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August 20, 2008
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Finding 'The She Spot' More Important Than You Thought

Finding 'The She Spot' More Important Than You Thought

New How-to Claims Women Are Most Influential (and Impressionable) Consumer Category FULL ARTICLE

Back to the Future: Laermer Revisits 'Trendspotting' Territory in '2011'

Back to the Future: Laermer Revisits 'Trendspotting' Territory in '2011'

Polarizing PR Vet Shows You How to Put Your Best Futurist Forward FULL ARTICLE

'Groundswell' Gains a Following

'Groundswell' Gains a Following

Practical Advice Makes for a Useful Primer on Social-Media Explosion FULL ARTICLE

What Breaks -- or Makes -- a Presentation

What Breaks -- or Makes -- a Presentation

Excerpt: Save the Jargon and the Radical Risks; Be a Leader By Respecting Client's Culture FULL ARTICLE

In the Career-Guides Aisle, a Hit and a Miss

In the Career-Guides Aisle, a Hit and a Miss

Dan Pink's Manga Tale 'Johnny Bunko' Offers Memorable Tips, While Stale 'Squawk' Fable Disappoints FULL ARTICLE

Baskin Strays From Herd, Asks Brand Marketers to Rethink Strategy

Baskin Strays From Herd, Asks Brand Marketers to Rethink Strategy

'Branding Only Works on Cattle' Calls for Fresh Approach to Consumer Behavior FULL ARTICLE

Not 'Buying In': Rob Walker's First Marketing Book Falls Short

Not 'Buying In': Rob Walker's First Marketing Book Falls Short

New York Times Magazine Columnist Fills Tome With Stale Case Studies and Too Few Brand Insights FULL ARTICLE

And Miles to Go Before He Sleeps

And Miles to Go Before He Sleeps

A Stranded Passenger Vents His Frustration in a (Fictional) Letter to American Airlines FULL ARTICLE

Why the Greatest Brand Ambassadors are 'Punching In'

Why the Greatest Brand Ambassadors are 'Punching In'

Alex Frankel Goes Undercover to See How Commercial Giants Win the Hearts of Front-Line Employees (or Don't) FULL ARTICLE

Shilling for 'The Man,' for Your Art

Shilling for 'The Man,' for Your Art

Anne Elizabeth Moore's 'Unmarketable' Explores the Controversy Behind Underground Artists Who Become Brand Ambassadors FULL ARTICLE

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