Book Reviews
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Father of Flash Mobs on the Future of Viral
Bill Wasik Ponders the Life (and Possible Death) of Word-of-Mouth Marketing in a Social-Media World FULL ARTICLE
Hotel de Sharp: Lessons From Four Seasons' Founder
Hotelier Isadore Sharp's Anticipated Memoir is, Ironically, Short on Service FULL ARTICLE
'Microtrends' Redux
Expanded Edition Features Seven More Niche Consumers to Watch FULL ARTICLE
Revisiting Emanuel Rosen's 'Anatomy of Buzz'
New Edition of Word-of-Mouth Classic Harnesses New-Media Tools FULL ARTICLE
Top 10 Media and Marketing Books of All Time
Readers of Ad Age Vote Ries and Trout to Top Spot FULL ARTICLE
Of Salad Dicers and Spray-on Hair: 'But Wait ...There's More!'
Cityfile.com Founder Remy Stern Reveals the Players and Products of the $100 Billion Infomercial Industry FULL ARTICLE
What Is the Best Book Ever Written on Marketing or Media?
Here Are Ad Age's Picks; Let Us Know Yours By Commenting Below FULL ARTICLE
Holding Court With the 'King of Madison Avenue'
Former Ogilvy Chairman Ken Roman Looks Back on the Life, Times and Legend of David Ogilvy FULL ARTICLE
Dismissed, Denigrated and Demonized: 'The Decline of Men'
Author Guy Garcia Worries About a World of Man Boys and Self-Absorbed Sissies FULL ARTICLE
The One About the Adman and the She-Wolf
JWT Detroit's Creative Director Pens a Critical Fave of '08 FULL ARTICLE
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White Paper
The New Female Consumer: The Rise of the Real Mom
This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.
Bob Garfield
Verizon Exiles IPhone to Island of Misfit Toys for the Holidays
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America's Hottest Brands
Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them
3 Minute Ad Age Video
Wal-Mart CMO Reflects on The Chaos of 2006
Marketing Side Was 'Out of Control' He Says
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Marketer of the Year: Hyundai
The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon
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Eddie Murphy's Long-Term Effect on Ad Agency Diversity
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Will small digital-production shops working directly with clients turn big digital agencies into unnecessary middlemen?
White Paper: 2010 America
What the 2010 Census Means for Marketing and Advertising
2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.
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