Blogs & Columnists
What Tumblr and Two More Potential Huge Deals Reveal About Tech Future
Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.
Get Ready for Innovations in a Cookie-Less World
If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.
Discrimination Claim Against Interpublic Heads to Trial
A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.
Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame
When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.
Forget the Year of Mobile -- It's Actually the Year of Video
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
What Do We Say When 'Digital' Has Lost All Meaning?
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
No Need to Dream of Interactive TV -- It's Already Here
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
Broadcast TV Is Having a Rough Time, but Don't Count It Out
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
YouTube Wants You To Pay So It Can Have More Of Everything
YouTube doesn't care where it comes from, it just wants more of it.
Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars
Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?
How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?
Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.
Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too
Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.
Wearable Technology Lets Us Track Consumers' Activity as Never Before
The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.
Blogs & Columnists Archives
The Key to Engaging Today's Video Audiences: Respect Their Time
To succeed in a multi-platform world, advertisers must respect the value of the viewers' time and deliver creative tailored to each situation and device.
Full ArticleWhat Can the Average Marketer Learn From Google Creative Lab?
An internal think tank separated from the daily grind of generating revenue is a great concept, but can anyone do it?
Full ArticleBloomberg-Backed Gun-Control Campaign Falls Short With Congress
Mayors Against Illegal Guns may have swayed public opinion, but ads didn't move Senate.
Full ArticleDove's 'Real Beauty' Sketch-Artist Video Gets Parodied... With Men
Dove went viral with a video showing women that they're more beautiful than they think. Now comes the inevitable parody.
Full ArticleCreating a Viral Video on the Cheap and Dirty? Not So Fast!
There's a tentative new deal between actors and advertisers governing pay for commercials. Find out whether it applies to your viral video.
Full ArticleWhy Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Utility
Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world.
Full ArticleDon't Use Social to Generate Sales; Make Selling Social
The problem is not whether social value can be measured in dollars. Perhaps the issue is that we can't measure in dollars objectives that weren't intended to be profitable in the first place.
Full ArticlePublishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust
Brand marketers don't believe that ad-tech companies view brands as true partners.
Full Article
Creativity Picks
James Cameron Can Put Arrested Development's Tobias Funke Anywhere He Pleases
