Marketing Blogs & Columnists

Long Live Reach: Buying Eyeballs Still Works If It's Done Right

By Brian Sheehan on 01.13.2017

How to Understand the Trump Brand in 2017

By Simon Dumenco on 01.09.2017

To Start a New Company, You Need Two Strategies

By Al Ries on 01.10.2017

Mini Law Lesson: What Advertisers and Agencies Need to Worry About in 2017

By Brian Heidelberger on 01.06.2017

Agency Exec Roy Spence Reveals the Problem With Partnerships

By Rance Crain on 12.19.2016

What You Can Learn From the Social Media Crisis That Wasn't

By Ken Wheaton on 12.05.2016

Six Steps for Launching­ a Brand Via PR

By Al Ries on 11.28.2016

Divided Political Arena Mirrors the Marketing Landscape

By Rance Crain on 11.17.2016

Peggy Conlon on Using Advertising to Shape Culture

By Rance Crain on 11.14.2016

How Did Dan Wieden Build His Empire? He's Not Quite Sure

By Rance Crain on 10.17.2016

How Big of a Discount Should Verizon Get on Yahoo?

By Shelly Palmer on 10.11.2016

Polarize, Don't Demonize: The Secret to Politics and Marketing

By Al Ries on 10.10.2016

Four Tactics Marketers Can Take From 'Outsider' Politicians

By Sophie Russell on 10.04.2016

Martech Is So Boring -- and It Should Stay That Way

on 10.03.2016

Keep Your Mobile Tracking Off the FTC's Radar

By Marc S. Roth on 10.05.2016

Why Challenger Brands Matter in the Age of Disruption

By Mark Barden on 09.29.2016

Why Snapchat's Spectacles Can Succeed Where Google Glass Failed

By Shelly Palmer on 09.27.2016

Ad Review: Skittles Makes the Play of the Week

By Ken Wheaton on 09.23.2016

How Al Ries Positioned the Positioning Concept

By Rance Crain on 09.26.2016

Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations

By Bill Duggan on 09.22.2016

Pharmaceutical Marketers Need to Take a Chill Pill

By Ken Wheaton on 09.12.2016

Jean-Marie Dru on Why Disruption Isn't Destruction

By Rance Crain on 09.12.2016

What Do You Think About McConaughey's First Ad for Wild Turkey?

on 09.09.2016