no longer differentiates agencies, David Cooperstein argues. So what's the next big thing?
'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business
Many managers heeded Theodore Levitt's advice -- and paid the price.
What Brands Can Learn About Data From the NAACP
In the race to understand their data, most companies miss the point, but some advocacy groups are ahead of the curve.
It's Almost 2014: How Well Is Your Brand Helping Customers?
Brands must connect to customers in new ways, thanks to mobile, social and cloud. But where to start?
How the FTC Can Solve Native Advertising's Identity Crisis
It's time to clarify what exactly we mean by native advertising, argues Ash Nashed, and to settle on standards for disclosure.
Industry Must Mobilize to Thwart Ad-Tax Deduction Shift
Eliminating the tax deduction may benefit some corporations, but ultimately it is the equivalent of an advertising tax.
Don't Let Congress Scale Back the Ad-Expense Deduction
Trimming tax deductions for ad expenses may help some companies, but it will crimp the ad industry, imperil jobs and limit free media.
Fixing Ad Repetition: Let's Split the Stream to Heavy and Light TV Viewers
The top third of TV viewers accounts for two-thirds of ad impressions, argues Robert Norcross, suffering far too much commercial repetition.
Blogs & Columnists Archives
The Ad Revolution Goes Micro Local
'Micro location' tech like Apple's iBeacon will give in-store shoppers unlimited information, argues Jeff Rosenblum, if marketers are smart.
Full ArticlePicture-Based Native Advertising: Marketers, You Have a New Language to Learn
Picture-based native advertising is coming on strong, says Tobias Peggs, and marketers need to learn new strategies.
Full ArticleIAB: 72% of Publishers Are Now Using Programmatic Ad Technologies
With the vast majority of advertisers using programmatic tech, neary three quarters of publishers are there now too.
Full ArticleIs the IAB Doing Enough?
How well is the interactive-ad industry taking on concerns about metrics, fraudulent traffic and piracy?
Full ArticleData Industry Must Step Up to Protect Consumer Privacy
We can do more to help consumers regain control of their private data, says FTC Commissioner Julie Brill.
Full ArticleThe HealthCare.gov Problem That Could Have Been Avoided: The User Experience
Healthcare.gov has deeper problems than the way it engages consumers, writes Priya Shah, but there are still lessons in its user experience.
Full ArticleGoogle Played New Terms of Service Announcement All Wrong
Dear Google: You made a huge mistake in the way you announced your new terms of service.
Full ArticleOdor Prompts Brief Evacuation of American Magazine Conference
The magazine industry's annual meeting was interrupted briefly after the conference hall was filled with an unfamiliar odor.
Full Article- Most ReadHow PepsiCo and Coca-Cola Are Creating the Cola of the Future Coming Soon to Liquor Stores Near You: Ron Burgundy Scotch WPP Merges Xaxis With 24/7 Media In Bid For Scale In Programmatic Ads Starcom MediaVest Group Seals Long-Term Data Deal With Acxiom Sprint Debuts New Ad -- Exclusively To One Person's Twitter Feed
- Most CommentedSanta Delivers a Chilling Christmas Message From Greenpeace Sprint Debuts New Ad -- Exclusively To One Person's Twitter Feed How PepsiCo and Coca-Cola Are Creating the Cola of the Future Cyber Monday Sales Hit Record After Bricks-and-Mortar Black Friday Decline Coming Soon to Liquor Stores Near You: Ron Burgundy Scotch
- Most EmailedStarcom MediaVest Group Seals Long-Term Data Deal With Acxiom Santa Delivers a Chilling Christmas Message From Greenpeace How PepsiCo and Coca-Cola Are Creating the Cola of the Future ANA Survey: More Than 40% of Marketers Stretch Payment Terms How Consumer Branding Transformed Paint Marketer Valspar
Creativity Picks
Jessica Chastain Catches Sneaky Texter Off Guard in Vogue's Short Film
