November 07, 2009
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Book Reviews

Book Reviews by Ad Age and the Readers of Ad Age.
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Bargain Hunters Beware: 'Cheap' Thrills Come at a Price

Bargain Hunters Beware: 'Cheap' Thrills Come at a Price

Dissecting the Global Effects of Low-Cost Goods FULL ARTICLE

A Subtle Manifesto for Creative Freedom

A Subtle Manifesto for Creative Freedom

John Hunt Gives Inspirational Defense of Original Thinking in 'The Art of the Idea' FULL ARTICLE

When Gas Hits '$20 Per Gallon'

When Gas Hits '$20 Per Gallon'

For Christopher Steiner, Bad News Is Good News FULL ARTICLE

Marketing With Meaning! Is There Any Other Way?

Marketing With Meaning! Is There Any Other Way?

Bob Gilbreath's Road Map to Brand-Building Begins With Providing Value FULL ARTICLE

Getting 'Baked' With Alex Bogusky

Getting 'Baked' With Alex Bogusky

New Manifesto Suggests Coupling Marketing With Design to Create Products That Sell Themselves FULL ARTICLE

Exit the 'Spurbs': Life Beyond the Real Estate Bubble

Exit the 'Spurbs': Life Beyond the Real Estate Bubble

John F. Wasik's Future America Has Fewer Cars, More Walkable Cities and Cheaper Homes FULL ARTICLE

Making Friends in 'Twitterville'

Making Friends in 'Twitterville'

Serviceable Tweets and 'Lethal Generosity' Key to Getting Your Brand on Top FULL ARTICLE

From Fledgling Zine to Industry 'Survivor's Guide'

From Fledgling Zine to Industry 'Survivor's Guide'

More Than a Decade After Its Debut, Stay Free Gets the Anthology Treatment FULL ARTICLE

Time to Press the 'Reset' Button

Time to Press the 'Reset' Button

Kurt Andersen on Building a More Sustainable Economy, World FULL ARTICLE

Father of Flash Mobs on the Future of Viral

Father of Flash Mobs on the Future of Viral

Bill Wasik Ponders the Life (and Possible Death) of Word-of-Mouth Marketing in a Social-Media World FULL ARTICLE

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Advertising Age: Your Online Source for Marketing and Media News