Blogs & Columnists
Ads face more of an uphill battle than song parodies alone. Also: don't count on a PR windfall to make up for the legal headache.
Efforts to charge only for ads that are actually seen won't progress without building a shared language, Google's Neal Mohan writes.
Digital expertise no longer differentiates agencies, David Cooperstein argues. So what's the next big thing?
Many managers heeded Theodore Levitt's advice -- and paid the price.
In the race to understand their data, most companies miss the point, but some advocacy groups are ahead of the curve.
Eliminating the tax deduction may benefit some corporations, but ultimately it is the equivalent of an advertising tax.
Trimming tax deductions for ad expenses may help some companies, but it will crimp the ad industry, imperil jobs and limit free media.
Brands must connect to customers in new ways, thanks to mobile, social and cloud. But where to start?
It's time to clarify what exactly we mean by native advertising, argues Ash Nashed, and to settle on standards for disclosure.
Apple is now uniquely positioned to fill your world with sensors, Forrester analyst James McQuivey argues.
Content marketing is in serious danger of becoming ineffective, says David Brown, by drowning us in repetitive, generic and boring stuff.
Sony's PS4 may outsell Microsoft's Xbox One in the near term, James McQuivey argues, but the win may not be worth it. Remember Blu-ray?
Media agencies feel stuck, says Richard Spalding: They want to move more budgets from TV, but clients don't pay as much for digital work.
In a Snapchat world, David Berkowitz says marketers will need to get consumers to remember and share each ad -- before it vanishes.
There are two problems Snapchat has with advertisers, argues David Berkowitz. One is a perception gap. The other is a values gap.
'Good thing the government exchange isn't the only place to buy health insurance,' says ads from company.
Little monsters revolt after Obama tries to make health-care problem disappear with words.
I'm not critical of Barneys for using Jay Z to attract customers, but is the store really prepared for more black shoppers?
The allegations at Barneys and Macy's pose questions for other marketers with strategies revolving around exclusivity, says David Morse.
Insight and discipline are required more than ever, speakers at the ANA's annual Multicultural Conference told attendees.
Blogs & Columnists Archives
Google's blackout on keyword data has businesses struggling with search-engine optimization. Here's how to get around it.Full Article
Picture-based native advertising is coming on strong, says Tobias Peggs, and marketers need to learn new strategies.Full Article
Two years after Walmart ended its multicultural marketing team in favor of a companywide focus, the 'Total Market' strategy has spread.Full Article
The top third of TV viewers accounts for two-thirds of ad impressions, argues Robert Norcross, suffering far too much commercial repetition.Full Article
With the vast majority of advertisers using programmatic tech, neary three quarters of publishers are there now too.Full Article