Book Reviews
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Revisiting Emanuel Rosen's 'Anatomy of Buzz'
New Edition of Word-of-Mouth Classic Harnesses New-Media Tools FULL ARTICLE
Top 10 Media and Marketing Books of All Time
Readers of Ad Age Vote Ries and Trout to Top Spot FULL ARTICLE
Of Salad Dicers and Spray-on Hair: 'But Wait ...There's More!'
Cityfile.com Founder Remy Stern Reveals the Players and Products of the $100 Billion Infomercial Industry FULL ARTICLE
What Is the Best Book Ever Written on Marketing or Media?
Here Are Ad Age's Picks; Let Us Know Yours By Commenting Below FULL ARTICLE
Holding Court With the 'King of Madison Avenue'
Former Ogilvy Chairman Ken Roman Looks Back on the Life, Times and Legend of David Ogilvy FULL ARTICLE
Dismissed, Denigrated and Demonized: 'The Decline of Men'
Author Guy Garcia Worries About a World of Man Boys and Self-Absorbed Sissies FULL ARTICLE
The One About the Adman and the She-Wolf
JWT Detroit's Creative Director Pens a Critical Fave of '08 FULL ARTICLE
Swarm Is the New Herd
DDB CEO Argues High-Value, Creative Content Will Tame Migratory Consumers FULL ARTICLE
Biz Book Retailer 800-CEO-READ to Release Its '100 Best'
Gladwell, Godin and Dr. Seuss' Tomes Among the Honored FULL ARTICLE
Publicis Alums Share Their 'History of Advertising'
A Glossy Tale of Adland's Movers and Shakers for the Coffee-Table Set FULL ARTICLE
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